Let's Get Social...NRHRA... 2013

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Let's Get Social...NRHRA... 2013

  1. 1. “WE ARE THE PEOPLE FORMERLY KNOWN AS THE AUDIENCE.” JAY ROSEN, NYU JOURNALISM PROFESSOR, 2006 JAY ROSEN, NYU JOURNALISM PROFESSOR, 2006
  2. 2. NRHRA  Chapter  Mee.ng                          July  2013     @RobinSchooling       LET’S GET SOCIAL!! HOW HR PROS CAN GAIN A COMPETITIVE ADVANTAGE
  3. 3. @ROBINSCHOOLING
  4. 4. 2601
  5. 5. 147258
  6. 6. C’MON HR! SOCIAL MEDIA USAGE IN THE US ¥ 62%  of  men;  71%  of   women   ¥ 66%  of  internet   users  have  a  SM   account   ¥ 32%  of  users  are  age   65+   ¥ 83%  between  18-­‐29  
  7. 7. “HOW CAN YOU SQUANDER EVEN ONE MORE DAY NOT TAKING ADVANTAGE OF THE GREATEST SHIFTS OF OUR GENERATION? HOW DARE YOU SETTLE FOR LESS WHEN THE WORLD HAS MADE IT SO EASY FOR YOU TO BE REMARKABLE?” SETH GODIN
  8. 8. ¥  HR  asks  the  ques,on....  (Why  Social?)   ¥  What’s  the  point?  (How  YOU  Can  Use  SM)   ¥  Hashtag  This!  #  (The  Basic  Channels)   ¥  Embedded  Social  –  Make  your  own  Meme   (SM  in  Your  Org)   ¥  The  Future’s  so  Bright….                                                 (What’s  Next?)      
  9. 9. WHY SOCIAL? @ROBINSCHOOLING
  10. 10. SAY WHAT?
  11. 11. PEOPLE ARE SOCIAL! @ROBINSCHOOLING
  12. 12. PEOPLE ARE SOCIAL!
  13. 13. @ROBINSCHOOLING #BRSOCME #HR
  14. 14. HR REALITY @ROBINSCHOOLING
  15. 15. THE ZOMBIE APOCALYPSE? @ROBINSCHOOLING
  16. 16. @ROBINSCHOOLING
  17. 17. UNDERSTANDING STRATEGY POLICY
  18. 18. HOW YOU CAN USE SOCIAL @ROBINSCHOOLING
  19. 19. WHAT ARE YOUR GOALS? ¥  Goal  1:    Who  Are  You?   ¥  Goal  2:    Enhance  Development   ¥  Goal  3:    Build  Rela,onships   ¥  Goal  4:    Collaborate  and  Share   @ROBINSCHOOLING
  20. 20. GOAL 1: WHO AM I?
  21. 21. LEARNING GOAL 2: ENHANCE DEVELOPMENT
  22. 22. CONNECTIONS     GOAL 3: BUILD RELATIONSHIPS
  23. 23. COLLABORATION GOAL 4: COLLABORATE AND SHARE
  24. 24. CHANNELS @ROBINSCHOOLING
  25. 25. LINKEDIN 200 MILLION ACTIVE USERS
  26. 26. LINKEDIN Most  Important  parts  of  your  LinkedIn  Profile?  **   ¥  Your  Photo   ¥  Headline   ¥  Keywords   ¥  Visibility   ** HINT: THE ONLY THINGS THAT SHOW UP IN LINKEDIN SEARCH RESULTS!
  27. 27. ¥  Add  screen  shot  of  MY  profile   @ROBINSCHOOLING #BRSOCME #HR
  28. 28. LINKEDIN @ROBINSCHOOLING
  29. 29. @ROBINSCHOOLING #BRSOCME #HR
  30. 30. FACEBOOK   1.11 BILLION USERS – 1 OF EVERY 7 PEOPLE ON EARTH 750 MILLION MOBILE USERS
  31. 31. FACEBOOK ¥ 52%  of  job  seekers  use   FB  to  help  find  work   ¥ 25%  of  job  seekers   updated  profile  to  add   professional  info   ¥ 1  in  5  job  seekers  had   contact  share  job  info   Jobvite  –  2012  social  job  seeker  survey     @ROBINSCHOOLING
  32. 32. TWITTER
  33. 33. TWITTER Twi^er   •  Username  -­‐  recognizable,  searchable,  SEO   •  BIO   •  Picture   •  What  is  your  message?   •  Engage   500 MILLION USERS – 200 MILLION ACTIVE USERS 60% ACCESS VIA MOBILE
  34. 34. @ROBINSCHOOLING #BRSOCME #HR
  35. 35. KNOW KEY TERMS @ROBINSCHOOLING
  36. 36. @ROBINSCHOOLING #BRSOCME #HR
  37. 37. ENGAGE ¥  Engage  with  others   ¥  Take  the  connec,on  to  another  network   ¤  “Trixie….I  enjoy  being  connected  on  Twi^er  and   wanted  to  invite  you  to  connect  on  LinkedIn  as   well.”          @ROBINSCHOOLING
  38. 38. RECRUITING ON TWITTER ¥  @UPSJobs   ¥  @googlejobs   ¥  @EY_CareersUS   ¥  @TWDCjobs   ¥  @PepsiCoJOBS   IN HR, USE TO RECRUIT …..AND ONBOARD
  39. 39. KNOW KEY TERMS ¥ #HR   ¥ #TChat   ¥ #HFchat   ¥ #DTHR   ¥ #SHRM   ¥ #jobs   ¥ #career   ¥ #HRHappyHour   ¥ #lashrm14   ¥ #nextchat   ¥ #talentnet   ¥ #HRtechchat   ¥ #leadership   ¥ #recrui,ng  
  40. 40. @ROBINSCHOOLING #BRSOCME #HR
  41. 41. SOCIAL MEDIA IN YOUR ORGANIZATION @ROBINSCHOOLING
  42. 42. YOUR CULTURE @ROBINSCHOOLING #BRSOCME #HR
  43. 43. TIE TO OBJECTIVES Innova.on   Create  a  shared  sense  of  community  
  44. 44. DETERMINE CHANNEL/ TOOLS @ROBINSCHOOLING
  45. 45. “Typical” Networks ¥ Instant  Messaging   ¥ Wikis   ¥ Internal  Blogs   ¥ Sharepoint   Social Networks ¥ Yammer   ¥ Bloomfire   ¥ IdeaScale   ¥ Socialcast  
  46. 46. @ROBINSCHOOLING #BRSOCME #HR Did  you  hear  about  the  new  revenue  projec.on?   I  sure  wish  they  would  tell  us  about  the  IPO…   I  heard  Sue  had  her  baby!  
  47. 47. @ROBINSCHOOLING #BRSOCME #HR
  48. 48. DEPLOYMENT AND ADOPTION ¥  Survey  of  EEs  social  channel  usage   ¥  Focused  on  reasons  “why”   ¥  Employee  mee.ngs/webinars   ¥  LAUNCH  DATE:    April  2012   ¥  One  year  later:    33  ideas  posted;  171  comments;   379  votes     ¥  16  ideas  approved/implemented  
  49. 49. MEASUREMENT
  50. 50. THE FUTURE IS NOW @ROBINSCHOOLING
  51. 51. SOCIAL TECHNOLOGIES TODAY ¥  1.5  billion  global  users  of  social  networking  channels   ¥  72%  of  companies  use  social  technologies  in  some   way   ¥  Knowledge  workers  spend  28  hours  per  week  wri.ng   e-­‐mails,  searching  for  info  and  collabora.ng  internally   ¥  20  –  25%  poten.al  IMPROVEMENT  in  produc.vity     McKinsey  Global  Ins,tute  –  July  2012  (McKinsey  &  Company)  
  52. 52. SOCIAL TECHNOLOGIES TODAY Breaking News     Intermediaries
  53. 53. WHO’S YOUR AUDIENCE? MARKETING   IT   SALES  
  54. 54. WHO’S YOUR AUDIENCE? ¥  Customers   ¥  Job  Candidates   ¥  Employees   ¥  Brand  Ambassadors  
  55. 55. WHY NOT TO BLOCK SOCIAL NETWORKING AT WORK… ¥ Morale   ¥ Reputa,on   ¥ Communica,ons   ¥ Free  Adver,sing   ¥ Collabora,on   ¥ Social  Research   ¥ Skill  Building   ¥ Transparency   ¥ Good  PR   ¥ Networking   TECHREPUBLIC.COM
  56. 56. REMEMBER HR.......
  57. 57. YOUR CHALLENGE FOR Q3 ¥  Pick  one  social  channel  (i.e.  LinkedIn,  Twi-er,   Facebook)  and  commit  to  increasing  your   knowledge  and  use   ¥  Iden,fy  ways  you  can  leverage  social  media/ social  technologies  within  your  HR  Department   ¥  Think  about…using  social  technologies/SM  to   improve  social  rela,onships  within  your   organizaBon   ¥  Be  purposeful  in  connec,ng  and  building  your   network…….  
  58. 58. @ROBINSCHOOLING …by  connec,ng  with  me…   HRSchoolhouse.com   LinkedIn  –  Robin  Schooling   SilverZebras.com    

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