There are two topics coved in this presentation. The first is about how the advantages of Lean product process, and the other is about using story telling to think about your product.
2. You are not alone
Does UX have to be at the mercy of the development process
• It wasn’t implemented to my vision
• Short cuts were taken and our goals were never met
• We didn’t have time to address all the issues we found in testing
• Lost sight of the value to users
• Shall we go on?
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3. What if the UX and development could be more
aligned in the overall product process.
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4. Different POV
UX : Create a great experience through empathy
Agile : The highest priority is to satisfy the customer through early
and continuous delivery of valuable software
Lean: Hypothesis and Continuous Customer Validation, Reduce
waste, Empowered Product Team
Patterns emerge…
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14. What is the story you are telling the user?
• Introduce a new idea or behavior
• How to do something
• Build knowledge
• Challenge
• Escape
• Connect
• Improve, Heal
15. Story
• Beginning, Middle, End
• Characters?
• Challenges, goals?
• Cadence?
• Journey, Transformation, Lessons
(Added Value)
16. Proof reading
• Is the grammar correct?
• Punctuation, spelling?
• Is it clear and concise?
• Is it consistent?
• Jargon watch?
17. • Looking through your readers eyes
• Do they understand the story
• What will they conclude
• What will draw them in
• How do they relate to the characters