20 year marketing plan andal

BLOCKBUSTER Status 20-year Marketing Plan for MANAGER Rebs Rebs C. Andal, MD 3 July 2010 Ateneo de Manila University Graduate School of Business MBA Health Batch 8

Phases to Conquer in order to Achieve BLOCKBUSTER! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phases to Conquer in order to Achieve MY BLOCKBUSTER! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phase I - Pre-Launch ,[object Object],[object Object],[object Object],[object Object]

Phase II - Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phase II - Launch ,[object Object],2010 2015 2020 2030 Supporting start of career Build a home for the family Share quality time Happily married 25 th Wedding Anniversary

Phase II - Launch ,[object Object],2010 2015 2020 2030 Yuan, Kyan and Gwen giving all my love Teaching. Daddy being with Yuan and Kyan in their teens. Daddy showing 5-year old Gwen the beauty of life Explore the world together Full support to my kids who are now young professionals and achievers

Phase II - Launch ,[object Object],2010 2015 2020 2030 Spend more time with active parents at their sixties Accompany Mom and Dad to family and friends. Giving them Quality time vacation. Emphasis on Health consciousness and Clean living Making them proud and letting them see that the fruits of their labor – their sons and daughters happy and successful

Phase II - Launch ,[object Object],2010 2015 2020 2030 More time for family gatherings Always ready to lend a helping hand Give medical, professional and career advice Source of pride and joy to relatives and friends

Phase II - Launch ,[object Object],2010 2015 2020 2030 Spend time with friends Count on me…. Enduring friendship…. …… .through the years

Phase III – Post Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]

Phase III – Post Launch ,[object Object],2010 2020 2030 BUILD – study, work as manager, gain experience OPERATE – successful businessman, pediatrician in practice, educator and director TRANSFER – time for relaxation. Self-generating business

Phase III – Post Launch ,[object Object],2010 – Handling Medical Affairs Team 2015 – Managing a Business Unit and Private Clinics 2020 – Being an agent of change through social awareness participation 2030 – Inspiring others never stops

Phase III – Post Launch ,[object Object],2010 – Exercise my right to vote Promotion of the Philippines to other countries 2020 – Law abiding citizen. Proper tax collection advocate. Environmentalist and Local Investor 2030 – Inspiration to young investors. Socially responsible and aware of local situations

Phase III – Post Launch ,[object Object],2010 – Daily reflections. Rearing the Kids as God-loving citizens 2015 – Keeping the family intact through prayers 2020 – Service to the community . Keeping the faith 2030 – Inspiring others through Spiritual growth . Living by example

Phase IV – Blockbuster @ 2030 ,[object Object],[object Object],[object Object]

My brand TODAY… Manager Rebs Andal Dr. Rebs Andal Pediatrician Medical Affairs Manager Marie, MD, FPOGS, FPSUOG Yuan, Kyan and Gwen Ateneo MBA Health Batch 8 Leader-Manager

Branding Basics: What’s in a Name? The Six Essential Elements YOU Need to Know Susan A. Friedman www.marketing.about.com ,[object Object],[object Object],[object Object],[object Object]

The 20 year journey is worth it… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The time is NOW! Blockbuster is within reach! ,[object Object],My Conclusion

20 year marketing plan andal

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20 year marketing plan andal