2. THE MOST IMPORTANT DECISION
How to position your product?
WRITING YOUR ADVERTISING MATTERS
Positioning should be decided before the
advertising is created.
Research can help ,Look before you leap.
What should you promise your customer?
A Promise is not a claim or a slogan or a theme.
Promise is a benefit that you make to the
customer.Dont make large promise and then feel
fail to make it.
LARGE PROMISE are the soul of Advertisement
4. BRAND IMAGE
Every advertisement should contribute to the
complex symbol that is the brand image.
95% of all Advertising are created adhoc.
The manufacturer who dedicates more sharply
defined in advertising his product gets largest
5. BIG IDEAS
Big ideas are like big ship sailing in night.It takes
a lot of time.
It requires genius work which even take 20 years.
Like Eye patch for Hathaway shirts.
6. A FIRST CLASS TICKET
It pays to give a first class ticket for your
If your advertisement looks ugly then people
will imagine and name the same for your
And they will be less likely to buy it.
7. DON’T BE A BORE
No body wants to be bored.
Make your customers involved.
Talk like a human being, charm her make her
Pull them to participate.
8. BE INNOVATE
IMMITATION IS SELDOM SUCCESSFUL
START A TREND AND WORK BUT IT IS
IN SHORT BE A TREND SETTER.
PEOPLE LOVE NEW ONES.
9. BE SUSPICIOUS OF AWARDS
Be away from those awards it drowns creative
Make the product hero of your advertising.
10. PSYCHOLOGICAL SEGMENTATION
Positioning the product according to
Age is the master piece of positioning at