2. The
Wrong
Way
! Idea
1:
Apply
the
Field
of
Dreams
approach,
“If
we
build
it,
they
will
come!”
–
similar
to
reference
in
1989
Movie,
Field
of
Dreams
! Idea
2:
Assume
that
as
a
software
developer
you
can
start
and
run
a
software
company
–
debunked
by
the
E-‐Myth
series
of
business
books
! Idea
3:
Assume
that
getting
a
catchy
web
address,
trademarking
the
name
and
incorporating
your
company
name
will
move
you
toward
success
–
attempted
many
times
by
yours
truly
! Idea
4:
Assume
that
since
a
company
has
raised
millions
of
$
in
venture
capital
that
the
business
idea
must
be
a
good
one
–
debunked
by
yours
truly
3. The
Right
Way
From
Diana
Kander
(2014-‐06-‐30).
All
In
Startup:
Launching
a
New
Idea
When
Everything
Is
on
the
Line
(p.
xvii).
Wiley.
Kindle
Edition.
Invest
$11
in
the
Kindle
version
to
discover:
! IDEA
1:
Startups
are
about
finding
customers,
not
building
products
! IDEA
2:
People
don’t
buy
products
or
services;
they
buy
solutions
to
their
problems
! IDEA
3:
Entrepreneurs
are
detectives,
not
fortunetellers
! IDEA
4:
Successful
entrepreneurs
are
luck
makers,
not
risk
takers
