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Are we losing our marbles to the digital black hole?

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Are we losing our marbles to the digital black hole?

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In this personal talk, writer and copywriter Sidney John Vollmer talks about a very well known fear of the creative industry: the fear of being forgotten.

He’s not concerned with dented creative egos or campaigns going unnoticed. He’s worried about why we work, about the legacy of our culture and how we can make sure we preserve our knowledge and creativity for future generations.

Simply put: we can still connect with the ancient Greek through their marble statues, but even something simple as watching your childhood VHS-tapes has become an enormous hassle.

What should we as creatives do against this Digital Black Hole we’re collectively creating? What responsibility do we carry for our (often ephemeral) work, for ourselves and for our future generations?

You’ll leave this talk with a new perspective on some possible 21st century duties and rights of both you as an individual and of the creative industry as a whole.

In this personal talk, writer and copywriter Sidney John Vollmer talks about a very well known fear of the creative industry: the fear of being forgotten.

He’s not concerned with dented creative egos or campaigns going unnoticed. He’s worried about why we work, about the legacy of our culture and how we can make sure we preserve our knowledge and creativity for future generations.

Simply put: we can still connect with the ancient Greek through their marble statues, but even something simple as watching your childhood VHS-tapes has become an enormous hassle.

What should we as creatives do against this Digital Black Hole we’re collectively creating? What responsibility do we carry for our (often ephemeral) work, for ourselves and for our future generations?

You’ll leave this talk with a new perspective on some possible 21st century duties and rights of both you as an individual and of the creative industry as a whole.

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Are we losing our marbles to the digital black hole?

  1. 1. Are We Losing Our Marbles ! To The Digital Black Hole?@sidneyvollmer Interstellar, 2014
  2. 2. &reconnect! disconnect
  3. 3. “We do not have an archival function.” H. Van Hartevelt, quoting ministry, Tegenlicht Tropenmuseum, Amsterdam
  4. 4. “Moon landing tapes got erased, NASA admits”Reuters, july 20 2009 NASA
  5. 5. “Humanity’s first steps into the digital world could be lost to future historians.” VINT CERF ! Internet Evangelist At Google Murdo Macleod, Guardian
  6. 6. (This means all of your work, too) Tom Brown
  7. 7. We’re losing the software needed to read the bits of yesteryear. ! ! We’re losing much ! of our digital infrastructure. Unknown, Reddit
  8. 8. A €5 iPad Dock.
  9. 9. “If there are photos you really care about, print them out.”
  10. 10. “If there are banners you really care about, print them out.”
  11. 11. Films! Social Content! 360º Campaigns! Pitch Decks! Activations! Prerolls! Tv Ads! “If there are banners you really care about, print them out.”
  12. 12. Myspace
  13. 13. unknown, cfileonline.org
  14. 14. Autodesk, 1996
  15. 15. thedrum.com/stuff/2013/06/28/infograph-google-graveyard-great-ideas
  16. 16. thedrum.com/stuff/2013/06/28/infograph-google-graveyard-great-ideas
  17. 17. thedrum.com/stuff/2013/06/28/infograph-google-graveyard-great-ideas
  18. 18. The average lifespan of a website is 100 days.
  19. 19. The average lifespan of a website is 100 days. Brewster Kahle, Internet Archive Preservation & Access.
  20. 20. William Ulricchio, Mutation of publishing, 2011 “There Is Still No Preservation Technology For Data That Guarantees Integrity Even For As Little As Fifty Years.”
  21. 21. Lianne Milton, NY Times
  22. 22. YES. BUT WHY?
  23. 23. Because our future deserves it
  24. 24. Because our culture deserves it
  25. 25. Because your work deserves it…
  26. 26. And so do you.
  27. 27. Your Tampax banner or Volkswagen preroll could save the human race. LucasFilm
  28. 28. We’re Arguably The Most Creative Bunch Of People In The World. Anil Saxema
  29. 29. So We Like To Think: Our Best Work Is Our Next Work. Josan Gonzalez
  30. 30. Don’t Decide For Future Generations.
  31. 31. Let’s Disconnect From “The Present”. Max Cavallari
  32. 32. Let’s Reconnect With Why We Work.! With Our Past And With Our Far-Off Future. Alexey Kondakov
  33. 33. Three Suggestions. Pick One.
  34. 34. Be more culturally responsible with what you (or your company) makes.! 1.!
  35. 35. Ask Your ECD:! How Do We Archive Our Stuff? Leo Vroman by Keke Keukelaar, Querido
  36. 36. Ask Your Agency:! What Makes Today Different From Way, Way Back? Laine Stranahan
  37. 37. Stop relying on big data! Start diving into the big past. 2.!
  38. 38. Add “Diving Into Historical Work” As An Ideation Strategy To Your Operations.
  39. 39. Prolong the longevity of your work by campaigning in non-digital media. ! And be bold about it.! ! 3.!
  40. 40. Cover by Jarr Geerligs http://dumbcuneiform.com/
  41. 41. Nudes 9, Erin M. Riley, 2013Undressing 4, Erin M. Riley, 2013
  42. 42. Kenneth Taylor, 1916
  43. 43. Cover by Jarr Geerligs
  44. 44. Migrate from one medium to the next.
  45. 45. Future Library, Katie Peterson
  46. 46. Are We Losing Our Marbles To The Digital Black Hole? @sidneyvollmer

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