2. “
“Live as if you were to die tomorrow.
Learn as if you were to live forever”
-Mahatma Gandhi
3. OUTLINE
1. DIFFERENTiation
2. Establish MY brand
3. PERSONAL selling
4. My personal KAIZEN
5. Sell THE EXPERIENCE
6. Always explore OPPORTUNITIES
7. Keep my eyes on the PRIZE
8. Personal PACKAGING
9. Dare to TRY
10. Learning should be FUN
5. 1
MARKETING CONCEPT
#DIFFERENTiation
• Value creation for customers
• Competitive edge
APPLICATION
Though my core function ends in
closing negotiations with tenants
through leasing out mall spaces, a
value that can be created would be
my after-sales service. After a certain
period of the tenants’ operations, I
may need to set review meetings
with them to constantly check their
performanceand provide
assistance/recommendations to
further strengthen their brands.
7. 2
MARKETING CONCEPT
#EstablishYOURbrand
APPLICATION
• You are your own brand
• Identifier
• What differentiates you from others
Createa personal blogsite to publish
my articles on my personal interests
and share my learnings and
experiences.
Sharethe personal brand concept to
my team and colleagues.
11. Look for personal and professional
ways of doing things better.
Not settling for what I think I can do
best.
4
MARKETING CONCEPT
#MYpersonalKAIZEN
APPLICATION
• Continuous improvement
• Strive for quality
13. 5
MARKETING CONCEPT
#SellTHEEXPERIENCE
APPLICATION
Sell the experience, not the
product/service
Use a different approach(more
interactive) during work and school
presentations.
Make the presentation something
that can be remembered by the
audience.
21. 9
MARKETING CONCEPT
#daretoTRY
APPLICATION
• Innovation
• Calculated risks
Pursue new things that I have been
wanting to do, but wasn’t able to do
so because of fear in trying.
Include these things in my 2017
plans:
Ex: travel alone, visit at least 1 local
and 1 international destination, yoga,
join an interest club/group.