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Managing Design Debt

Chris Jones
Hot Studio – Principal
@rubylabs
You are not alone

Does UX have to be at the mercy of the development process

• It wasn’t implemented to my vision

• Short cuts were taken and our goals were never met

• We didn’t have time to address all the issues we found in testing

• Lost sight of the value to users

• Shall we go on?




                                                                      2
What if the UX and development could be more
aligned in the overall product process.




                                               3
Different POV

UX :      Create a great experience through empathy

Agile :   The highest priority is to satisfy the customer through early
          and continuous delivery of valuable software

Lean:     Hypothesis and Continuous Customer Validation, Reduce
          waste, Empowered Product Team


Patterns emerge…




                                                                          4
Research    Concept   Test   Design   Build




5   Waterfall
Research   Concept   Test          Design   Build   Release

Debt



                                           Waste




                                   Time
   6
Iteration 0           Iteration 1           Iteration 2           Iteration 3




    Research   Concept   Test   Design        Build   Design        Build   Design        Build




7   Agile
Cycle Length




               Iteration 0          Iteration 1   Iteration 2
Debt



                                 Waste




                                 Time
   8   Agile
Process Lean



            Build           Measure




                    Learn
9
Debt




               Time
   10   Lean
Validated Design

                                       Waste

                                       Over Time




 Waterfall              Agile   Lean

11   Validated Design
But, how do I know it’s good?
STORY TELLING
What is the story you are telling the user?

•   Introduce a new idea or behavior
•   How to do something
•   Build knowledge
•   Challenge
•   Escape
•   Connect
•   Improve, Heal
Story

•   Beginning, Middle, End
•   Characters?
•   Challenges, goals?
•   Cadence?
•   Journey, Transformation, Lessons
    (Added Value)
Proof reading

•   Is the grammar correct?
•   Punctuation, spelling?
•   Is it clear and concise?
•   Is it consistent?
•   Jargon watch?
•   Looking through your readers eyes
•   Do they understand the story
•   What will they conclude
•   What will draw them in
•   How do they relate to the characters
Thank you

Chris Jones
@rubylabs

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Managing Design Debt

  • 1. Managing Design Debt Chris Jones Hot Studio – Principal @rubylabs
  • 2. You are not alone Does UX have to be at the mercy of the development process • It wasn’t implemented to my vision • Short cuts were taken and our goals were never met • We didn’t have time to address all the issues we found in testing • Lost sight of the value to users • Shall we go on? 2
  • 3. What if the UX and development could be more aligned in the overall product process. 3
  • 4. Different POV UX : Create a great experience through empathy Agile : The highest priority is to satisfy the customer through early and continuous delivery of valuable software Lean: Hypothesis and Continuous Customer Validation, Reduce waste, Empowered Product Team Patterns emerge… 4
  • 5. Research Concept Test Design Build 5 Waterfall
  • 6. Research Concept Test Design Build Release Debt Waste Time 6
  • 7. Iteration 0 Iteration 1 Iteration 2 Iteration 3 Research Concept Test Design Build Design Build Design Build 7 Agile
  • 8. Cycle Length Iteration 0 Iteration 1 Iteration 2 Debt Waste Time 8 Agile
  • 9. Process Lean Build Measure Learn 9
  • 10. Debt Time 10 Lean
  • 11. Validated Design Waste Over Time Waterfall Agile Lean 11 Validated Design
  • 12. But, how do I know it’s good?
  • 14. What is the story you are telling the user? • Introduce a new idea or behavior • How to do something • Build knowledge • Challenge • Escape • Connect • Improve, Heal
  • 15. Story • Beginning, Middle, End • Characters? • Challenges, goals? • Cadence? • Journey, Transformation, Lessons (Added Value)
  • 16. Proof reading • Is the grammar correct? • Punctuation, spelling? • Is it clear and concise? • Is it consistent? • Jargon watch?
  • 17. Looking through your readers eyes • Do they understand the story • What will they conclude • What will draw them in • How do they relate to the characters

Editor's Notes

  1. http://www.archimuse.com/mw2007/papers/vanLoon/vanloon-figure4-thumbnail.jpg
  2. T