Arab/English language and culture services


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With the increased opportunity for new business and cultural exchange between the Middle East and the UK, we've identified a need for inter-cultural language and interpretative service utilising traditional and new media. This presentation demonstrates how we intend to help organisations address these issues.

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  • Powerful Intelligent Fresh / new exciting Smart / savvy / engaging / intelligent / focused / fine-tuned Make-over I want to work with: Rapid growth Small start up 300 to £3m Arts and Education Softer industries Great services but terrible image
  • Arab/English language and culture services

    1. 1. Branding is not only possible, it’s essential for small businesses. MIDDLE EAST LANGUAGE AND CULTURAL SERVICES
    2. 2. Situation <ul><li>Many new opportunities for inter-cultural trade between UK and the Middle East </li></ul><ul><li>Need for professionally acted voice-over </li></ul><ul><li>Demand for upgrading education and media in the M.E. requires sound communication </li></ul><ul><li>Many companies and their staff find relocation very challenging </li></ul>
    3. 3. What’s the problem? <ul><li>Lack of communication and training </li></ul><ul><li>Poor quality translation and voice-over </li></ul><ul><li>Misunderstandings, confusion, mistakes </li></ul><ul><li>Misinterpretation of cultural/language differences </li></ul><ul><li>Stereotyping because of lack of exposure/awareness </li></ul>
    4. 4. What are the consequences? <ul><li>Missed opportunities </li></ul><ul><li>Mistaken communication </li></ul><ul><li>Destroys trust and confidence </li></ul><ul><li>Extra costs putting things right </li></ul><ul><li>Dislocation and isolation for staff </li></ul>
    5. 5. What’s the pay-off if done properly? <ul><li>Confidence and trust </li></ul><ul><li>Business opportunities </li></ul><ul><li>Better communication </li></ul><ul><li>Excellent results </li></ul><ul><li>Improved cross-cultural exchange </li></ul><ul><li>Improved health of people affected </li></ul>
    6. 6. Our services (London or abroad) <ul><li>Arab/English Broadcast </li></ul><ul><ul><li>Language/culture interpretation </li></ul></ul><ul><ul><li>Studio voice-over, sub-editing and production </li></ul></ul><ul><ul><li>Video and social media (i.e. Youtube, Facebook) </li></ul></ul><ul><li>Cross-culture coaching and training </li></ul><ul><ul><li>Business role-play </li></ul></ul><ul><ul><li>Re-location coaching and support </li></ul></ul><ul><ul><li>Brand coaching </li></ul></ul>
    7. 7. About Ruba Jurdi Associates <ul><li>Principle: Ruba Jurdi </li></ul><ul><li>Focus: Middle East Language & Cultural Services </li></ul><ul><li>Market: Business Media and Education </li></ul><ul><li>Highest values: Professional communicator </li></ul><ul><li>Positioning: Solid experience focused on results </li></ul><ul><li>Key facts: Native speaker, Natural English, BBC Radio </li></ul><ul><li>Location: London and Middle East </li></ul><ul><li>Principle: Arthur op den Brouw </li></ul><ul><li>Focus: Executive, Brand and Life coaching </li></ul><ul><li>Market: Business Media and Education </li></ul><ul><li>Highest values: Balance and perspective </li></ul><ul><li>Positioning: Solid experience focused on digital media </li></ul><ul><li>Key facts: Professional speaker, Internet and Social Media expert </li></ul><ul><li>Location: Reading and London </li></ul>
    8. 8. About Ruba Jurdi Associates <ul><li>Ruba Jurdi graduated with a first-class honors in English Language and Literature in Syria in 1989. She then worked as a teacher, journalist, translator and since 2005 as a producer for BBC Radio Arabic Service. </li></ul><ul><li>Arthur op den Brouw is an executive coach and brand consultant, and has over 30 years experience in the marketing industry. </li></ul><ul><li>Michael Grenville has over twenty years experience in producing world class media, communication and video production, and is a keen Arabist. </li></ul><ul><li>Ruba Jurdi Associates was launched to support our passion for improving communication and trade between the Middle East and the Rest of the World. </li></ul><ul><li>Our focus is on helping English and Arabic businesses to communicate more profitably with their foreign partners. With offices in London, Kuwait and Reading we are available to travel as required. </li></ul><ul><li>Ruba Jurdi Associates offers specialist coaching support to improve cross-cultural re-location, solutions for enhanced broadcast media and branding, as well as state-of-art video production and digital design and publishing facilities. </li></ul>
    9. 9. Further information <ul><li>e. </li></ul><ul><li>w. </li></ul><ul><li>t. </li></ul><ul><li>y. </li></ul><ul><li>f. </li></ul><ul><li>s. </li></ul>Ruba Jurdi e. t. +44(0)7970 942 928 p. 78 St Paul Street London N1 7DD Arthur op den Brouw e. t. +44(0)7776 230 950 p. 10 Alexandra Road Reading, RG1 5PD