The document outlines how to build content to drive sales through content marketing. It recommends first researching the industry, audience, platform, and competition. Then it suggests experimenting with different types of content like getting noticed, gaining mentions/links, building brand positions, and getting leads. Specific tips are provided for each stage, like guest posting or long-form content to get noticed, and creating valuable content to build brand positions. The overall strategy is to build content to get noticed, get noticed to get mentions, get mentions to build a brand, build a brand to get leads, and get leads to get sales.