This worksheet is provided to make it easy for you to take the notes and do the exercises from the first video in Ray Edwards' series, How to Sell More of Anything.

1. How to Sell Anything to Anyone
This worksheet is provided to make it easy for you to take the notes and do the exercises
from the first video in Ray Edwards' series, How to Sell More of Anything.
Let’s create your own profile for how to sell more of your products and services!
THE 5 EMOTIONAL MOTIVATORS
Emotional Motivator #1:
Emotional Motivator #2:
Emotional Motivator #3:
Emotional Motivator #4:
Emotional Motivator #5:
How to Sell Anything to Anyone by Ray Edwards www.writecopythatsells.com
Encourage their dreams
Justify their failures
Allay their fears
Confirm their suspicions
Help them throw rocks at their enemies

2. THE 5 PILLARS OF PERSUASION
Persuasion Pillar #1
Persuasion Pillar #2
Persuasion Pillar #3
Persuasion Pillar #4
Persuasion Pillar #5
How to Sell Anything to Anyone by Ray Edwards www.writecopythatsells.com
Every sales message you put out must contain one, a person
Your sales message must contain and deal with a problem that your customer has.
You must make a big promise that is meaningful to your customer, a promise that looks like
paradise to them.
You must offer substantial and credible proof that your promise is true.
A proposal, You must propose to them that they buy your product and you must do it in a
compelling way.

3. PROFILING YOUR MARKET AVATAR
Describe the Person you are selling to, and how you will encourage their dreams
What is the Problem you are solving, the Big Promise you make, and does doing so Justify
the Person's Failures, or Allay any of their Fears? How are you doing that?
What is your Proof, and does it Confirm Their Suspicions?
Is there a way to help them "throw rocks at their enemies"? How can you do that?
SETTING UP THE PROPOSAL
What is "the ask"? What are you proposing? What is you "most wanted response"?
How to Sell Anything to Anyone by Ray Edwards www.writecopythatsells.com
Every sales message you put out must contain one, a person
Your sales message must contain and deal with a problem that your customer has.
You must make a big promise that is meaningful to your customer, a promise that looks like
paradise to them.
You must offer substantial and credible proof that your promise is true.
A proposal, You must propose to them that they buy your product and you must do it in a
compelling way.