THE MOST IMPORTANT DECISION
How to position your product?
WRITING YOUR ADVERTISING MATTERS
Positioning should be decided before the
advertising is created.
Research can help ,Look before you leap.
What should you promise your customer?
A Promise is not a claim or a slogan or a theme.
Promise is a benefit that you make to the
customer.Dont make large promise and then feel
fail to make it.
LARGE PROMISE are the soul of Advertisement
Every advertisement should contribute to the
complex symbol that is the brand image.
95% of all Advertising are created adhoc.
The manufacturer who dedicates more sharply
defined in advertising his product gets largest
Big ideas are like big ship sailing in night.It takes
a lot of time.
It requires genius work which even take 20 years.
Like Eye patch for Hathaway shirts.
A FIRST CLASS TICKET
It pays to give a first class ticket for your
If your advertisement looks ugly then people
will imagine and name the same for your
And they will be less likely to buy it.
DON’T BE A BORE
No body wants to be bored.
Make your customers involved.
Talk like a human being, charm her make her
Pull them to participate.
IMMITATION IS SELDOM SUCCESSFUL
START A TREND AND WORK BUT IT IS
IN SHORT BE A TREND SETTER.
PEOPLE LOVE NEW ONES.
BE SUSPICIOUS OF AWARDS
Be away from those awards it drowns creative
Make the product hero of your advertising.
Positioning the product according to
Age is the master piece of positioning at