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Raincamp More Clients, More Referrals, More Income (Without Spending More Money)

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Heinz Marketing Inc
Heinz Marketing Inc

Presentation deck from Dec 2, 2009 presentation at Raincamp San Francisco. Tips for getting more traffic, customers, referrals and income (for free) using tools you already have.

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How To Get More Clients, More Referrals & More Income* *without spending more money Matt Heinz Principal, Heinz Marketing LLC @heinzmarketing Presented by
Do you feel overmatched?
Fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Engagement Funnel Active Sales Cycle Channels: CRM, 1:1 Goal: Sell New Customer Drip Marketing Channels: Email Newsletters, CRM System Goal: Drive Active Prospects Network / Open Community Channels: Twitter, Facebook, Blog, LinkedIn Goal: Drive Registration Network-exclusive access to content Value-added special offers Discovery events White papers, top ten tips, etc. Testimonials, Success Stories Profile-Specific Messages New product/service offers Referral & Tell-a-Friend Offers Network / Community Invites New Opportunity Alerts 1:1 with Existing Customer In-Market Events Next Step Accelerator Ideas Customer Targets (based on persona profiles) © Heinz Marketing LLC 2009
What you must do
How you do it ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your email address ,[object Object],[object Object]
Your voicemail message
Your out-of-office assistant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Events (and invitations) ,[object Object]
Blog best practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microsites ,[object Object],[object Object],[object Object]
Open Houses ,[object Object],[object Object],[object Object]
Testimonials & success stories
Contests & Giveaways ,[object Object],[object Object]
Charities ,[object Object],[object Object],[object Object]
Your service providers
Learning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object]

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  • 4. Customer Engagement Funnel Active Sales Cycle Channels: CRM, 1:1 Goal: Sell New Customer Drip Marketing Channels: Email Newsletters, CRM System Goal: Drive Active Prospects Network / Open Community Channels: Twitter, Facebook, Blog, LinkedIn Goal: Drive Registration Network-exclusive access to content Value-added special offers Discovery events White papers, top ten tips, etc. Testimonials, Success Stories Profile-Specific Messages New product/service offers Referral & Tell-a-Friend Offers Network / Community Invites New Opportunity Alerts 1:1 with Existing Customer In-Market Events Next Step Accelerator Ideas Customer Targets (based on persona profiles) © Heinz Marketing LLC 2009
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