Big Data technologies unlock new
opportunities of Influencer Marketing
Why does your brand need
Word-of-mouth is more effective than advertising
Modern consumers no longer look into companies’ profiles for
information, they look at each other to find personal connections and
choose products and services.
Your current and potential customers spend more time on social media
than anywhere else online
Influencer Marketing Campaign.
Stages of creation
First, you perform a research, trying to identify best possible influencers for your brand according to
the connection of their values and those of your company.
After you find suitable candidates you start closely monitoring them in order to narrow your list by
looking into hashtags they use, places they go, number of followers they have and their personal
interests and qualities.
After you’ve created a short-list, you start approaching influencers and pitching your story and
products to them. The engagement process is very individualized and depends on each particular
After the campaign is launched it is necessary to monitor an ongoing campaign in order to be able to
optimize and improve it for better results.
This is where Big Data comes in handy
There are more than two billion active social media accounts.
Social media users create enormous amounts of content daily.
“Around 100 hours of video are uploaded to YouTube every minute. Every minute we
send 278 thousand Tweets. 200 thousand photos are uploaded to Facebook every
minute together with 4.5 billion “Likes” daily.”
It seems impossible to find your “perfect match” influencer among such a
great variety of information.
How can Big Data improve your
Influencer Marketing campaign?
● Big Data technologies not only can provide you with a detailed and
targeted analysis of influencers, but also can analyze and classify
● Since manual search will only put you through with the most popular,
therefore highly priced individuals, influencer marketing can turn out quite
pricy, whereas Big Data technologies give you the variety of choices.
● The majority of social media users don’t use hashtags, which is the easiest
way to manually track a desired influencer.
How to take the most out of your
Influencer Marketing campaigns
Automated influencer search on social media
Find influencers of all kinds: celebrities/ brand advocates/
Data mining and tagging each influencer
with multiple characteristics
A database for an advanced influencer search allows marketers
and media buyers filter influencers by gender, interests, location,
audience size etc.
Discovering demographic structure of
This is the most essential step, since each brand has its target
audience and we need to make sure that our influencer’s
subscribers fully represent it.
Matching brands with influencers that
meet their specific needs
We help companies find the „perfect match’ influencer
Launching your great influencer marketing
We recommend the best time for posting, suggest trending topics
among influencer’s audience to ensure the highest engagement rate.
Automated report about your marketing
Gain a full control over your marketing campaign KPIs.
Benefits for your brand
Get a ready-to-use, strong influencer network for your marketing
Save on expensive and ineffective influencer collaboration
Effectively measure the success and feedback of each marketing
Take control over the growth of your audience and brand identity