This presentation was part of session I lead for future thoughtleaders on building their personal brand and creating content online. This session provided an introduction in social media, including some tips and pointers on how to use it effectively.

1. We‘re not in Wonderlandanymore, Alice Rick Mans Social Media Evangelist / Strategist

2. No silverbullets

3. You are just a name on a List not a member of a community I already have an account on….

4. You

5. Twitter 'costs British economy £1.38bn' You are not tweeting, since it is a waste of time?

7. Eating biscuits costs British economy £1.38bn

8. Unjamming the photocopier costs British economy £1.38bn© 2010 Capgemini – All rights reserved 20100823ThoughtLeaders.pptx 6

9. The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well. Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her and to wonder what was going to happen next. First, she tried to look down and make out what she was coming to, but it was too dark to see anything; then she looked at the sides of the well, and noticed that they were filled with cupboards and book-shelves; here and there she saw maps and pictures hung upon pegs. http://digitalcitizen.ca/2010/03/02/alice-in-wonderland-movie-wallpapers-collection-1-1024-x-768-pixels/

11. 65% of the people believe that there is an advertising flood on TV

12. 56% of the people avoid purchasing products from heavy advertisers

13. Every $1 spent on advertising results in a sales return of meager 54 cents

14. Only 18% of TV ads generate positive ROI for companies% Percentage growth in 2008 Local TV Magazines Audio Newspapers Network Consumer media consumption habits are radically changing

15. 25 The rise of social media Social communities are attracting a significant part of consumer time spent online Internet use is growing exponentially, while use of all other media is stagnant or shrinking “In a typical week, how many hours do you spend on each of the following?” Time Spent (hours per week), US % Change (2004 to 2009) Videos/Movies 0 % Watching TV Member Communities Search E-mail 117 % Using the Internet -18% Listening to the Radio -17 % Reading Newspapers -6 % Reading Magazines Hours per week 2004 2009 Base: 230,000 US Internet Users and 30,000 sites Base: 47,496 US Adults Time spent online will continue to increase as all other forms of media are being made available online. Subsequently, social media will follow as it is a global media distribution hub. Source: Forrester, “The State Of Consumers And Technology: Benchmark 2009”. Nielsen: The Global Online Media Landscape, April 2009.

16. Howevertheyspend more time onSocial Media (Hyves +41.000.000 Facebook +26.000.000) The Dutch spendless time online in May thantheydid in April (2.091.000.000 vs 1.883.000.000 minutes)

17. Average 18% revenue growth during the crisis

18. " Off with her head!” http://digitalcitizen.ca/2010/03/02/alice-in-wonderland-movie-wallpapers-collection-1-1024-x-768-pixels/

19. © 2010 Capgemini – All rights reserved 20100823ThoughtLeaders.pptx 13

20. What is your business model

21. Who are YOU?' said the Caterpillar. This was not an encouraging opening for a conversation. Alice replied rather shyly, 'I -- I hardly know, sir, just at present -- at least I know who I was when I got up this morning, but I think I must have been changed several times since then.' http://digitalcitizen.ca/2010/03/02/alice-in-wonderland-movie-wallpapers-collection-1-1024-x-768-pixels/

22. Ifyou are not in Google, you do notexist

23. Is this you? © 2010 Capgemini – All rights reserved 20100823ThoughtLeaders.pptx 17

24. This might be one of your pictures in one of the networks you joined! http://www.sxc.hu/photo/557070

25. "But I don't want to go among mad people," Alice remarked."Oh, you can't help that," said the Cat: "we're all mad here. I'm mad. You're mad.""How do you know I'm mad?" said Alice."You must be," said the Cat, "or you wouldn't have come here.“ http://digitalcitizen.ca/2010/03/02/alice-in-wonderland-movie-wallpapers-collection-1-1024-x-768-pixels/

26. The worldalwayschanges

27. Managers were afraid Excel was to stimulate workers to make sports- or grocery lists during work hours Social tools a disruptive technology?

28. YourBrainCanOnlyHandleThisManyFriends 150

29. Whyyouneed 1000 true fans But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Unless artists become a large aggregator of other artist's works, the long tail offers no path out of the quiet doldrums of minuscule sales. One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply: A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living. http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php

30. "Door: Why it's simply impassible! Alice: Why, don't you mean impossible? Door: No, I do mean impassible. (chuckles) Nothing's impossible!" http://digitalcitizen.ca/2010/03/02/alice-in-wonderland-movie-wallpapers-collection-1-1024-x-768-pixels/

31. It’s big business on Facebook Curling

33. 639.552 fans?

34. Monetization

35. How many fans do you have? Your fans are everywere: linkedin, outlook, twitter, facebook

36. In marketing or politics, the weak ties enable reaching populations and audiences that are not accessible via strong ties. The Strength of Weak Ties – Mark Granovetter

37. I prefer to make other people famous, as it scales better. Makeitscalable

38. "Take some more tea," the March Hare said to Alice, very earnestly. "I've had nothing yet,“ Alice replied in an offended tone: "so I can't take more." "You mean you can't take less," said the Hatter: "it's very easy to take more than nothing.” http://digitalcitizen.ca/2010/03/02/alice-in-wonderland-movie-wallpapers-collection-1-1024-x-768-pixels/

39. On a Global Scale, Internet Adoption Has Been Quite Significant 100 billion Number of clicks per day55 trillion Links on the Internet 5%Percentage of global electricity used for the Internet 90 trillion Number of emails sent in 2009 81% Percentage of emails that were spam 200 billionNumber of spam emails per day (assuming 81% are spam).1 million IM messages per second 8 terabytes Traffic per second 234 million Number of websites as of December 2009 47 millionWebsites added in 2009

40. Social Media statistics 24 – Hours of video uploaded every minute onto YouTube 600k - new members on Facebook per day 900.000 -The number of blogs posts put up every day 700 million – The number of photos uploaded per day on Facebook 500 million – People on Facebook. 50% – Percentage of Facebook users that log in every day. 500,000 – The number of active Facebook applications. 84% – Percent of social network sites with more women than men. 1,73 billion – Internet users worldwide (September 2009). 18% – Increase in Internet users since the previous year. 126 million – The number of blogs on the Internet (as tracked by BlogPulse). 27.3 million – Number of tweets on Twitter per day (November, 2009) 57% – Percentage of Twitter’s user base located in the United States. 5 million – People following @britneyspears (Britney Spears, is Twitter’s most followed user).

41. THE END OF THE WEB AS WE KNOW IT http://www.flickr.com/photos/naturalturn/3264726560/

47. Social Media is: Humaninteraction in a virtualworld

48. "Would you tell me, please, which way I ought to go from here?""That depends a good deal on where you want to get to," said the Cat."I don’t much care where--" said Alice."Then it doesn’t matter which way you go," said the Cat."--so long as I get SOMEWHERE," Alice added as an explanation."Oh, you’re sure to do that," said the Cat, "if you only walk long enough.“ http://digitalcitizen.ca/2010/03/02/alice-in-wonderland-movie-wallpapers-collection-1-1024-x-768-pixels/

52. Create an environment that promotes and enables co creation

56. Ifyou want to have successwithsocial media right now Youshould have started 6 monthsago

57. Traditional way of building an audience

58. When you are in social media everything you do should at least create the beginning of a relationship

59. " I have an excellent idea. Let's change the subject. “ http://digitalcitizen.ca/2010/03/02/alice-in-wonderland-movie-wallpapers-collection-1-1024-x-768-pixels/

60. A brand is a person's gut feeling about a product, service or organization. Marty Neumeier

61. I believe that people would rather have a conversation with a person than a brand Scott Monty, Ford Motor Company

63. People trust people Teens don't hate advertising, but they rely more on friends. More than twice as many teens as adults — 38% versus 17% — say advertising helps them decide what to buy. That may sound encouraging, but marketers must also take into account that, at the same time, nearly twice as many teens as adults (47% versus 25%) rely on recommendations from friends and family. They are also far more likely to spread the word about products they like (67% versus 39) Blending advertising with social marketing is absolutely critical for marketers targeting this segment.

64. You are a person Forget the marketeer

65. HoweverChoosehowyourepresentyourself online Dutch vs English vs German vs French – which channels – listening – broadcasting – person vs brand – Capgemini – individual – audience – community- colleagues – competitors – friends - family– office hours – content – goals – tone of voice

67. How I manage myflow

68. The previous slide was branding Are you already visiting my site at dontmindrick.com? © 2010 Capgemini – All rights reserved 20100823ThoughtLeaders.pptx 57

69. Alice: I'm sorry I interrupted your birthday party.March Hare: Why my dear child this is not a birthday party.Mad Hatter: Heavens no. This is an unbirthday party!Alice: Unbirthday? I'm sorry, but I don't quite understand.March Hare: It's very simple. Now, thirty days has Septem -No. wait... An unbirthday, if you have a birthday, then you - [laughs] She doesn't know what an unbirthday is!Mad Hatter: You see, you have 1 birthday a year, how silly, but you have 364 UNBIRTHDAYS each year. Today's our unbirthday.Alice: Why, I believe it's my unbirthday too!Mad Hatter: What a small world!! http://digitalcitizen.ca/2010/03/02/alice-in-wonderland-movie-wallpapers-collection-1-1024-x-768-pixels/

70. MakeitanunbirthdayeverydayforyourcustomerS

71. Alice laughed. “There's no use trying,” she said “one can't believe impossible things.” “I daresay you haven't had much practice,” said the Queen. “When I was your age, I always did it for half-an-hour a day. Why, sometimes I've believed as many as six impossible things before breakfast.” http://digitalcitizen.ca/2010/03/02/alice-in-wonderland-movie-wallpapers-collection-1-1024-x-768-pixels/

72. What’s your story you are going to share? Rick Mans Social Media Evangelist / Strategist Papendorpseweg 100 Utrecht The Netherlands Phone: +31 6 51 21 01 44 E-Mail: rick.mans@capgemini.com Twittier: http://twitter.com/rickmans LinkedIn: http://nl.linkedin.com/in/rickmans