Marketing Services Proposal 121009


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  • Key Followers on Twitter: Padmasree Warrior – CTO Cisco 1.2 M followers, Cloudbook Contributor Robert Scoble – prominent tech blogger, 100K Twitter followers, Cloudbook is on 3 of his lists and our tweets are among his favorites.
  • Marketing Services Proposal 121009

    1. 1. Your Customers Are Here Presented by: Steve Angelo VP Sales & Marketing Social Media Marketing Services for Companies Providing Cloud Computing Products, Services & Solutions Marketing Services Proposal
    2. 2. Mission <ul><li>To promote cloud computing and vendors through an innovative mix of unique content, advertising and social media marketing services. </li></ul><ul><ul><ul><li>Generate leads and sales </li></ul></ul></ul><ul><ul><ul><li>Build your brand and reputation </li></ul></ul></ul><ul><ul><ul><li>Build customer rapport </li></ul></ul></ul><ul><ul><ul><li>At a very low cost </li></ul></ul></ul>
    3. 3. Cloudbook Digital Marketing Platform <ul><li>Leading Destination Site Dedicated to Cloud Computing. </li></ul><ul><ul><li>Analogous to a powerful combination of Google + Wikipedia + Social Media Networking for Cloud Computing that provides a huge boost in online presence for Sponsors and Subscribers. </li></ul></ul><ul><ul><li>250+ industry leaders and subject matter experts sharing over 1,000 items of notorious content not available anywhere else. </li></ul></ul><ul><ul><li>Provides a community service where people can learn about cloud computing, discover and meet the companies, their leaders and subject matter experts. </li></ul></ul><ul><ul><li>Content proactively shared and promoted through Twitter, Linkedin Facebook and cloudTV ™ . More than 5,700 followers on Twitter and growing daily. </li></ul></ul><ul><ul><li>Mailing list services. More than 4,000 registered users. </li></ul></ul>
    4. 4.
    5. 5. First and Only Comprehensive Online Directory of Cloud Services and Vendors to Facilitate Search and Discovery <ul><li> becoming “Google” for cloud computing industry. </li></ul><ul><li>Free access for all users. </li></ul><ul><li>Simplifies and speeds up discovery of services and vendors. </li></ul><ul><li>Listing in levels the playing field, regardless of company size and marketing budget. </li></ul><ul><li>Sponsors and subscribers ranked highest in search results. </li></ul>
    6. 6. Cloudbook Directory Structure Infrastructure Hardware, Software & Services An application in the cloud runs on managed physical resources like servers, storage and network Platform Cloud Software & Services The software and services an application utilizes to run on a cloud infrastructure service Application Cloud Services The applications that enterprises, SMBs and consumers actually consume from the cloud Cloud Enablers These are the providers that assist others to build clouds Cloud Services Management Middleware and Application Services Development and Test Data Integration Horizontal Platform-as-a-Service Infrastructure-as-a-Service Managed Hosting and Co-Location Physical Cloud Resources Infrastructure Software Operations’ Software and Services Network Cloud Services Vertical Platform-as-a-Service Sales Marketing Collaboration Operations Human Resources Financials Operations-Centric Developer-Centric End-User-Centric Vertical Data Consultants Analysts System Integrators
    7. 7. Why Social Media Marketing Matters <ul><li>Companies that are embracing social media to engage and interact with customers view the social media channel as marketing table stakes, the same way Web sites were viewed 10 years ago. </li></ul><ul><li>More than 133 million blogs have been indexed since 2002. </li></ul><ul><li>Twitter has grown 1,300% in one year. More than 15 million users create 1,500 “Tweets” every second. </li></ul><ul><li>Facebook user growth for the 35 year old plus demographic has grown to 12 million users in Q1 of 2009. </li></ul><ul><li>LinkedIn has surpassed 10 million users. </li></ul><ul><li>Incredibly viral – millions of re-tweets and postings. </li></ul>
    8. 8. Cloudbook on Twitter ( Followers and Lists 5,738 and 95 Cloudbook Tweets 1,153 Tweets
    9. 9. <ul><li>15M users as of 8/09, 7M unique monthly visitors (Neilsen Online) </li></ul><ul><li>Largest age group was 35-49, with nearly 3M unique visitors, comprising 42% of site’s audience (Neilsen: 3/09) </li></ul><ul><li>Registering > 7M unique visitors per month </li></ul><ul><li>Cloudbook: >5,700 quality followers comprised of business and IT professionals and on 100 Lists since 4/09 </li></ul><ul><li>Incredibly VIRAL – 1 Cloudbook Contributor has >1M followers </li></ul><ul><li>Cloudbook staff generates Tweets daily to promote your content </li></ul> and
    10. 10. Cloud Computing on Linked-In “ Cloud Computing Groups”
    11. 11. Cloud Computing on Facebook “ Cloud Groups” Search Results (203) Sponsored Links 1 Group has 2,050 Members
    12. 12. Social Media Demographics <ul><li>Facebook: </li></ul><ul><ul><li>Grew from 60M users in 1/08 to 100M users by 8/08, today 300M users </li></ul></ul><ul><ul><li>68M unique monthly visitors </li></ul></ul><ul><ul><li>Since 2/09, Facebook leads Google, Yahoo and MySpace in total time spent online by Americans (6% of total time). </li></ul></ul><ul><ul><li>Facebook has ~ 1/3 of total unique visitors, yet 3x time spent/engagement > 20 minutes/day (Comscore). </li></ul></ul><ul><ul><li>Has >3K fans/members of Cloud Computing Groups </li></ul></ul><ul><li>Linked-In*: </li></ul><ul><ul><li>10M+ users, mainly business professionals 30-59 </li></ul></ul><ul><ul><li>Growing 130K members per week, 14 new members per minute </li></ul></ul><ul><ul><li>Bigger than entire professional population of Australia </li></ul></ul><ul><ul><li>Exceeds combined circulations of Business Week, Forbes, Fortune, Money, Newsweek and the Wall St. Journal </li></ul></ul><ul><ul><li>>12,500 results for search: “cloud computing” </li></ul></ul><ul><ul><li>Multiple Cloud Computing interest groups </li></ul></ul>*Source:
    13. 13. Referral Sources
    14. 14. Cloudbook Marketing Services <ul><li>Company Profiles Organized by Solution Category </li></ul><ul><li>Contributor Profiles and Content Linked to Company Profile </li></ul><ul><ul><li>Speeches, papers, presentations, blogs, videos, interactive conversations </li></ul></ul><ul><li>Turnkey Social Media Marketing Services </li></ul><ul><ul><li>Promotion of content through Twitter, Linkedin, Facebook </li></ul></ul><ul><ul><li>cloudTV ™ – webinars and archival </li></ul></ul><ul><ul><li>Lead Generation </li></ul></ul><ul><ul><li>E-mail Marketing </li></ul></ul><ul><ul><li>Display Advertising (optional) </li></ul></ul><ul><li>Cloudbook Community Managers </li></ul><ul><ul><li>Works with your staff to manage content and digital marketing campaigns </li></ul></ul>
    15. 15. cloudTV ™ Sales Leads <ul><li>Callidus example </li></ul><ul><ul><li>cloudTV ™ sessions generated leads (attendees) of 42, 101, 47, 29 and 33 </li></ul></ul><ul><ul><li>Attendance mostly generated through tweeting when followers were only 1,000. </li></ul></ul><ul><ul><ul><li>Now followers number around 6,000. </li></ul></ul></ul><ul><ul><li>At $500/mo. cost per lead is $3 - $10. </li></ul></ul>
    16. 16. Lead Generation from cloudTV ™
    17. 17. Cost of Sales & Marketing Without Cloudbook Product Manager Chief Security Officer Reference Customer Business User IT Sales Business Consulting Chief Security Officer Director What is your security policy? How easy was it to change the business process? I’d like to talk to a customer like me. How do you handle peak loads? Selling is a Time Intensive Team Sport
    18. 18. Cloudbook Reduces Cost of Sales & Marketing Product Manager Chief Security Officer Reference Customer Business User IT Business Consulting Chief Security Officer Director What is your security policy? How easy was it to change the business process? I’d like to talk to a customer like me. How do you handle peak loads? Notorious Contributions Streamlines Process of Discovery and Customer Education cloudTV ™ social media company content industry content
    19. 19. Cloudbook Value Pricing <ul><ul><li>$500/mo., month to month contract for complete social media marketing service, including: </li></ul></ul><ul><ul><ul><li>Detailed Company Profile </li></ul></ul></ul><ul><ul><ul><li>Up to 3 Company Contributor Profiles with Notorious Content </li></ul></ul></ul><ul><ul><ul><li>Social Media Marketing Service (Twitter, Linkedin, Facebook) </li></ul></ul></ul><ul><ul><ul><li>cloudTV Service </li></ul></ul></ul><ul><ul><ul><li>Email Services </li></ul></ul></ul><ul><ul><li>$800/mo. for all of the above plus prominent display ad on all pages of site (highly recommended) </li></ul></ul><ul><ul><li>10% discount for 12 month contract </li></ul></ul>
    20. 20. Cloudbook Offers Outstanding Value Compared to Alternatives <ul><ul><li>In-house social media marketing program is costly; requires dedicated staff and will be difficult if not impossible to match results from services. </li></ul></ul><ul><ul><li>Cost to outsource social media marketing to consulting or media firm: $10K -20K per month. </li></ul></ul><ul><ul><li>Banner ad on home page of Cloud Computing Expo site: $10K to $30K. </li></ul></ul><ul><ul><li>Google ad words: average spend is $16K/month. </li></ul></ul><ul><ul><li>Print ads in trade journals or business publications costs thousands $. </li></ul></ul><ul><ul><li>TV and radio costs thousands $. </li></ul></ul>