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Are We Losing
Our Marbles !
To The Digital
Black Hole?@sidneyvollmer Interstellar, 2014
&reconnect! disconnect
“We do not have an archival
function.”
H. Van Hartevelt, quoting ministry, Tegenlicht
Tropenmuseum, Amsterdam
“Moon landing tapes got
erased, NASA admits”Reuters, july 20 2009
NASA
“Humanity’s first steps into
the digital world could be lost
to future historians.”
VINT CERF !
Internet Evangelist At Goog...
(This means all of your work, too)
Tom Brown
We’re losing the software needed to
read the bits of yesteryear. !
!
We’re losing much !
of our digital infrastructure.
Un...
A €5 iPad Dock.
“If there are photos you really
care about, print them out.”
“If there are banners you really
care about, print them out.”
Films!
Social Content!
360º Campaigns!
Pitch Decks!
Activations!
Prerolls!
Tv Ads!
“If there are banners you really
care a...
Myspace
unknown, cfileonline.org
Autodesk, 1996
thedrum.com/stuff/2013/06/28/infograph-google-graveyard-great-ideas
thedrum.com/stuff/2013/06/28/infograph-google-graveyard-great-ideas
thedrum.com/stuff/2013/06/28/infograph-google-graveyard-great-ideas
The average lifespan of a
website is 100 days.
The average lifespan of a
website is 100 days.
Brewster Kahle, Internet Archive
Preservation & Access.
William Ulricchio, Mutation of
publishing, 2011
“There Is Still No
Preservation Technology
For Data That Guarantees
Integr...
Lianne Milton, NY Times
YES. BUT WHY?
Because our future deserves it
Because our culture deserves it
Because your work deserves it…
And so do you.
Your Tampax
banner or
Volkswagen preroll
could save the
human race. LucasFilm
We’re Arguably The
Most Creative
Bunch Of People In
The World.
Anil Saxema
So We Like To
Think: Our Best
Work Is Our Next
Work. Josan Gonzalez
Don’t Decide For
Future
Generations.
Let’s Disconnect From
“The Present”. Max Cavallari
Let’s Reconnect With
Why We Work.!
With Our Past And With
Our Far-Off Future.
Alexey Kondakov
Three Suggestions. Pick One.
Be more culturally responsible
with what you (or your company)
makes.!
1.!
Ask Your ECD:!
How Do We Archive
Our Stuff? Leo Vroman by Keke Keukelaar,
Querido
Ask Your Agency:!
What Makes Today Different
From Way, Way Back?
Laine Stranahan
Stop relying on big data!
Start diving into the big past.
2.!
Add “Diving Into
Historical Work”
As An Ideation
Strategy To Your
Operations.
Prolong the longevity of your work
by campaigning in non-digital
media. !
And be bold about it.!
!
3.!
Cover by Jarr Geerligs
http://dumbcuneiform.com/
Nudes 9, Erin M. Riley, 2013Undressing 4, Erin M. Riley, 2013
Kenneth Taylor, 1916
Cover by Jarr Geerligs
Migrate from one
medium to the next.
Future Library, Katie Peterson
Are We Losing Our
Marbles To The
Digital Black Hole?
@sidneyvollmer
Are we losing our marbles to the digital black hole?
Are we losing our marbles to the digital black hole?
Are we losing our marbles to the digital black hole?
Are we losing our marbles to the digital black hole?
Are we losing our marbles to the digital black hole?
Are we losing our marbles to the digital black hole?
Are we losing our marbles to the digital black hole?
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Are we losing our marbles to the digital black hole? Slide 1 Are we losing our marbles to the digital black hole? Slide 2 Are we losing our marbles to the digital black hole? Slide 3 Are we losing our marbles to the digital black hole? Slide 4 Are we losing our marbles to the digital black hole? Slide 5 Are we losing our marbles to the digital black hole? Slide 6 Are we losing our marbles to the digital black hole? Slide 7 Are we losing our marbles to the digital black hole? Slide 8 Are we losing our marbles to the digital black hole? Slide 9 Are we losing our marbles to the digital black hole? Slide 10 Are we losing our marbles to the digital black hole? Slide 11 Are we losing our marbles to the digital black hole? Slide 12 Are we losing our marbles to the digital black hole? Slide 13 Are we losing our marbles to the digital black hole? Slide 14 Are we losing our marbles to the digital black hole? Slide 15 Are we losing our marbles to the digital black hole? Slide 16 Are we losing our marbles to the digital black hole? Slide 17 Are we losing our marbles to the digital black hole? Slide 18 Are we losing our marbles to the digital black hole? Slide 19 Are we losing our marbles to the digital black hole? Slide 20 Are we losing our marbles to the digital black hole? Slide 21 Are we losing our marbles to the digital black hole? Slide 22 Are we losing our marbles to the digital black hole? Slide 23 Are we losing our marbles to the digital black hole? Slide 24 Are we losing our marbles to the digital black hole? Slide 25 Are we losing our marbles to the digital black hole? Slide 26 Are we losing our marbles to the digital black hole? Slide 27 Are we losing our marbles to the digital black hole? Slide 28 Are we losing our marbles to the digital black hole? Slide 29 Are we losing our marbles to the digital black hole? Slide 30 Are we losing our marbles to the digital black hole? Slide 31 Are we losing our marbles to the digital black hole? Slide 32 Are we losing our marbles to the digital black hole? Slide 33 Are we losing our marbles to the digital black hole? Slide 34 Are we losing our marbles to the digital black hole? Slide 35 Are we losing our marbles to the digital black hole? Slide 36 Are we losing our marbles to the digital black hole? Slide 37 Are we losing our marbles to the digital black hole? Slide 38 Are we losing our marbles to the digital black hole? Slide 39 Are we losing our marbles to the digital black hole? Slide 40 Are we losing our marbles to the digital black hole? Slide 41 Are we losing our marbles to the digital black hole? Slide 42 Are we losing our marbles to the digital black hole? Slide 43 Are we losing our marbles to the digital black hole? Slide 44 Are we losing our marbles to the digital black hole? Slide 45 Are we losing our marbles to the digital black hole? Slide 46 Are we losing our marbles to the digital black hole? Slide 47 Are we losing our marbles to the digital black hole? Slide 48 Are we losing our marbles to the digital black hole? Slide 49 Are we losing our marbles to the digital black hole? Slide 50 Are we losing our marbles to the digital black hole? Slide 51 Are we losing our marbles to the digital black hole? Slide 52 Are we losing our marbles to the digital black hole? Slide 53
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In this personal talk, writer and copywriter Sidney John Vollmer talks about a very well known fear of the creative industry: the fear of being forgotten.

He’s not concerned with dented creative egos or campaigns going unnoticed. He’s worried about why we work, about the legacy of our culture and how we can make sure we preserve our knowledge and creativity for future generations.

Simply put: we can still connect with the ancient Greek through their marble statues, but even something simple as watching your childhood VHS-tapes has become an enormous hassle.

What should we as creatives do against this Digital Black Hole we’re collectively creating? What responsibility do we carry for our (often ephemeral) work, for ourselves and for our future generations?

You’ll leave this talk with a new perspective on some possible 21st century duties and rights of both you as an individual and of the creative industry as a whole.

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Are we losing our marbles to the digital black hole?

  1. 1. Are We Losing Our Marbles ! To The Digital Black Hole?@sidneyvollmer Interstellar, 2014
  2. 2. &reconnect! disconnect
  3. 3. “We do not have an archival function.” H. Van Hartevelt, quoting ministry, Tegenlicht Tropenmuseum, Amsterdam
  4. 4. “Moon landing tapes got erased, NASA admits”Reuters, july 20 2009 NASA
  5. 5. “Humanity’s first steps into the digital world could be lost to future historians.” VINT CERF ! Internet Evangelist At Google Murdo Macleod, Guardian
  6. 6. (This means all of your work, too) Tom Brown
  7. 7. We’re losing the software needed to read the bits of yesteryear. ! ! We’re losing much ! of our digital infrastructure. Unknown, Reddit
  8. 8. A €5 iPad Dock.
  9. 9. “If there are photos you really care about, print them out.”
  10. 10. “If there are banners you really care about, print them out.”
  11. 11. Films! Social Content! 360º Campaigns! Pitch Decks! Activations! Prerolls! Tv Ads! “If there are banners you really care about, print them out.”
  12. 12. Myspace
  13. 13. unknown, cfileonline.org
  14. 14. Autodesk, 1996
  15. 15. thedrum.com/stuff/2013/06/28/infograph-google-graveyard-great-ideas
  16. 16. thedrum.com/stuff/2013/06/28/infograph-google-graveyard-great-ideas
  17. 17. thedrum.com/stuff/2013/06/28/infograph-google-graveyard-great-ideas
  18. 18. The average lifespan of a website is 100 days.
  19. 19. The average lifespan of a website is 100 days. Brewster Kahle, Internet Archive Preservation & Access.
  20. 20. William Ulricchio, Mutation of publishing, 2011 “There Is Still No Preservation Technology For Data That Guarantees Integrity Even For As Little As Fifty Years.”
  21. 21. Lianne Milton, NY Times
  22. 22. YES. BUT WHY?
  23. 23. Because our future deserves it
  24. 24. Because our culture deserves it
  25. 25. Because your work deserves it…
  26. 26. And so do you.
  27. 27. Your Tampax banner or Volkswagen preroll could save the human race. LucasFilm
  28. 28. We’re Arguably The Most Creative Bunch Of People In The World. Anil Saxema
  29. 29. So We Like To Think: Our Best Work Is Our Next Work. Josan Gonzalez
  30. 30. Don’t Decide For Future Generations.
  31. 31. Let’s Disconnect From “The Present”. Max Cavallari
  32. 32. Let’s Reconnect With Why We Work.! With Our Past And With Our Far-Off Future. Alexey Kondakov
  33. 33. Three Suggestions. Pick One.
  34. 34. Be more culturally responsible with what you (or your company) makes.! 1.!
  35. 35. Ask Your ECD:! How Do We Archive Our Stuff? Leo Vroman by Keke Keukelaar, Querido
  36. 36. Ask Your Agency:! What Makes Today Different From Way, Way Back? Laine Stranahan
  37. 37. Stop relying on big data! Start diving into the big past. 2.!
  38. 38. Add “Diving Into Historical Work” As An Ideation Strategy To Your Operations.
  39. 39. Prolong the longevity of your work by campaigning in non-digital media. ! And be bold about it.! ! 3.!
  40. 40. Cover by Jarr Geerligs http://dumbcuneiform.com/
  41. 41. Nudes 9, Erin M. Riley, 2013Undressing 4, Erin M. Riley, 2013
  42. 42. Kenneth Taylor, 1916
  43. 43. Cover by Jarr Geerligs
  44. 44. Migrate from one medium to the next.
  45. 45. Future Library, Katie Peterson
  46. 46. Are We Losing Our Marbles To The Digital Black Hole? @sidneyvollmer
  • AmruthaValli25

    Nov. 1, 2020
  • Matthijs85

    Dec. 6, 2015
  • amayfield

    Dec. 6, 2015

In this personal talk, writer and copywriter Sidney John Vollmer talks about a very well known fear of the creative industry: the fear of being forgotten. He’s not concerned with dented creative egos or campaigns going unnoticed. He’s worried about why we work, about the legacy of our culture and how we can make sure we preserve our knowledge and creativity for future generations. Simply put: we can still connect with the ancient Greek through their marble statues, but even something simple as watching your childhood VHS-tapes has become an enormous hassle. What should we as creatives do against this Digital Black Hole we’re collectively creating? What responsibility do we carry for our (often ephemeral) work, for ourselves and for our future generations? You’ll leave this talk with a new perspective on some possible 21st century duties and rights of both you as an individual and of the creative industry as a whole.

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