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6 search engine advertising [day2 module2]
 

6 search engine advertising [day2 module2]

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Day Two - JITOA - Website Promotion

Day Two - JITOA - Website Promotion

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    6 search engine advertising [day2 module2] 6 search engine advertising [day2 module2] Presentation Transcript

    • Search engine advertising Joost van der Kooij Google Adwords
    •  
      • Sponsored listing on search engine result pages
      • $0.05 - $1,- per click (and higher…)
      • $5,- setup costs
      • Flexibility of Advert presentation by:
      • - Keyword(s) combinations (exact or broad match)
      • - Country and region (and even cities…)
      • - Language
      • - Ability to control the budget
      • https://adwords.google.com/
      Google Adwords Centre for the Promotion of Imports from developing countries | |   1    2    3  |
    •  
    •  
      • Tips
      • importance of keyword(s)
      • - keyword tool
      • - traffic estimator
      • Geographical segmentation
      • Landing page (booking page, services, packages,….)
      Google Adwords Centre for the Promotion of Imports from developing countries | 2012 |   1    2    3  |
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012 Geo targeting
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
      • Tips (continued)
      • copywriting:
              • attractive
              • action oriented
              • focus on benefits / offer
              • mind AdWords rules (avoid best, greatest, …)
              • include keywords in the ad
      • Setting up campaign
      • Campaign management
      • - Reporting options
      Google Adwords Centre for the Promotion of Imports from developing countries | 2012 |   1    2    3  |
    • Centre for the Promotion of Imports from developing countries | 2012 Assignment Assignment 5: Search Engine Advertising
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012 Landing page! Landing page!
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012
    • Centre for the Promotion of Imports from developing countries | 2012
    • Centre for the Promotion of Imports from developing countries | 2012 Bad practice: Adwords visitor lands on homepage!
    • Centre for the Promotion of Imports from developing countries | 2012
    • Centre for the Promotion of Imports from developing countries | 2012 CONVERSION ???
    • Centre for the Promotion of Imports from developing countries | 2012
    • Centre for the Promotion of Imports from developing countries | 2012
    • xxx xxx Centre for the Promotion of Imports from developing countries | 2012