Branding is not only possible, it’s essential for small businesses. MIDDLE EAST LANGUAGE AND CULTURAL SERVICES

Situation Many new opportunities for inter-cultural trade between UK and the Middle East Need for professionally acted voice-over Demand for upgrading education and media in the M.E. requires sound communication Many companies and their staff find relocation very challenging

Many new opportunities for inter-cultural trade between UK and the Middle East

Need for professionally acted voice-over

Demand for upgrading education and media in the M.E. requires sound communication

Many companies and their staff find relocation very challenging

What’s the problem? Lack of communication and training Poor quality translation and voice-over Misunderstandings, confusion, mistakes Misinterpretation of cultural/language differences Stereotyping because of lack of exposure/awareness

Lack of communication and training

Poor quality translation and voice-over

Misunderstandings, confusion, mistakes

Misinterpretation of cultural/language differences

Stereotyping because of lack of exposure/awareness

What are the consequences? Missed opportunities Mistaken communication Destroys trust and confidence Extra costs putting things right Dislocation and isolation for staff

Missed opportunities

Mistaken communication

Destroys trust and confidence

Extra costs putting things right

Dislocation and isolation for staff

What’s the pay-off if done properly? Confidence and trust Business opportunities Better communication Excellent results Improved cross-cultural exchange Improved health of people affected

Confidence and trust

Business opportunities

Better communication

Excellent results

Improved cross-cultural exchange

Improved health of people affected

Our services (London or abroad) Arab/English Broadcast Language/culture interpretation Studio voice-over, sub-editing and production Video and social media (i.e. Youtube, Facebook) Cross-culture coaching and training Business role-play Re-location coaching and support Brand coaching

Arab/English Broadcast

Language/culture interpretation

Studio voice-over, sub-editing and production

Video and social media (i.e. Youtube, Facebook)

Cross-culture coaching and training

Business role-play

Re-location coaching and support

Brand coaching

About Ruba Jurdi Associates Principle: Ruba Jurdi Focus: Middle East Language & Cultural Services Market: Business Media and Education Highest values: Professional communicator Positioning: Solid experience focused on results Key facts: Native speaker, Natural English, BBC Radio Location: London and Middle East Principle: Arthur op den Brouw Focus: Executive, Brand and Life coaching Market: Business Media and Education Highest values: Balance and perspective Positioning: Solid experience focused on digital media Key facts: Professional speaker, Internet and Social Media expert Location: Reading and London

Principle: Ruba Jurdi

Focus: Middle East Language & Cultural Services

Market: Business Media and Education

Highest values: Professional communicator

Positioning: Solid experience focused on results

Key facts: Native speaker, Natural English, BBC Radio

Location: London and Middle East

Principle: Arthur op den Brouw

Focus: Executive, Brand and Life coaching

Market: Business Media and Education

Highest values: Balance and perspective

Positioning: Solid experience focused on digital media

Key facts: Professional speaker, Internet and Social Media expert

Location: Reading and London

About Ruba Jurdi Associates Ruba Jurdi graduated with a first-class honors in English Language and Literature in Syria in 1989. She then worked as a teacher, journalist, translator and since 2005 as a producer for BBC Radio Arabic Service. Arthur op den Brouw is an executive coach and brand consultant, and has over 30 years experience in the marketing industry. Michael Grenville has over twenty years experience in producing world class media, communication and video production, and is a keen Arabist. Ruba Jurdi Associates was launched to support our passion for improving communication and trade between the Middle East and the Rest of the World. Our focus is on helping English and Arabic businesses to communicate more profitably with their foreign partners. With offices in London, Kuwait and Reading we are available to travel as required. Ruba Jurdi Associates offers specialist coaching support to improve cross-cultural re-location, solutions for enhanced broadcast media and branding, as well as state-of-art video production and digital design and publishing facilities.

Ruba Jurdi graduated with a first-class honors in English Language and Literature in Syria in 1989. She then worked as a teacher, journalist, translator and since 2005 as a producer for BBC Radio Arabic Service.

Arthur op den Brouw is an executive coach and brand consultant, and has over 30 years experience in the marketing industry.

Michael Grenville has over twenty years experience in producing world class media, communication and video production, and is a keen Arabist.

Ruba Jurdi Associates was launched to support our passion for improving communication and trade between the Middle East and the Rest of the World.

Our focus is on helping English and Arabic businesses to communicate more profitably with their foreign partners. With offices in London, Kuwait and Reading we are available to travel as required.

Ruba Jurdi Associates offers specialist coaching support to improve cross-cultural re-location, solutions for enhanced broadcast media and branding, as well as state-of-art video production and digital design and publishing facilities.

Further information e. info@rubajurdi.com w. www.rubajurdi.com t. www.twitter.com/rubajurdi y. www.youtube.com/rubajurdi f. www.facebook.com/rubajurdi s. www.slideshare.net/rubajurdi Ruba Jurdi e. rubajurdi@googlemail.com t. +44(0)7970 942 928 p. 78 St Paul Street London N1 7DD Arthur op den Brouw e. arthurodb@googlemail.com t. +44(0)7776 230 950 p. 10 Alexandra Road Reading, RG1 5PD

e. info@rubajurdi.com

w. www.rubajurdi.com

t. www.twitter.com/rubajurdi

y. www.youtube.com/rubajurdi

f. www.facebook.com/rubajurdi

s. www.slideshare.net/rubajurdi