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EFFECTIVE
MARKETING
Creating a marketing campaign
that engages your audience.
Target
Audience
A t a r g e t a u d i e n c e   i s   t h e   i n t e n d e d   a u d i e n c e   o r r e a d e r s h i p
o f   a   p u b l i c a t i o n , a d v e r t i s e m e n t , o r o t h e r m e s s a g e . I n m a r k e t i n g
a n d a d v e r t i s i n g , i t i s   a   p a r t i c u l a r g r o u p o f c o n s u m e r s
w i t h i n   t h e   p r e d e t e r m i n e d   t a r g e t   m a r k e t , i d e n t i f i e d a s   t h e
t a r g e t s   o r r e c i p i e n t s f o r   a   p a r t i c u l a r a d v e r t i s e m e n t o r m e s s a g e .
W H A T I S Y O U R T A R G E T A U D I E N C E
A movement isn't about creating
ads and having people passively
watch. It’s about creating the tools
so people take action.
Guerilla Green Street Stunt
40
30
20
10
0
EXAMPLES OF NON-
TRADITIONAL
MARKETING
The makers of the Simpsons movie
placed images of Homer Simpson at the
base of escalators. The steps of the
escalator were covered in pictures of
donuts that seemed to disappear into
Homer's gaping mouth.
Community
Y O U R C O M M U N I T Y R E S P O N S E
Who is our target audience?
How are we going to engage?
How long will the campaign run?
Which sites will run the marketing?
Year 1 Year 2 Year 3 Year 4
50
40
30
20
10
0
80%
VISUALS INCREASE
READERS WILLINGNESS
TO READ CONTENT.
Sell Your
Product
Incentivizing your users to recommend the product to their friends is
a great way to grow your customer base. Often, the best type of
incentivization is to give users additional functionality if they make a
referral.
TRY GIVING INCENTIVES
Our
Contact Info
E M A I L A D D R E S S
hello@reallygreatsite.com
P H O N E N U M B E R
(123) 456 7890
M A I L I N G A D D R E S S
123 Anywhere St., Any City, State,
Country 12345
E M A I L A D D R E S S
Mailing Address
P h o n e N u m b e r
+91-7719-664-413
4 T H F L O O R , D - 2 2 8 , I N D U S T R I A L
A R E A , P H A S E - 8 ( B ) ,
M O H A L I , P U N J A B 1 6 0 0 7 1
Info@cyberchord.com

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Cyber Chord Technologies-Effective marketing

  • 1. EFFECTIVE MARKETING Creating a marketing campaign that engages your audience.
  • 2. Target Audience A t a r g e t a u d i e n c e   i s   t h e   i n t e n d e d   a u d i e n c e   o r r e a d e r s h i p o f   a   p u b l i c a t i o n , a d v e r t i s e m e n t , o r o t h e r m e s s a g e . I n m a r k e t i n g a n d a d v e r t i s i n g , i t i s   a   p a r t i c u l a r g r o u p o f c o n s u m e r s w i t h i n   t h e   p r e d e t e r m i n e d   t a r g e t   m a r k e t , i d e n t i f i e d a s   t h e t a r g e t s   o r r e c i p i e n t s f o r   a   p a r t i c u l a r a d v e r t i s e m e n t o r m e s s a g e . W H A T I S Y O U R T A R G E T A U D I E N C E
  • 3. A movement isn't about creating ads and having people passively watch. It’s about creating the tools so people take action.
  • 4. Guerilla Green Street Stunt 40 30 20 10 0 EXAMPLES OF NON- TRADITIONAL MARKETING The makers of the Simpsons movie placed images of Homer Simpson at the base of escalators. The steps of the escalator were covered in pictures of donuts that seemed to disappear into Homer's gaping mouth.
  • 5. Community Y O U R C O M M U N I T Y R E S P O N S E Who is our target audience? How are we going to engage? How long will the campaign run? Which sites will run the marketing?
  • 6. Year 1 Year 2 Year 3 Year 4 50 40 30 20 10 0 80% VISUALS INCREASE READERS WILLINGNESS TO READ CONTENT.
  • 7. Sell Your Product Incentivizing your users to recommend the product to their friends is a great way to grow your customer base. Often, the best type of incentivization is to give users additional functionality if they make a referral. TRY GIVING INCENTIVES
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