6 search engine advertising [day2 module2]
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

6 search engine advertising [day2 module2]

on

  • 387 views

Day Two - JITOA - Website Promotion

Day Two - JITOA - Website Promotion

Statistics

Views

Total Views
387
Views on SlideShare
387
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

6 search engine advertising [day2 module2] Presentation Transcript

  • 1. Search engine advertising Joost van der Kooij Google Adwords
  • 2.  
  • 3.
    • Sponsored listing on search engine result pages
    • $0.05 - $1,- per click (and higher…)
    • $5,- setup costs
    • Flexibility of Advert presentation by:
    • - Keyword(s) combinations (exact or broad match)
    • - Country and region (and even cities…)
    • - Language
    • - Ability to control the budget
    • https://adwords.google.com/
    Google Adwords Centre for the Promotion of Imports from developing countries | |   1    2    3  |
  • 4.  
  • 5.  
  • 6.
    • Tips
    • importance of keyword(s)
    • - keyword tool
    • - traffic estimator
    • Geographical segmentation
    • Landing page (booking page, services, packages,….)
    Google Adwords Centre for the Promotion of Imports from developing countries | 2012 |   1    2    3  |
  • 7. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 8. xxx xxx Centre for the Promotion of Imports from developing countries | 2012 Geo targeting
  • 9. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 10. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 11. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 12. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 13. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 14.
    • Tips (continued)
    • copywriting:
            • attractive
            • action oriented
            • focus on benefits / offer
            • mind AdWords rules (avoid best, greatest, …)
            • include keywords in the ad
    • Setting up campaign
    • Campaign management
    • - Reporting options
    Google Adwords Centre for the Promotion of Imports from developing countries | 2012 |   1    2    3  |
  • 15. Centre for the Promotion of Imports from developing countries | 2012 Assignment Assignment 5: Search Engine Advertising
  • 16. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 17. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 18. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 19. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 20. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 21. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 22. xxx xxx Centre for the Promotion of Imports from developing countries | 2012 Landing page! Landing page!
  • 23. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 24. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 25. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  • 26. Centre for the Promotion of Imports from developing countries | 2012
  • 27. Centre for the Promotion of Imports from developing countries | 2012 Bad practice: Adwords visitor lands on homepage!
  • 28. Centre for the Promotion of Imports from developing countries | 2012
  • 29. Centre for the Promotion of Imports from developing countries | 2012 CONVERSION ???
  • 30. Centre for the Promotion of Imports from developing countries | 2012
  • 31. Centre for the Promotion of Imports from developing countries | 2012
  • 32. xxx xxx Centre for the Promotion of Imports from developing countries | 2012