Social catalyst services

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Co-creating Effective Communities; an overview of our social catalyst services

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Social catalyst services

  1. 1. Co-creating Social Communities<br />A Social & Community Partner<br />By White Horse Digital <br />21st May 201<br />Co-creating an Effective Community<br />Our social catalyst services<br />WH Digital<br />26th May 2011<br />
  2. 2. What is a community?<br />A community is not just the total sum of ‘Likes’ on Facebook or Twitter followers but, a sustained and powerful group that develop relationships not only with a business, but with each other. <br />Communities consist of customers, prospective customers, influencers, media, charities, suppliers, advocates and non-supporters.<br />
  3. 3. Why is this relevant?<br />Social media and networks have given Communities a very public and powerful environment in which to grow<br />This is as equally relevant for B2C and B2B businesses. People are increasingly using social media to search for information, reviews, canvas opinions, ask for help.<br />In short, there are a lot of conversations happening, across every industry, all of the time.<br />Businesses need to have a coherent plan to help them influence and shape their community and derive maximum value from it across marketing, PR and customer services<br />
  4. 4. What does a social catalyst do?<br />Shapes social strategy through collaborative thinking <br />Creates value from your online community, through the delivery of a relevant and consistent social messaging<br />Engages key influencers in appropriate ways, develops a viable and effective network that supports your business strategy and raises your profile in the most effective way.<br />Sets social branding guidelines ensuring a consistent experience with all applicable social touch points.<br />Working to influence activity across all relevant inbound and outbound channels<br />
  5. 5. What are the outputs?<br />Raise profile and generate awareness <br />Generate interest and ultimately leads and opportunities<br />Build a social CRM strategy – social media isn’t just about promotion<br />Provides a very cost-effective and engaged platform to deliver promotions and campaigns (inbound and outbound)<br />
  6. 6. How we go about it<br />
  7. 7. Becoming your catalyst<br />We will do what it takes to deliver the agreed plan<br />Acting as facilitators, we’ll collaborate with you, your advocates and your influencers to get the right messages across<br />We will talk to you regularly to make sure you are informed, and involve relevant employees where required. We’ll hopefully become part of your team.<br />Using a variety of reporting tools, we will pull together everything into one single report where possible, so you get a holistic view of your online activity.<br />
  8. 8. What’s the process?<br />Create your online community, through development and implementation of a relevant social strategy<br />Develop meaningful networks, targets key influencers & seek out relevant opportunities for the business.<br />Develop an effective digital eco-system, working across relevant inbound and outbound channels<br />
  9. 9. Listen<br />Listen to your business needs, strategy and aspirations<br />Listen to and evaluating your current online community – where and what people are saying, profiling, analysing statistics<br />Social media has many touch points – we will listen to a variety of stakeholders; senior management, PR, marketing, customer services.<br />
  10. 10. Advise<br />We will delivera social engagement plan, which includes:<br />Overall messaging<br />Tone of voice<br />Campaigns to achieve objectives<br />How to implement across social channels<br />Technology recommendations <br />Commitment to measurement and reporting<br />Timelines and content strategy<br />
  11. 11. Activate<br />Implementing the social engagement plan<br />Set up and create relevant accounts<br />Create consistency across the networks – tone of voice, design, overall messaging<br />Build the community and start to engage people<br />Develop and steer the community, lead conversations<br />Integrate and encourage offline networking<br />Maintain platforms on your behalf<br />Develop an ongoing overall content plan<br />Run relevant campaigns, competitions and discussions<br />
  12. 12. Feedback<br />We’ll pick the best mix of reporting tools and provide you with comprehensive. These typically include some of the following:<br />Google Analytics<br />Alterian/SM2<br />HootSuite reports<br />Hubspot<br />Klout<br />
  13. 13. The Nitty Gritty<br />
  14. 14. Cost structure<br />We charge a one-off fee which includes the initial piece of work, set-up fees for technology and reporting<br />We then charge a monthly fee to implement. We ask you to commit to a three-month contract, as we believe that’s the time it takes before you can really measure the value. <br />After the three-months, we’ll discuss a structure that suits you, whether that is on a retained basis, or a less formal one. <br />
  15. 15. Talk to us!<br />We are always happy to talk through current and past projects, which include working for agencies, media companies, start-ups and some well-known brand names.<br />Please get in touch with us to discuss our relevant work and how we can help you.<br />
  16. 16. Get in touch<br />Ruth Drant<br />Telephone: +7968 097049 or +44 1904 639101<br />email ruth@whitehorsedigital.co.uk<br />@whdigital<br />http://linkd.in/iVXvlD<br />Skype: Ruth.hoskins76<br />

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