A brief overview of my passion, beliefs, core competencies and experience in strategic branding and integrated marketing communications development and execution.

1. Senior Brand & Marketing Strategist
Passionate about providing deep insights,
actionable strategies and ideas to help brands
build stronger emotional connections and
achieve sustainable competitive advantage.
R. Jay Olson

2. 4 Core Competencies
Market &
Consumer
Insights
Value
Innovation
Brand
Strategy
Brand
Engagement
Qualitative Research
Quantitative Research
Industry Analysis
Competitive Intelligence
Strategic Visioning
Emerging Trends
Brand Positioning
Message Strategy
Brand Architecture
Naming Conventions
Integrated Marketing Communications
Online marketing
Internal Marketing
Inbound Marketing/Lead Generation
Thought Leadership/Content Marketing
Social Media/Blogging

3. Career Highlights
Multifaceted with over 35 years of experience and repeat success driving
double-digit increases in sales, profitability and brand equity.
Title Company Tenure
President/Chief Brand Strategist R. Jay Olson & Associates 1-1/2 Years
Senior Brand & Marketing Strategist Quad/Graphics Creative Solutions 16 Years
Principal/VP Strategic Services Phoenix Marketing Group 5 Years
VP of Marketing Marcus Restaurants 5 years
Director of Marketing
National Field Marketing Director
Advertising Manager
Ralston Purina Company,
Continental Restaurant Systems
10 Years

4. Brand Strategy & Brand Activation
Business Challenges
Brand Revitalization; Acquisitions;
Market Entry; New Products;
New Audiences; Global Expansion;
Repositioning/Turnarounds;
Emerging Media; New Channels;
Messaging integration/segmentation;
Brand-within-a-brand integration;
Traditional and digital channel integration
Industries
Retail; Healthcare; Technology; Agencies;
Restaurants; Banking/Financial Services,
Associations; Non-profit; Entertainment; Fitness;
Business Services; Printing; Publishing;
Manufacturing; Distribution/Logistics

5. Marketing Research
Focus Groups
Mail Survey
Mall intercept
In-Depth Interviews
Competitive Analysis
In-Depth Interviews
Competitive Analysis
In-Depth Interviews
Competitive Analysis
Focus Groups
Exit Poll Surveys
Competitive Analysis
In-Depth Interviews
Competitive Analysis
In-Depth Interviews
Focus Groups
User Testing
Competitive Analysis
Online Surveys
User Testing
Competitive Analysis
Healthcare Industry
Trends Analysis
In-Depth Interviews
Focus Groups
Mail Surveys
Online Surveys
Competitive Analysis

6. My Beliefs
“Storydoing” drives category leadership, not storytelling.
“Flipping the funnel” is the best offensive strategy for startups
and emerging brands.
There are no magic bullets. Building great brands requires a
long-term commitment, intense focus and consistency.
Following isn’t an option. Value creation and sustainable
competitive advantage requires blazing new trails.
Don’t let what you do define who you are.
Shrinking margins and market share result more so from
avoiding the real issues than anything your competitors do
to you.

7. Achieving
Sustainable
Competitive
Advantage
Consumer
Insights &
Analytics
Value
Innovation
Brand
Positioning
Brand
Engagement
My Passion

8. R. Jay Olson
Senior Brand & Marketing Strategist
Mobile: 262-402-8669
ralphjolson@gmail.com
www.linkedin.com/in/rjayolson
Blog: www.brandmc2.com
Twitter: @brandmc2
CHANGE THE GAME!