Introducing to the world the next generation marketing, Like & Share Marketing. A concept created by Roger Cusa, CEO of Episodius.

1. LIKE & SHARE M A R K E T I N G Roger Cusa CEO – Episodius April 2011 info@episodius.com www.episodius.com

2. T R A D I T I O N A L MARKETING IS DEAD In theexpanding media universe, peoplechoosewhen, where and whattowatch. Consumers are in control. And theychoosetoengage & share withwhattheyfeelpassionateabout.

3. E V E N SOCIAL MEDIA IS DEAD …ifyoutreat social media merely as a Facebook campaign. Social media isnotabout internet campaigns, itwould be toolimited. Social media isabout s-h-a-r-i-n-gwithwhatpeople are passionateabout.

4. P E O P L E ENGAGE & SHARE WITH WHAT THEY LIKE

5. P E O P L E DON’T ENGAGE & SHARE WITH WHAT BRANDS TELL THEM

7. liveevents WebSeries viral videos Music Mobile apps sports Online Games …

8. Therefore… B R A N D S S H O U L D C R E A T E STRATEGIES & CAMPAIGNS THAT PEOPLE LIKE & WANT TO SHARE

9. TV COMMERCIALS

10. STREET MARKETING

11. VIRAL VIDEOS

12. VIDEOCLIPS

13. APPS

14. BILLBOARDS

15. THINK OUT OF THE SOCIAL MEDIA TOOL BOX

16. START THINKING IN CREATING THINGS THAT PEOPLE LIKE AND WANT TO SHARE

17. Episodius is a nextgeneration marketing agency Wehelpbrandsconnectwithconsumersbycreating: + Marketing Strategies & Campaigns + Content (BrandedEntertainment, Apps, etc.) + Online Communities Roger Cusa CEO – Episodius April 2011 info@episodius.com www.episodius.com