This document discusses target markets for Olympic videos on YouTube. The target markets are males aged 15-30 years old from urban areas of all ethnicities who are middle class. Gender is specifically listed as male, residence as urban, with an age range of 15-30 years old and income level of middle class.

1. http://www.youtube.com/watch?v=PeebK-
Hxchw

2. RESPECT
Kerri Strug in the 1996 Olympics

3. COURAGE
http://www.youtube.com/watch?v=U-
jzYMSiNHQ

4. CARING
Derek Redmond in the 1992 Olympics

5. TARGET MARKETS
• Gender: Males
• Residence: Urban
• Ethnicity: All
• Age: 15-30 years old
• Income: Middle class

6. TARGET MARKETS
• Gender: Males
• Residence: Urban
• Ethnicity: All
• Age: 15-30 years old
• Income: Middle class