Twitter For Business

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Covers the evolution of Twitter, inbound marketing strategy and where Twitter fits in, and achieving business goals using Twitter.

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Twitter For Business

  1. 1. Twitter for Business adsdevshop.com With Robert Dempsey
  2. 2. Welcome! Robert Dempsey CEO & Founder LinkedIn: robertwdempsey Twitter: @rdempsey
  3. 3. New Blog! http://thenonmarketer.com http://twitter.com/thenonmarketer
  4. 4. Less Money, More Time
  5. 5. Agenda • Evolution of Twitter • Part of an inbound marketing strategy • Gotta have goals • Q&A
  6. 6. Agenda ‣Evolution of Twitter • Part of an inbound marketing strategy • Gotta have goals • Q&A
  7. 7. Evolution of Twitter • The question has changed • Twitter users expect interaction • Growth has slowed from 13% to 3.5% (03/09 to 10/09) • Engagement is way up Average followers: 300 Average following: 173 Average # updates: 420 • 40% of top 20 locations are outside of North America http://www.hubspot.com/Portals/53/docs/01.10.sot.report.pdf
  8. 8. Social Proof
  9. 9. Google This area scrolls
  10. 10. Bing Hit play
  11. 11. Agenda • Evolution of Twitter ‣Part of an inbound marketing strategy • Gotta have goals • Q&A
  12. 12. Inbound Marketing (IM) • Inbound marketing is a style of marketing that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "publish their way in" (via blogs etc.) in contrast to outbound marketing where they used to have to "buy their way in" (via paid advertisements). Next best action marketing can also be applied. • Traditional marketing (outbound marketing) is where companies focus on finding customers by advertising. This sense is related to intrusion marketing and Godin's term interruption marketing. http://en.wikipedia.org/wiki/Inbound_marketing
  13. 13. Those Guys Seth Godin David Meerman Scott
  14. 14. IM Strategy http://www.thecontenteconomy.com/2010/01/illustration-my-primary-social-media.html
  15. 15. IM Strategy http://www.chrisbrogan.com/how-outposts-improve-your-ecosystem/
  16. 16. Agenda • Evolution of Twitter • Part of an inbound marketing strategy ‣Gotta have goals • Q&A
  17. 17. Have a Goal • Make more money • Get more customers • Keep tabs on the competition • Market research
  18. 18. Start by Listening • Set up a monitoring dashboard Google Reader NetNewsWire • RSS, email, social media client HootSuite Seesmic TweetDeck http://fastwonderblog.com/2008/09/08/monitoring-dashboards-why-every-company-should-have-on/
  19. 19. Twitter Search
  20. 20. NetNewsWire http://www.newsgator.com/individuals/default.aspx
  21. 21. HootSuite http://www.hootsuite.com
  22. 22. HootSuite Dashboard
  23. 23. Make More Money
  24. 24. Don’t Sell
  25. 25. Get More Customers • Proactively engage potential customers by searching keywords • Ask about your product when the competition is mentioned • Build reputation by responding quickly (monitoring)
  26. 26. Competition • Twitter searches: name, brands • Follow their employees • See who they are following • Talk with them too
  27. 27. Market Research • Twitter searches using keywords and hashtags • Follow people in your industry; see who they follow • Polls, surveys
  28. 28. twtpoll http://www.twtpoll.com
  29. 29. twtsurvey http://www.twtsurvey.com
  30. 30. Agenda • Evolution of Twitter • Part of an inbound marketing strategy • Gotta have goals ‣Q&A
  31. 31. Q&A • Webinar chat • Twitter: @rdempsey
  32. 32. Pick a Winner
  33. 33. Thank You! Atlantic Dominion Solutions 321-274-4684 http://www.adsdevshop.com Robert Dempsey CEO & Founder LinkedIn: robertwdempsey Twitter: @rdempsey

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