Business Creativity


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A course on business creativity for the development of new business and new products

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Business Creativity

  1. 1. Business Creativity por Rik Pennartz
  2. 4. How did we learn? 1988 1200 1566 1399 1492 1945 x= (y2+y3-y4) The bones of our skeleton..
  3. 14. Peter Docter
  4. 15. "Imagination is more important than knowledge.“ Albert Einstein
  5. 17. Creative thinking
  6. 19. George De Mestral 1948 VELCRO
  7. 21. Mind mapping
  8. 22. Leonardo Da Vinci
  9. 23. QUALITIES OF A TRUE GENIUS <ul><li>Curiosity </li></ul><ul><li>Playfulness </li></ul><ul><li>Imagination (day dreaming) </li></ul><ul><li>Creativity </li></ul><ul><li>Wonder </li></ul><ul><li>Wisdom </li></ul><ul><li>Inventiveness </li></ul><ul><li>Vitality </li></ul><ul><li>Sensitivity </li></ul><ul><li>Flexibility </li></ul><ul><li>Humor </li></ul><ul><li>Joy </li></ul>
  10. 24. The creativity of Leonardo Da Vinci
  11. 25. Mona Lisa
  12. 26. Chinese proverb <ul><li>I listen: I forget </li></ul><ul><li>I see: I remember </li></ul><ul><li>I do: I understand </li></ul>
  13. 27. Live: Experiences that help developing creativity <ul><li>Traveling </li></ul><ul><li>Be in contact with creative people: Children! </li></ul><ul><li>Games and puzzles </li></ul><ul><li>Hobbies: Painting, writing, photography, chess </li></ul><ul><li>Reading, reading, reading! </li></ul><ul><li>And always questioning everything! </li></ul>
  14. 28. Do: <ul><li>Visualize </li></ul><ul><li>Produce </li></ul><ul><li>Combine </li></ul><ul><li>Relate </li></ul><ul><li>Think in opposites </li></ul><ul><li>Think metaphorically </li></ul><ul><li>Fail </li></ul>
  15. 29. Brain storm session <ul><li>Criticizing is not allowed! </li></ul><ul><li>Any idea is welcome, no matter how silly, stupid etc. </li></ul><ul><li>As many ideas as possible </li></ul><ul><li>Use the ideas from others to expand </li></ul>
  16. 30. Lateral thinking
  17. 32. This “telephone” has too many disadvantages to be considered a serious way of communication. This invention does not have any value to us. - Internal memo of Western Union, 1876
  18. 33. Analogies <ul><li>Describe the problem </li></ul><ul><li>Step aside and find analogies </li></ul><ul><li>Apply the analogy to the problem </li></ul>
  19. 34. Beach flip flops
  20. 35. Riddle: The man and the elevator
  21. 39. Developing your personal creativity <ul><li>Believe that you can be creative </li></ul><ul><li>Expand your interests </li></ul><ul><li>Prepare to create </li></ul><ul><li>Make connections </li></ul><ul><li>Break habits </li></ul><ul><li>Provide an adequate environment </li></ul><ul><li>Take your time to create </li></ul><ul><li>Don't give up </li></ul><ul><li>Maximize your senses </li></ul><ul><li>Forget what you know </li></ul>
  22. 40. “ We don't like the sound and guitar music is not popular anymore -Decca Recording Co. Rejecting the Beatles, 1962
  23. 41. “ To drill the soil to look for oil? You must be out of your mind!!” -Workers who L. Drake wanted to hire for his oil exploration project in 1859
  24. 42. Forced new ideas New service or product Irrelevant object or image + New idea
  25. 44. “ There is no reason why anyone would like to have a computer at home ….” Ken Olson, president and founder of Digital Equipment Corp., 1977
  26. 45. Mars Exploration rover - Airbags
  27. 46. Mars Exploration rover - at 100 meters
  28. 47. Mars Exploration rover - at 10 meters
  29. 48. The design proces Analyze customer needs Define design problem Generate ideas Select design criteria Implement prototypes Evaluate prototypes
  30. 49. Product development
  31. 50. Powerbar
  32. 51. Cirque-du-Soleil
  33. 52. Ideart
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