Museum Anna Nordlander (abbreviated MAN) is a local museum in Skellefteå which needed a re-branding of their homepage. They used to be more of a community than a museum since they didn’t have a physical place to call their own. Ever since they got a place, they feel that the ‘cloud feeling’ was gone. They wanted to change the perception of just being a local museum to also be available on the web, to reach more people. We were to develop a brand strategy for MAN and make a concept of a website. It was important that the website would be easy to administrate and moderate. Our core concept for that website was to make it simplistic and straight on the point, and to make use of already established social media networks (MAN already have a facebook group for example)

1. MUSEUM ANNA NORDLANDER
Discussion forum extraordinaire

2. ASSIGNMENT
•Develop an interactive web experience for MAN
•Moving back to the “cloud feeling”

3. WHO IS THE TARGET?
•Who is not the target?
•Glancing towards few, looking to many
•Tried and well known website structure
•“Easy on the eyes” -design

4. MAN TODAY
•Low interaction between users and MAN
•Facebook page as forum of discussion

5. WHAT IS NEEDED
•A revamp of the website
•A place for interaction and discussion
•Regular updates

6. DISCUSSION FORMS
•Inviting artists as columnists for MAN
•Opening up for discussion through their columns
•A place for MAN to invite users to discussion
•Users connect through Facebook

7. DESIGN SUGGESTION

8. STRUCTURE
•News feed from MAN and invited columnists
•Sorting function MAN/Columnists
•Enable to access past activities
•Social network tab including a twitter feed
•Facebook connectivity with a commenting system

15. CONCLUSION
Why?
•Opening up for a discussion platform - the cloud feeling
•Between MAN, users and the columnists
•Easy to moderate and administrate for MAN
•Easy for users to connect