3 2 1 Fiamp Presentation

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What is the Tech Museum of Innovation doing in Second Life?

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  • Primary presenter: Rob Stephenson, Curator, The Tech Virtual (Stephe Roux in SL). Co-presenters: Lysa Hochroth, ICOM Publications Editor ( LysaICOM Laks in SL); and Bob Ketner, Virtual Community Manager, The Tech Virtual (Agent Heliosense in SL).
  • 3 2 1 Fiamp Presentation

    1. 1. Presentation for FIAMP 2008 The Tech Virtual Museum, Second Life, Oct. 16, 2008 3-2-1: Killing 3 Birds in Second Life with One Stone
    2. 2. Museums in a Virtual World - Are You Serious? <ul><li>Is this: </li></ul><ul><li>A scientific experiment? </li></ul><ul><li>A commercial venture? </li></ul><ul><li>A joke? </li></ul><ul><li>Chasing a fad? </li></ul>
    3. 3. Why The Tech Museum is in Second Life <ul><li>Access and interaction. Reaching visitors that can’t come to San José - e.g. hosting IMD ‘08, grotto of prehistoric rock art. </li></ul><ul><li>Rapid prototyping. Using SL’s 3-D tools to test exhibit concept, gallery designs. </li></ul><ul><li>Open source design. Teams of strangers compete to design exhibits. We choose the best and build them for the real museum. </li></ul>
    4. 4. Access and Interaction 1
    5. 5. Second Life Visitors <ul><li>115 visitors per day to The Tech Virtual </li></ul><ul><li>65% are returning visitors </li></ul><ul><li>15 million Second Life accounts </li></ul><ul><li>50,000 logged in at any one time </li></ul><ul><li>60% of SL users have built something </li></ul><ul><li>$1.3M per day user-to-user transactions </li></ul>
    6. 6. Rapid Prototyping 1 2 3 4 2
    7. 7. Open Source Exhibit Design 3
    8. 8. Exhibit Creation Process sketch museum floor Virtual thetechvirtual.org Second Life
    9. 9. What Second Life Costs 20 hrs/wk? community depends building $147.50 US monthly rent $700 US whole island or “sim”
    10. 10. Who Pays <ul><li>Currently funded by a grant from Gordon & Betty Moore Foundation. </li></ul><ul><li>Economics of building one new interactive exhibit: </li></ul>$40,000 US 6 months SL/Open Source $55,000 US 18 months Traditional method
    11. 11. Links <ul><li>The Tech Virtual Website: </li></ul><ul><ul><li>http://TheTechVirtual.org </li></ul></ul><ul><li>The Tech Virtual in Second Life: </li></ul><ul><ul><li>The Tech and The Tech 2 Islands (slurl: http: //tinyurl .com/3x7bf7 ) </li></ul></ul><ul><ul><li>The Tech TG Island in Teen Second Life </li></ul></ul><ul><li>Contact Us: </li></ul><ul><ul><li>Rob Stephenson, [email_address] </li></ul></ul><ul><ul><li>Bob Ketner, [email_address] </li></ul></ul>

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