Outside Magazine 2010 General Presentation (edited)

THE MISSION of Outside magazine
is to inspire active participation
in the world outside through
award-winning coverage of the
places, people, adventure, sports,
discoveries, health and ﬁtness, gear
and apparel, trends and events that
make-up an active lifestyle.
The Idea

Celebration of Life
– Eddie Vedder to Kelly Slater on life, friendship, and surfing.
“The ocean and music, that’s what supplies the bond...
He’s gotten me in some pretty intense
wave situations. They’ve also happened to be
SOME OF THE GREATEST
MOMENTS OF MY LIFE.
I relish every second we have together, whether it’s
playing ukuleles or talking about how
to capture a wave.”

ACTIVE/ADVENTURE TRIPS 24%
FAMILY TRAVEL 9%
SECLUSION/PRIVACY 8%
EDUCATIONAL TRIPS 7%
SPAS/TOTAL RELAXATION 7%
Active travel is the hottest
travel trend among young,
afﬂuent travelers.
Active Travel
OUTSIDE - LIVE THE ACTIVE LIFE
Source: Virtuoso Luxereports

One-half of U.S. residents, 96 million people, have taken
an active/adventure trip in the past ﬁve years.
Active Travel
Source: Travel Industry Association

Literary Excellence
“The soul of Outside has always
been world-class photography
and writing: images brought
back from the ends of the earth
and stories told with equal parts
depth, passion and irreverence.”
– Larry Burke, Founder and Editor in Chief
Emile Hirsch - of Sean Penn’s Into the WIld
“I want this movie to grip
people in the heart.”
– Sean Penn

6 Outside
CLOCKWISEFROMTOPLEFT:STEVENLAM/GETTY;MICHAELBROWN;TOMSCHIERLITZ;DESIGNWITHINREACH
departments
22 DISPATCHES
>First Look: Meet singer Mason Jennings,
the next mainstay on your summer playlist
>News from the Field
>The Outskirts: High-design shelters hit a
backyard near you
>Media: Can a televised eco-makeover save
a tornado-ravaged Kansas town? Plus:
Learn a new language,minus the studies.
>Books: Our summer reading list includes a
noir surf thriller,a Saharan road trip gone
bad,and a little Rick Bass
>Film: Noteworthy Olympics movies—
some of them medalists,some disqualified
38 DESTINATIONS
>Spot On: A South African wilderness
resort fit for a king
>Get Lost: From Vancouver to Labrador,
Canada’s best new summer adventures.
Plus: Why heading north with a weak dollar
isn’t as costly as you might think.
>The Weekend Plan: This season will see
the craziest western whitewater in decades.
Here’s where to get you some.
56 STYLE The right look for all those sum-
mer cookouts
107 THE ESSENTIALS
>Covet: See-forever binoculars
>Navigation: Find your way with GPS units
built for road and trail
>Outfitted: It’s time to take your surfwear
beyond boardshorts and flip-flops
CONTENTS
07.08
p. 107
p. 28
p. 50
>Upgrade: George Washington fixes a
torn tire; a good tent for bad weather
columns
26 THE BIG IDEA When did Surf Nation
take over America—and how can we send
it back to the beach? By Marc Peruzzi
46 IN THE FIELD How to (intentionally)
lose your way abroad By Ben Harper
50 OUTTHERE Adventure filmmaking
sounds like lots of fun—until you find
yourself sucking wind and missing shots
on Kilimanjaro ByThayerWalker
plus
8 EXPOSURE
16 BETWEEN THE LINES
123 FIRST GEAR
126 ACTIVE TRAVELER
134 PARTING SHOT
the guide
59 WANNA RIDE?
Pack up your bad habits and join the Red-Headed Stranger on six
great American road trips, complete with detours du jour. Plus:
who’s riding shotgun,what to munch on,and how to get off track.
p. 59
+O
Under the Cover One week before our cover shoot, we received word that tennis
starAndy Roddick had lost a bet and,as a result,was rocking a fresh mohawk.“I was scared
he’d show up looking likeJoe Strummer’s ghost,”says creative directorHannah McCaughey.
When Roddick arrived, he assured McCaughey that it had been worth the risk: He and his
fiancée, Sports Illustrated swimsuit model Brooklyn Decker, had bet on a basketball game,
and if Roddick had won, he would have dressed Decker in gorilla suits for a week of
modeling auditions. But he did not win. So photographer Marc Hom did his best to keep
the ’hawk subdued. Watch video of the shoot at outsideonline.com/andyroddick.
0708_TOC_final_0512:Layout 1 5/12/08 10:38 AM Page 6
Outside 7
ONCOOPER:COTTONCREWNECKSWEATERBYTSE;BLACKNYLONJACKETBYC.P.COMPANY;JEANSBYLEVI’S;BLACKLEATHERLACEUP
BOOTSBYMARCJACOBS.STYLINGBYMICHAELKUCMEROSKI/FRANKREPS;GROOMINGBYAMYNADINEFORREDKINFORMEN/CELESTINE
Photograph by Christian Witkin
CONTENTS
05.08
“Mysenseofwhat’sdangerousis
completelywarped.Peoplehavestopped
askingmeforadvice,becauseIencourage
peopletogoanywhere.”
—ANDERSON COOPER
94
Pg.
the guide
70 2008 BESTJOBS
Fromresorthosttoaction-
sportsagent,howtoscorea
surprisinglyattainable,life-
changing,21st-centuryjob.
Plus: Great companies—
our first annual guide to
the Best Places to Work.
features
94 IMMERSIONTHERAPY
CNN’s Anderson Cooper,
the silverback gorilla of
TV news, tells Patrick
Symmes how Outside
inspired him to hit the
front lines hard.
98 HAS A SURFER/
SNOWBOARDER WHO
LIVES IN AVAN REWRIT-
TEN PHYSICS? MAYBE.
Garrett Lisi refuses to take
jobs that don’t jibe with
surf-bum summers and
huck-junkie winters.
Oh,yeah,and he’s being
called the next Einstein.
By Evan Ratliff
106 1,000 MILES
OFNADA
Join Steven Rinella on a
road trip down the wild
and woolly spine of Baja for
a week of“nothing”that
ends up anything but.
114 KING OFTHE HILL
In an exclusive preview
of his book Dark Summit,
Nick Heil reveals the real
Russell Brice, the most
respected and controversial
outfitter on Everest.
0508_FOB_final_0317:Layout 1 3/18/08 10:20 AM Page 7

WASN’T
THE MEDITERRANEAN SEA IS BORDERED BY 18 COUNTRIES PACKED WITH
IRRESISTIBLE FOOD, ANCIENT HISTORY, AND HIGH-OCTANE ADVENTURE.
WE’VE FOUND THE BEST PLACES TO GO. ALL YOU HAVE TO DO IS CHOOSE.
MEDITERRANEAN SEA
80 Outside
0509_Mediterranean_0320:Feature 3/20/09 10:54 AM Page 80
Edit SpreadActive Travel Features

ModelNationIt brought you Gisele, Ronaldo, and samba. But the real Brazil gets
even better. Your map to the best sin and sand on the planet.
ModelNationIt brought you Gisele, Ronaldo, and samba. But the real Brazil gets
even better. Your map to the best sin and sand on the planet.
BY STEVE CHAPPLE
The epicenter of
Salvador; opposite,
beauty on a Rio beach
0907_Brazil_final_0716 7/17/07 2:54 AM Page 910907_Brazil_final_0716 7/19/07 2:11 PM Page 90

Carr surveying Gorongosa
in April 2008; right, some of
the park’s recovering wildlife
0709_CARR_final.qxp_0519:Feature 5/19/09 3:19 PM Page 76
OUTSIDEONLINE.COM Outside 77
THE
GARDENER
OF
ED EN
When GREG CARR decided to help restore the greatest
wildlife park in Mozambique, he didn’t just send a
check.He traded his suits for shorts and Boston for the
savanna. And what he’s accomplished in just four
years at Gorongosa is one of the unlikeliest—and most
hopeful—stories in Africa.B Y B O B S H A C O C H I S
0709_CARR_final.qxp_0521:Feature 5/22/09 1:05 PM Page 77

Funny story: My old man gets cancer,
survives, vows thenceforth to see as much
of the world as he can, drags me all over
creation, and leaves mind-bending mishaps
in his wake. Our next mission? Tour
rapidly defrosting Iceland and Greenland.
Bad idea? You could say that. By Wells Tower
[Meltdown]
PHOTOGRAPHS BY SIAN KENNEDY
Father and son off
Tasiilaq, Greenland
0408_greenland_final_0213:Layout 1 2/14/08 3:25 AM Page 77
76 OUTSIDE APRIL 2008
0408_greenland_final_0213:Layout 1 2/14/08 3:25 AM Page 76

CLOCKWISEFROMTOPLEFT:CONNIECOLEMAN/GETTY;RACHELOLSSON;JIMRICHARDSON/CORBIS;ANDREWKORNYLAK/AURORA
52 Outside
KEITHLADZINKSI/AURORA;LARRYDOWNING/CORBIS
1) ColoradoSprings
There’s a reason 1.3 million peo-
ple have rushed to Colorado’s
Front Range in the past two
decades: With 249 annual days
of sun, an ascendant, heavily
tech-based economy, and quick
access to nearly four million
acres of Rocky Mountain wilder-
ness and a dozen world-class
ski resorts, it’s simply a pretty
awesome place to live. And
while we love Denver’s laid-back
vibe (see right), the Springs
simply outscored it this year.
Cities,Slicker
Healthy. That’s the word we kept coming back to. And we don’t mean a fit or skinny
population; we’re talking about a city’s cultural vibrancy, economic well-being, and
overall quality of life. So how did we use that criteria? To learn more about the method-
ology—and mathematical genius—behind this year’s top-ten list, see“How We Ranked
Them,”below. And because everyone has a small-town fantasy, check out our ten favorite
adventure burgs, in the MINI-ME boxes throughout. Big or small, east or west, red state
or blue state, your new town is here. What are you waiting for?
MINI-ME
Salida,Colorado
Think of Salida (pop.
5,000) as a ski hub without
a resort—the nearest hill is
the underrated, overpow-
dered Monarch Mountain,
20 minutes away. Which
means residents of this
unpretentious, bike-friendly
town can take advantage
of 12 nearby fourteeners,
the Class III–IV Arkansas
River, which runs through
town, and epic mountain
biking on the Monarch
Crest Trail—without Aspen
home prices.
(Boulder
wasn’t large
enough to
qualify.) Con-
sidering that
the town is base camp for both
the Air Force Space Command,
NORAD, and ultra-conservative
advocacy groups like Focus on
the Family, it may be a bit con-
servative for some. But regard-
less of your political bent, it
scored extremely high in our
education category, has the
best weather of any city on our
HowWe Ranked Them
First, we started with the 100 most populated cities in America, using public data to rank them on factors like cost
of living, unemployment, nightlife, commute time, and access to green spaces. (Thanks again, interns!) Then we took
the 28 candidates with the highest overall averages (sorry, San Fran, you’re just way too expensive) and put them
through a second round of number crunching, comparing things like the percentage of the population with college
degrees, income level in relation to home prices, and weather. The wild card? Our own (trademarked and propri-
etary) multisport factor, which rated each of our finalists on a scale of 1 to 5 for quality and proximity to biking, run-
ning, paddling, hiking, and skiing. After adding it all up—and bumping Houston (see page 56) and Denver (see right),
because other cities in their respective states outscored them—we (finally) had our top ten. Numbers don’t lie, peo-
ple. Still think we screwed up by not picking your town? Let us know at outsideonline.com/besttownsforum.
Denver,WeStillLoveYou
You scored extremely well in our
multisport and green-space
categories,but,thanks largely to
its extremely low cost of living,
Colorado Springs (left) edged
you out.That said,we still can’t
decide which is cooler: your
downtown whitewater run or
the fact that your park system
(the country’s biggest) boasts
more than 850 (!) miles of bike
lanes and paved trails.But we’re
just as impressed with your
cityfied ways—especially your
ever-expanding light-rail net-
work, which will reach Boulder
and Longmont by 2015.And
then there’s your deep respect
for our favorite beverage:
Deciding to honor the Great
American Beer Festival (the
world’s largest, held here every
September) with a weeklong,
citywide Beer Fest? Brilliant!
nBEST TOWNS 2009
list, and, most impor-
tant, blew away the
competition when we
compared average
income to cost of
living.The city is experi-
encing something of a
cultural resurgence,
too. Colorado College’s
ten-month-old,
$33 million performing-
arts center has begun
drawing national clas-
sical music and dance
groups, and this year
the city launched its
own roots-and-blues
festival, Meadowgrass.
But you don’t come to
the Front Range for the
music. You come for
14,117-foot Pikes
Peak (directly
above town);
the Arkansas’s
Class IV rapids
(two hours
west); world-
class athletic
facilities (Carmichael Training
Systems is based here); and
260 miles of multisport trails
available within a ten-mile ra-
dius. Sure, there are a few other
towns with this many outdoor
options, but they generally cost
twice as much—or, like Boulder,
require you to shave your legs.
—SEAN BRANDER
KEY STATS
617,000: Population (metro)
$180,000: Median home price
A: Multisport grade
1,200:Number of Olympic ath-
letes who live in town to train at
the U.S. Olympic Complex
Morning
in Garden of
the Gods Park
Graduation Day
at the U.S. Air
Force Academy
0809_Guide_final.qxp_0707:Feature 7/7/09 10:23 AM Page 52
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KEITHLADZINKSI/AURORA;LARRYDOWNING/CORBIS
2) Seattle
Forget about the rain already.
No place in the U.S. marries
urban cool with a healthy
lifestyle like the Emerald City.
It’s got world-renowned restau-
rants, outstanding theaters, and
a bevy of museums, all tem-
pered by the signature North-
west flavor of weekend farmers’
markets, artist sanctuaries, and
aggressively wireless coffee-
house culture. The recession
arrived late in Seattle, thanks to
3) Atlanta
Don’t call it“Hotlanta.”Locals will
sigh and tell you there’s much
more to this southern metropo-
lis than sultry summer nights.
The Chattahoochee River—
home to some of the best trout
fishing in the South—flows
through the city, offering every-
thing from
boating (the
Class II Devil’s
Racecourse) to
cliff jumping
(the Palisades
area). Atlanta is
also less than
90 minutes
from the beginning of the Ap-
palachian Trail, in north Georgia,
and half an hour from Conyers’s
future-trending
corporations
like Amazon, Microsoft, and Boe-
ing, and unemployment leveled
off in March, helping the city
avoid a major collapse in housing
prices. Leaving nature-hungry
urbanites free to conduct busi-
ness as usual: There’s Discovery
Park, a 534-acre trail runner’s
dream that overlooks the
Cascade and Olympic ranges,
and kayak-filled Puget Sound.
There’s the I-5 Colonnade, a
7.5-acre mountain-bike
park with rock chutes,
switchbacks, and ladder
bridges. There are four
ski resorts within two
hours, while
Index crag, an
hour and a half
northeast, is
perfect for
sport and trad
climbing. The
Skykomish and Snoqualmie
rivers are both within 90 min-
famous single-
track. (Moun-
tain biking
debuted here as an Olympic
sport in 1996.) Local blue chips
like Coca-Cola, Home Depot,
and Delta anchor a
strong economy that—
as evidenced by recently
LEED-certified Phillips
Arena, the first sports
stadium of its kind in
North America—is invest-
ing in sustainability. The
Brick Store, a classic gas-
tro-pub, and the Porter, a
new beer bar,
offer some of
the best
brew lists in
the country,
while nearby music
venues like the Earl
debut major indie-
rock and hip-hop
acts. Home prices
remain affordable
throughout much of
the city, especially in
the up-and-coming
Eastside neighbor-
hoods. While com-
muting by car is a
legitimate gripe, the
recently launched
Beltline Initiative will
help ease some
congestion: A 22-mile-long“live-
work-play”corridor—including
parks, trails, and green space—
it’s one of the most progressive
urban-planning projects in the
country. Until it’s finished,
there’s 189-acre Piedmont Park.
Just a short walk from down-
town, it’s the big city’s green
jewel. —CHARLES BETHEA
MINI-ME
Charleston,South Carolina
Chucktown is affordable (median home price, $235,000) and
small (pop. 110,000) but comes with the vitality of a metropolis,
thanks to its kaleidoscopic heritage and a happening downtown.
And since it sits at the confluence of the Cooper and Ashley
rivers and the Atlantic Ocean, it’s also prime watersport territory:
There’s sailing in the harbor, sea-kayaking through the marshes
of the Intracoastal Waterway, and surfing at Folly Beach.
utes of town, and there’s ample
fishing, hiking, and camping
at Mount Baker–Snoqualmie
National Forest, 42 miles to
the east. A little rain never hurt
nobody. —IVAN MILLER
KEY STATS
5.3 million: Population (metro)
B-: Multisport grade
0:Net carbon emissions gener-
ated by the Corner, a part of
Virginia Highland, the city’s
iconic nightlife district
The Columbia City
neighborhood
The Palisades area
MINI-ME
Leavenworth,Washington
At first glance, the Bavarian-themed buildings that line down-
town Leavenworth (pop. 2,100) might strike you as kitschy, the
kind of architecture that’s made for tourists. But crack-climb on
the granite cliffs of nearby Tumwater Canyon, ski on the 37 feet
of snow that fall annually on Stevens Pass, or raft the Class IV
Wenatchee River—all within half an hour of town—and you just
might find yourself looking at real estate. And yodeling.
The Chattahoochee
KEY STATS
3.3 million: Population (metro)
B+: Multisport grade
80:Percentage of Seattleites
with a library card
Some sun
and sailing on
Lake Union
0809_Guide_final.qxp_0703:Feature 7/3/09 1:11 PM Page 53

ESSENTIALS
Your life needs a soundtrack.
This go-anywhere gear lets you
bring stereo-quality tunes
wherever the adventure takes
you. BY SEAN COOPER
>mobileaudio
Hi-Fi, toGo
Fills and Filters
Creative’s Aurvana X-Fi Noise-
Canceling Headphones strip
away the drone of a jet engine but
can also restore (some of) the
depth compressed out of MP3s.
$300; us.creative.com
Half Map,Half Radio
The voice-prompted Jensen Rock-
n-Road GPS navigator with
optional XM mini-tuner ($30)
guides you smoothly through
detailed street grids, while the 8GB
memory stores thousands of audio
files. $800; jensen.com
Take Everything
Apple’s brawniest model to date,
the 160-gig iPod Classic lets you
bring along your entire music col-
lection. And dozens of movies.And
all your high-res photos from the
trip. $349; apple.com
Little Big Screen
SanDisk’s 4GB, eraser-size Sansa
Clip isn’t the only music player
that fastens to your shirt collar or
backpack strap, but it’s the best
we’ve seen that doesn’t eighty-six
the display. $80; sandisk.com
Audio + Radio
Combine your satellite radio and
music player with the pocket-
friendly 2GB Sirius Stiletto 2.A
TiVo-like feature lets you record or
rewind broadcasts. $330 (plus
$142 subscription); sirius.com
Light and Loaded
Jays’Tic-Tac-size q-Jays dish up
sound twice as rich as those
cheapies you got with your player,
but they’re also comfy enough for
long-haul listening. $179; jays.se
Photograph by Lucas Zarebinski
0508_REVIEW_final_0317x:Layout 1 3/18/08 7:18 AM Page 132
ESSENTIALS
7
1
2
6
4
8
3
Eight ways to make the
flight part of the vacation
BY JASON KERKMANS
>outﬁttedfor:
AirTravel
5
Photograph by Lucas Zarebinski
Outside109
1.TheShoesPatagonia’sPauloafersaredress-code-
ready and slipper-comfortable, and will help you race
through security. $110; patagonia.com 2. The Read
Put down that in-flight catalog. Amazon’s 10.3-ounce
Kindleletsyouwirelesslydownloadnewspapers,mags,
blogs, and one of 110,000 books. $400; amazon.com
3. The Shades The photochromic lenses in Smith’s
Capitalsunglassesdarkenforwindow-seatglare,while
theframe’ssuper-bendymaterialmakesforworry-free
stowing. $180; smithoptics.com 4. The Bag Elling-
ton’s durable, carry-on-friendly Clark Briefcase has
pocketsforyourlaptopandelectronics,andastylethat
works from first-class to bush plane. $400; ellington-
leather.com 5. The Laptop With a 13.3-inch screen,
five-hour battery, and three-pound, three-fourths-
inch-slimbody,Apple’s1.6-GHzMacBookAiristhemost
travel-friendly laptop yet. $1,800; apple.com 6. The
Entertainment Cowon’s 8GB D2 media player fits
in a shirt pocket, but its brilliant 2.5-inch color touch-
screen makes videos and pictures seem larger. $200;
cowonamerica.com 7. The Wallet Big enough for
boarding passes and oversize currency, Mulholland’s
leatherPassport Case withTicket Pouch is yourkey to
preflight organization. $110; mulhollandbrothers.com
8. The Charger Tumi’s Electronics Mobile Power
Packcan rechargeyourphone,iPod,and camera mid-
flight and still have juice to spare. $135; tumi.com
0608_Essentials_final_0414:Layout 1 4/15/08 4:04 AM Page 109

OUTSIDE 43
Easy Rider
Action cams don’t
get any simpler. From
wrist or helmet, the
GO PRO DIGITAL
HERO 3 takes re-
spectable high-
speed shots and
video with just two
buttons and three
megapixels. Better
yet, it features an
SD card for easy
uploading and a
waterproof, smash-
resistant housing.
The only bummer:
no LCD for on-site
viewing. $140;
goprocamera.com
5
6
7
8
Smart Cam
Of all the digital
point-and-shoots
we tested, the eight-
megapixel CANON
POWERSHOT SD
870 IS produced the
most consistently
beautiful, well-
exposed photos. The
key: Canon’s Digic III
image-processing
software—the same
guts found in the
company’s high-end
SLRs—plus image
stabilization, faster
shutter response, and
a better battery than
that of older models.
$400; canonusa.com
Hard Driver
Forget about tapes
and discs.The
SONYDCR-SR300
HANDYCAM records
directly to an internal
40-gigabyte hard
drive, so all you have
to do is shoot,
download, and view.
The Carl Zeiss 10x
zoom and new
ClearVid CMOS
image sensor ensure
video quality that’s
sharp enough to
watch on your big-
screen TV. $900;
sonystyle.com
High
Definition Jr.
It’s hard to believe
a camera as tiny
as the 7.5-ounce
SANYO XACTI
HD700 produces
crisper HD movies
than competitors
three times its size.
Even more impres-
sive is its 5x zoom
lens (38–190mm
equivalent), built-
in light, and 7.1-
megapixel sensor.
Plus video is com-
pressed and saved
to SD memory
cards for easy
YouTubing. $600;
sanyodigital.com
Photo Shop
Think of it as your own
pro print lab. EPSON’s
STYLUS PHOTO 1400
offers full-bleed, large-
format (13 by 19 inches),
archival-quality printing
for under four bills. The
secret is Epson’s new
Claria ink, which renders
luminous color (designed
to last 100 years) beneath
a water- and smudge-
resistant top coat on each
print. $399; epson.com
Stable Sidekick
Although it weighs just
10.5 ounces and fits into
your front pocket when
disassembled, the ten-
inch, rugged aluminum
MANFROTTO TABLE TOP
209 tripod can stabilize
even the heaviest SLRs on
flat surfaces for long expo-
sures. Steady, now: No leg
locks means it’s not the
best on uneven terrain.
$78; manfrotto.com
Bag of Tricks
With a water-resistant
lid and straps that can
convert from lumbar pack
to messenger bag, the
TAMRAC VELOCITY 5X
is as utilitarian as John
Stuart Mill. Inside, five
cushy compartments
neatly holster your SLR,
flash, and extra lenses.
Hyper-organized? The
bag’s memory-card
pouches sport colored
flaps to help remind you
which cards are already
full. $70; tamrac.com
5
6
8
7
Three Must-Have
Accessories
0208_review_final_1210x 12/11/07 2:22 PM Page 43
42 OUTSIDE FEBRUARY 2008
>digital camerasreview
2
3
4
1
2
Shoot to Thrill
The best new point-and-shoots,
SLRs, and camcorders for the
digital man BY KEVIN ARNOLD
Portable
Telescope
The OLYMPUS SP
560 UZ’s wide-
angle, 27mm lens
can handle arm’s-
length group shots of
you and your bud-
dies, but it also goes
the distance: Thanks
to its eight mega-
pixels, an 18x optical
zoom (486mm
equivalent), and anti-
shake technology,
you can fill a frame
with a razor-sharp
Sasquatch 100 feet
away. Reference
photos make navi-
gating the 25 scene
modes a cinch, even
for Luddites. $500;
olympus.com
Pocket Rocket
Don’t be fooled by
its size. With its 12.1-
megapixel sensor
and ability to shoot
in RAW format (best
for post-processing),
CANON’s G9 cap-
tures images so crisp
and detail-rich you
can blow them up to
magazine-spread or
poster size. Plus it’s
quick on the draw:
Well-positioned con-
trols put image and
exposure settings
quickly at hand.
$500; canonusa.com
Pro Tool
Want pro shots on an
amateur’s budget?
The weather-sealed
NIKON D300 raises
the bar on its prede-
cessor, the popular
D200, with a 12.3-
megapixel self-
cleaning sensor, a
three-inch high-res
LCD screen, and
snappy six-frame-
per-second process-
ing. Bring it to the
game: The autofocus
system locks in on
moving subjects at 51
spots on the sensor
for pinpoint accura-
cy. $1,800 (body);
nikonusa.com
Style
Maven
Sure, it looks sexier
than most LEICAs,
but the C-LUX 2’s
speedy autofocus,
7.2-megapixel sensor,
and instantaneous
shutter response
mean it’s more than
just eye candy. The
brilliant, 2.5-inch
LCD screen features
full-time stabilization
for blur-free com-
posing, and the
auto mode pro-
duces much better
images than other
cell-phone-size
cams. $495; leica-
camera.us
photograph by Tom Schierlitz
1
3
4
0208_review_final_1210x 12/11/07 2:22 PM Page 42

2010 Rate Base 675,000
Male/Female 69/31
Median Age 40
Median HHI $88,831
Prof/Managerial 41%
Any College+ 78%
Outside continues to deliver
the most sought-after
demographics in all of
publishing: active, afﬂuent,
educated professionals.
The Outside Reader
Source: MRI Doublebase 2009

Adventurous
95% of Outside
readers agree,
“I am always seeking out new
experiences.”1
#2 vs. all magazines
with 91% agreeing
“I like trying new things.”2
1. Source: Outside Summit 2009
2. Source: MRI Spring 2009

Outside readers are engaged
with the magazine just as much
as they are engaged with the
active lifestyle.
87% of subscribers
read the entire issue
within just a few days of
receiving it.
Engaged
Source: Outside Summit, August 2009

Accomplished
Outside ranks
in the top 5%
of all 200+ MRI paid-circulation
magazines for educated
executives*
—ahead of Forbes,
Fortune, and BusinessWeek.
(Index 342)
*Graduated College+ and Job Title of President, VP, Treasurer,
Chairman/CEO, Member of the Board, Comptroller/CFO, Owner/
Partner, or General Manager

92% agree,
“I am always comfortable with my
decisions once I make them.”1
89% agree,
“being sincere/having integrity
is extremely important.”2
Conﬁdent & Authentic
1. Source: Outside Summit, May 2009
2. Source: MRI Doublebase 2009

Research Slide
Outside has one of the youngest,
most afﬂuent, best educated,
and most professional audiences.
Afﬂuent Audience
Conde Nast Traveler 303
Outside 275
Travel & Leisure 226
Nat. Geo. Traveler 140
Adventure 137
Target: Adults 25-54, HHI $100k+, Graduated College+, Professional/Managerial

Travel Enthusiasts
TRAVEL HABITS/PLANS
Took domestic vacation trip in past 12 months 98%
Plan to take domestic vacation trip in next 12 months 99%
Took international vacation trip in past 3 years 68%
Plan to take international vacation trip in next 12 months 70%
Stayed in hotel/motel for vacation in past 12 months 93%
Took active/adventure trip in past 12 months 96%
ATTITUDES
“I may cut back on other expenses this year, but I will
certainly still take a vacation.”
86%
“I will always prioritize seeking out new experiences over
saving money because it’s part of who I am.”
80%
“Travel is an important part of my life and will remain so
even in a bad economy.”
80%
Source: Outside Summit Travel Survey, April 2009

Research Slide
Outside delivers afﬂuent
domestic travelers.
Domestic Travelers
Outside 153
Adventure 111
Source: 2009 Mendelsohn Afﬂuent Survey
Target: Age 25-54, Took 5+ domestic trips in the last year

Research Slide
international travelers.
International Travelers
Outside 151
Adventure 106
Target: Age 25-54, Took any foreign trips in the last 3 years

Research Slide
upscale travelers.
Upscale Travelers
Outside 125
Adventure 99
Target: Adults 25-54 who typically stay at luxury hotels (boutique or 5 star)

Outside has an audience
not easily reached by
other magazines.
Percentage of Outside
readers who also read...
Duplication
Conde Nast Traveler 17%
Travel & Leisure 12%
Nat. Geo. Traveler 8%
Adventure 5%
Source: MRI Subscriber Study

Travel Partners
Hawaii • Embassy Suites • Visa Black Card
O l y m p u s • A m e r i c a n A i r l i n e s Trave l o c i t y
Arkansas • Germany • California • Massachusetts
New Mexico • South Africa • American Express
South Dakota • World MasterCard • Maine
Discover • Washington State • Olympus • Oregon
Nevada • Travelodge • Colorado • Texas • Orbitz.com
Va i l • R o c k R e s o r t s • A r i z o n a • H a w a i i
New Mexico • Pennsylvania • West Virginia
Alberta • Swiss Army Luggage • Maine • Priceline.com
Idaho • Louisiana • India • Whistler • Deer
Valley • Steam b oat • Keys ton e • Ski Utah
Aspen • Breckenridge • Telluride • Park City
The Canyons • Big Sky • Wyoming • Montana
Crested Butte • Snowbird • North Lake Tahoe
Sony • Pentax • Canon • Citibank • MasterCard
The Hoh Rainforest, near Forks
W A S H I N G T O N S T A T E
Come back with stories.Not refrigerator magnets.
Pack your sense of wonderment and come to Washington State.
You’ll bring home genuine vacation stories your friends will actually
want to hear about. Call 800.544.1800 or visit experiencewa.com
today for your FREE Official Washington State Travel Planner.
EMS_GEN_P8_1036_Wired_R2.indd 3-24-2009 5:15 PMSaved at NonePrinted At Client Embassy Suites
Media Type Magazine
Live 7” x 10”
Trim 8” x 10.875”
Bleed 8.5” x 11.125”
Job Title Two Room Suite - Business Man
Print
Pubs Outside
Ad Code D
DEPARTMENT:
Lee Dayvualt None Anna Stephenson Clinton Bonner N/A Deborah LaRose Chris HamachekNAME:
APPROVAL:
Art Director Copywriter Acct. Manager Studio Artist Proofreader Traffic Production
Addl. Notes: None
YOUR MONEY GOES A LOT FURTHER HERE.
ALL THE WAY INTO THE LIVING ROOM
TO BE EXACT.
*Subject to state and local laws. Must be of legal drinking age. ©2009 Hilton Hotels Corporation.
For the price of an ordinary hotel room, get a spacious
two-room suite. More room to work or, if you prefer, relax.
embassysuites.com 800-Embassy
MORE REASONS TO STAY.™
COMPLIMENTARY, COOKED-TO-ORDER BREAKFAST, TWO-ROOM SUITES,
OPEN-AIR ATRIUMS AND EVENING MANAGER’S RECEPTION.*
2.13.09 version: 1 pg:1 MOT P8448
COLORS_GREEN
Outside Magazine
size_3
m a s s v a c a t i o n . c o m
It’s the soft grass beneath your feet at a concert
at Tanglewood. It’s the lily pads floating by the
Swan Boats in the lush Boston Public Garden. It’s our
green-certified hotels and restaurants that protect
our environment. It’s the leafy trails of Myles Standish
State Forest, the seemingly unbeatable back nine
at Pinehills, and the scenic hills of the Berkshires.
is Green.
Discover the many colors of Massachusetts 800-447-MASS x128
124712
P8448 colors_green_
sz3_2.13_2.indd
Cyan Magenta Yellow Black
Swifter, higher, stronger.
whistler
the energy is building
There are few places on Earth that will make you feel like this.
Triumphant. Exhilarated. Energized. Conquer our peaks, revel in our village and plug in
to Whistler’s unique energy. With our Olympic venues complete and the new world record-
setting PEAK 2 PEAK Gondola spanning the distance between Whistler and Blackcomb
Mountains, you’ll experience now what the rest of the world will feel in 2010.
1.800.WHISTLER | whistler.com/go
Photo: Kevin Arnold
TOW_MS384_GoMag_Ads_fn.indd 1 8/13/08 2:53:58 PM
Outrun a monster at gohawaii.com/films
Hear Dan Moore’s story about surfing the colossal waves of Peahi (Jaws) on Maui or take a
surfing lesson on the tranquil waves of historic Waikı-kı- Beach. Watch these breathtaking short
videos and other stories of Hawai‘i. Then start planning your own adventure at gohawaii.com.
HVCB-15105 trim: 8-1/4" x 10-7/8" bleed: 8-1/2" x 11-1/8" safety: 3/8" from trim 4c
pub: Outside – May 2008
HVCB-15105 Outside.indd 1 2/26/08 4:51:25 PM
Take a tour around The Natural State and discover a whole new world of
welcome — from bustling cities, like Little Rock and Northwest Arkansas, and
legendary resorts, like Hot Springs and Eureka Springs, to world-class fishing,
floating and hiking always less than an hour away. Visit our Web site or call
the toll-free number for your complete Vacation Planning Kit.
Hike through primeval forests looking for rare bird sightings > float down America’sHike through primeval forests looking for rare bird sightings > float down America’sHike through primeval forests looking for rare bird sightings > float down America’sHike through primeval forests looking for rare bird sightings > float down America’s
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MAKE FOOTPRINTS of the NON-CARBON KIND.
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Text “INFO” to TOURAR (868727) for fall color updates and more.
LearnmoreaboutthesephotosatArkansas.com

The Outside Brand
Outside delivers premium content
across multiple media based on
the fundamental idea of living
fuller, more rewarding lives through
participation in the world outside.
It’s this idea that sets us apart and
why we continue to be the world’s
leading active-lifestyle brand.
+ OUTSIDE MAGAZINE
+ OUTSIDE BUYER’S GUIDES
+ OUTSIDE ONLINE
+ OUTSIDE EVENTS
+ OUTSIDE TELEVISION
+ OUTSIDE INFO
+ DIGITAL PUBLISHING
+ SOCIAL MEDIA
+ MOBILE MARKETING
+ INTERNATIONAL PUBLISHING

Outside Online
Outside Online reaches a highly
targeted active, afﬂuent audience
and is the #1 online resource
for active lifestyle participants.
Over 270% growth in the
past decade.
• 80.3% Male
• Median Age 42
• 79% Age 25-54
• 96% Attended any college+
• 41% HHI $100K+
Source: Outside Online Site Intercept Survey, February 2009
• 2.5 million page views per month (avg.)
• 560,000 unique visitors per month (avg.)
• Average of 3.4 page views per visit
• Average time on site: 3:12
Source: Google Analytics, June-August 2009

The Outside Edge
– Outside Editor Chris Keyes
“At Outside,
we believe in the power of
It’s not about taking unnecessary risks
It’s about a simple desire
the active lifestyle.
or going to extremes.
to feel more
alive.”

Outside Magazine 2010 General Presentation (edited)

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