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3 2 1 Fiamp Presentation


What is the Tech Museum of Innovation doing in Second Life?

What is the Tech Museum of Innovation doing in Second Life?

Published in Education , Technology
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  • Primary presenter: Rob Stephenson, Curator, The Tech Virtual (Stephe Roux in SL). Co-presenters: Lysa Hochroth, ICOM Publications Editor ( LysaICOM Laks in SL); and Bob Ketner, Virtual Community Manager, The Tech Virtual (Agent Heliosense in SL).


  • 1. Presentation for FIAMP 2008 The Tech Virtual Museum, Second Life, Oct. 16, 2008 3-2-1: Killing 3 Birds in Second Life with One Stone
  • 2. Museums in a Virtual World - Are You Serious?
    • Is this:
    • A scientific experiment?
    • A commercial venture?
    • A joke?
    • Chasing a fad?
  • 3. Why The Tech Museum is in Second Life
    • Access and interaction. Reaching visitors that can’t come to San José - e.g. hosting IMD ‘08, grotto of prehistoric rock art.
    • Rapid prototyping. Using SL’s 3-D tools to test exhibit concept, gallery designs.
    • Open source design. Teams of strangers compete to design exhibits. We choose the best and build them for the real museum.
  • 4. Access and Interaction 1
  • 5. Second Life Visitors
    • 115 visitors per day to The Tech Virtual
    • 65% are returning visitors
    • 15 million Second Life accounts
    • 50,000 logged in at any one time
    • 60% of SL users have built something
    • $1.3M per day user-to-user transactions
  • 6. Rapid Prototyping 1 2 3 4 2
  • 7. Open Source Exhibit Design 3
  • 8. Exhibit Creation Process sketch museum floor Virtual Second Life
  • 9. What Second Life Costs 20 hrs/wk? community depends building $147.50 US monthly rent $700 US whole island or “sim”
  • 10. Who Pays
    • Currently funded by a grant from Gordon & Betty Moore Foundation.
    • Economics of building one new interactive exhibit:
    $40,000 US 6 months SL/Open Source $55,000 US 18 months Traditional method
  • 11. Links
    • The Tech Virtual Website:
    • The Tech Virtual in Second Life:
      • The Tech and The Tech 2 Islands (slurl: http: //tinyurl .com/3x7bf7 )
      • The Tech TG Island in Teen Second Life
    • Contact Us:
      • Rob Stephenson, [email_address]
      • Bob Ketner, [email_address]