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THE CAVENDISH
PROFESSIONALS
BRAND IN ACTION
July 2015
Working in partnership with BPL, our marketing agency, Cavendish
Professionals have developed a creative campaign to drive awareness of our
new brand among potential candidates
We wanted to differentiate Cavendish Professionals as the “genuinely caring
recruitment company” who:
 Deliver a more personal approach
 Better understand your requirement
 Propose the right jobs
 Find your perfect job more quickly
Our proposition:
“By understanding you better,
we deliver you the best”
Our creative approach
Differentiate, be brave, stand out from the crowd
Avoid clichés. Achieve cut through
Focus on how we make people feel not what we do
Really live the brand and create work that only Cavendish can create
The campaign simply and succinctly
encapsulates the benefits our
candidates and clients feel when
working with us…
6
The campaigns must
encapsulate the benefits our
candidates and clients feel when
working with us…
7
The campaigns must
encapsulate the benefits our
candidates and clients feel when
working with us…
8
The campaigns must
encapsulate the benefits our
candidates and clients feel when
working with us…
Watch this space…

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