Let's Get Social...NRHRA... 2013
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Let's Get Social...NRHRA... 2013 Let's Get Social...NRHRA... 2013 Presentation Transcript

  • “WE ARE THE PEOPLE FORMERLY KNOWN AS THE AUDIENCE.” JAY ROSEN, NYU JOURNALISM PROFESSOR, 2006 JAY ROSEN, NYU JOURNALISM PROFESSOR, 2006
  • NRHRA  Chapter  Mee.ng                          July  2013     @RobinSchooling       LET’S GET SOCIAL!! HOW HR PROS CAN GAIN A COMPETITIVE ADVANTAGE
  • @ROBINSCHOOLING
  • 2601
  • 147258
  • C’MON HR! SOCIAL MEDIA USAGE IN THE US ¥ 62%  of  men;  71%  of   women   ¥ 66%  of  internet   users  have  a  SM   account   ¥ 32%  of  users  are  age   65+   ¥ 83%  between  18-­‐29  
  • “HOW CAN YOU SQUANDER EVEN ONE MORE DAY NOT TAKING ADVANTAGE OF THE GREATEST SHIFTS OF OUR GENERATION? HOW DARE YOU SETTLE FOR LESS WHEN THE WORLD HAS MADE IT SO EASY FOR YOU TO BE REMARKABLE?” SETH GODIN
  • ¥  HR  asks  the  ques,on....  (Why  Social?)   ¥  What’s  the  point?  (How  YOU  Can  Use  SM)   ¥  Hashtag  This!  #  (The  Basic  Channels)   ¥  Embedded  Social  –  Make  your  own  Meme   (SM  in  Your  Org)   ¥  The  Future’s  so  Bright….                                                 (What’s  Next?)      
  • WHY SOCIAL? @ROBINSCHOOLING
  • SAY WHAT?
  • PEOPLE ARE SOCIAL! @ROBINSCHOOLING
  • PEOPLE ARE SOCIAL!
  • @ROBINSCHOOLING #BRSOCME #HR
  • HR REALITY @ROBINSCHOOLING
  • THE ZOMBIE APOCALYPSE? @ROBINSCHOOLING
  • @ROBINSCHOOLING
  • UNDERSTANDING STRATEGY POLICY
  • HOW YOU CAN USE SOCIAL @ROBINSCHOOLING
  • WHAT ARE YOUR GOALS? ¥  Goal  1:    Who  Are  You?   ¥  Goal  2:    Enhance  Development   ¥  Goal  3:    Build  Rela,onships   ¥  Goal  4:    Collaborate  and  Share   @ROBINSCHOOLING
  • GOAL 1: WHO AM I?
  • LEARNING GOAL 2: ENHANCE DEVELOPMENT
  • CONNECTIONS     GOAL 3: BUILD RELATIONSHIPS
  • COLLABORATION GOAL 4: COLLABORATE AND SHARE
  • CHANNELS @ROBINSCHOOLING
  • LINKEDIN 200 MILLION ACTIVE USERS
  • LINKEDIN Most  Important  parts  of  your  LinkedIn  Profile?  **   ¥  Your  Photo   ¥  Headline   ¥  Keywords   ¥  Visibility   ** HINT: THE ONLY THINGS THAT SHOW UP IN LINKEDIN SEARCH RESULTS!
  • ¥  Add  screen  shot  of  MY  profile   @ROBINSCHOOLING #BRSOCME #HR
  • LINKEDIN @ROBINSCHOOLING
  • @ROBINSCHOOLING #BRSOCME #HR
  • FACEBOOK   1.11 BILLION USERS – 1 OF EVERY 7 PEOPLE ON EARTH 750 MILLION MOBILE USERS
  • FACEBOOK ¥ 52%  of  job  seekers  use   FB  to  help  find  work   ¥ 25%  of  job  seekers   updated  profile  to  add   professional  info   ¥ 1  in  5  job  seekers  had   contact  share  job  info   Jobvite  –  2012  social  job  seeker  survey     @ROBINSCHOOLING
  • TWITTER
  • TWITTER Twi^er   •  Username  -­‐  recognizable,  searchable,  SEO   •  BIO   •  Picture   •  What  is  your  message?   •  Engage   500 MILLION USERS – 200 MILLION ACTIVE USERS 60% ACCESS VIA MOBILE
  • @ROBINSCHOOLING #BRSOCME #HR
  • KNOW KEY TERMS @ROBINSCHOOLING
  • @ROBINSCHOOLING #BRSOCME #HR
  • ENGAGE ¥  Engage  with  others   ¥  Take  the  connec,on  to  another  network   ¤  “Trixie….I  enjoy  being  connected  on  Twi^er  and   wanted  to  invite  you  to  connect  on  LinkedIn  as   well.”          @ROBINSCHOOLING
  • RECRUITING ON TWITTER ¥  @UPSJobs   ¥  @googlejobs   ¥  @EY_CareersUS   ¥  @TWDCjobs   ¥  @PepsiCoJOBS   IN HR, USE TO RECRUIT …..AND ONBOARD
  • KNOW KEY TERMS ¥ #HR   ¥ #TChat   ¥ #HFchat   ¥ #DTHR   ¥ #SHRM   ¥ #jobs   ¥ #career   ¥ #HRHappyHour   ¥ #lashrm14   ¥ #nextchat   ¥ #talentnet   ¥ #HRtechchat   ¥ #leadership   ¥ #recrui,ng  
  • @ROBINSCHOOLING #BRSOCME #HR
  • SOCIAL MEDIA IN YOUR ORGANIZATION @ROBINSCHOOLING
  • YOUR CULTURE @ROBINSCHOOLING #BRSOCME #HR
  • TIE TO OBJECTIVES Innova.on   Create  a  shared  sense  of  community  
  • DETERMINE CHANNEL/ TOOLS @ROBINSCHOOLING
  • “Typical” Networks ¥ Instant  Messaging   ¥ Wikis   ¥ Internal  Blogs   ¥ Sharepoint   Social Networks ¥ Yammer   ¥ Bloomfire   ¥ IdeaScale   ¥ Socialcast  
  • @ROBINSCHOOLING #BRSOCME #HR Did  you  hear  about  the  new  revenue  projec.on?   I  sure  wish  they  would  tell  us  about  the  IPO…   I  heard  Sue  had  her  baby!  
  • @ROBINSCHOOLING #BRSOCME #HR
  • DEPLOYMENT AND ADOPTION ¥  Survey  of  EEs  social  channel  usage   ¥  Focused  on  reasons  “why”   ¥  Employee  mee.ngs/webinars   ¥  LAUNCH  DATE:    April  2012   ¥  One  year  later:    33  ideas  posted;  171  comments;   379  votes     ¥  16  ideas  approved/implemented  
  • MEASUREMENT
  • THE FUTURE IS NOW @ROBINSCHOOLING
  • SOCIAL TECHNOLOGIES TODAY ¥  1.5  billion  global  users  of  social  networking  channels   ¥  72%  of  companies  use  social  technologies  in  some   way   ¥  Knowledge  workers  spend  28  hours  per  week  wri.ng   e-­‐mails,  searching  for  info  and  collabora.ng  internally   ¥  20  –  25%  poten.al  IMPROVEMENT  in  produc.vity     McKinsey  Global  Ins,tute  –  July  2012  (McKinsey  &  Company)  
  • SOCIAL TECHNOLOGIES TODAY Breaking News     Intermediaries
  • WHO’S YOUR AUDIENCE? MARKETING   IT   SALES  
  • WHO’S YOUR AUDIENCE? ¥  Customers   ¥  Job  Candidates   ¥  Employees   ¥  Brand  Ambassadors  
  • WHY NOT TO BLOCK SOCIAL NETWORKING AT WORK… ¥ Morale   ¥ Reputa,on   ¥ Communica,ons   ¥ Free  Adver,sing   ¥ Collabora,on   ¥ Social  Research   ¥ Skill  Building   ¥ Transparency   ¥ Good  PR   ¥ Networking   TECHREPUBLIC.COM
  • REMEMBER HR.......
  • YOUR CHALLENGE FOR Q3 ¥  Pick  one  social  channel  (i.e.  LinkedIn,  Twi-er,   Facebook)  and  commit  to  increasing  your   knowledge  and  use   ¥  Iden,fy  ways  you  can  leverage  social  media/ social  technologies  within  your  HR  Department   ¥  Think  about…using  social  technologies/SM  to   improve  social  rela,onships  within  your   organizaBon   ¥  Be  purposeful  in  connec,ng  and  building  your   network…….  
  • @ROBINSCHOOLING …by  connec,ng  with  me…   HRSchoolhouse.com   LinkedIn  –  Robin  Schooling   SilverZebras.com