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Arise david ogilvy    advertising mantra
Arise david ogilvy    advertising mantra
Arise david ogilvy    advertising mantra
Arise david ogilvy    advertising mantra
Arise david ogilvy    advertising mantra
Arise david ogilvy    advertising mantra
Arise david ogilvy    advertising mantra
Arise david ogilvy    advertising mantra
Arise david ogilvy    advertising mantra
Arise david ogilvy    advertising mantra
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Arise david ogilvy advertising mantra

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Advertising always the core to be successful in business

Advertising always the core to be successful in business

Published in: Business
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  • 1. ADVERTISING THAT SELLS DAVID OGILVY Arise Roby
  • 2. THE MOST IMPORTANT DECISION How to position your product? WRITING YOUR ADVERTISING MATTERS than positioning Positioning should be decided before the advertising is created. Research can help ,Look before you leap.
  • 3. PROMISE What should you promise your customer? A Promise is not a claim or a slogan or a theme. Promise is a benefit that you make to the customer.Dont make large promise and then feel fail to make it. LARGE PROMISE are the soul of Advertisement
  • 4. BRAND IMAGE Every advertisement should contribute to the complex symbol that is the brand image. 95% of all Advertising are created adhoc. The manufacturer who dedicates more sharply defined in advertising his product gets largest share.
  • 5. BIG IDEAS Big ideas are like big ship sailing in night.It takes a lot of time. It requires genius work which even take 20 years. Like Eye patch for Hathaway shirts.
  • 6. A FIRST CLASS TICKET It pays to give a first class ticket for your product. If your advertisement looks ugly then people will imagine and name the same for your product. And they will be less likely to buy it.
  • 7. DON’T BE A BORE No body wants to be bored. Make your customers involved. Talk like a human being, charm her make her hungry. Pull them to participate.
  • 8. BE INNOVATE IMMITATION IS SELDOM SUCCESSFUL START A TREND AND WORK BUT IT IS ALSO RISKY. IN SHORT BE A TREND SETTER. PEOPLE LOVE NEW ONES.
  • 9. BE SUSPICIOUS OF AWARDS Be away from those awards it drowns creative people. Make the product hero of your advertising.
  • 10. PSYCHOLOGICAL SEGMENTATION Positioning the product according to demographic segments. Age is the master piece of positioning at times.

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