In this personal talk, writer and copywriter Sidney John Vollmer talks about a very well known fear of the creative industry: the fear of being forgotten.
He’s not concerned with dented creative egos or campaigns going unnoticed. He’s worried about why we work, about the legacy of our culture and how we can make sure we preserve our knowledge and creativity for future generations.
Simply put: we can still connect with the ancient Greek through their marble statues, but even something simple as watching your childhood VHS-tapes has become an enormous hassle.
What should we as creatives do against this Digital Black Hole we’re collectively creating? What responsibility do we carry for our (often ephemeral) work, for ourselves and for our future generations?
You’ll leave this talk with a new perspective on some possible 21st century duties and rights of both you as an individual and of the creative industry as a whole.