1. Basic market preference segments can include either diffused preferences, where consumers want very different things, or homogenous preferences, where consumers want the same things. 2. The four levels of micromarketing include segments, niches, local areas, and individuals, but not mass production. 3. Geographic segmentation can be used to segment consumer markets based on region.

1. TOP 10 Learning Questions for Chapter 8 Identifying Market Segments and Targets Rebs Andal, MD 8 May 2010

2. 1. In Basic Market Preference Segments, _______ exists when consumers want the same things Diffused Preferences Homogenous Preferences Clustered Preferences Personal Preferences Community Preferences

3. 2. In Basic Market Preference Segments, _______ exists when consumers want very different things Diffused Preferences Homogenous Preferences Clustered Preferences Personal Preferences Community Preferences

4. 3. The Four Levels of Micromarketing includes all of the following except: Segments Niches Local Areas Individuals Mass production

5. 4. Segmenting Consumer Markets includes the following except: Geographic Psychotropic Demographic Psychographic Behavioral

6. 5. Which of the following is true? One product for all is an example of local area of micromarketing Mass production is a level of micromarketing to address similar needs and wants Individual level of micromarketing means tailoring the needs and wants of local customer group. Niches is described as sub-segments with a distinctive mix of benefits One-to-one marketing is an example of niches micromarketing

7. 6. Which of the following is FALSE on Effective Segmentation Criteria? Accessible: segments can be effectively reached and served Measurable: Size, purchasing power, profiles and segments can be measured Actionable: effective programs can be designed to attract and serve the segments Substantial: segments are large and profitable enough to serve Differential: segments can be effectively reached and served

8. 7. Segmenting consumer markets based on region – Luzon, Visayas, Mindanao – is an example of: Geographic Psychographic Behavioral Demographic Psychotropic

9. 8. Philippine General Hospital being a tertiary Government Hospital is an example of what pattern of Target Market Selection: Market Specialization Full Market Coverage Product Specialization Selective Specialization Single Segment Concentration

10. 9. Demographic Segmentation based on needs of male and female patients Age and Life Cycle Life Stage Income Gender Generation

11. 10. The strategy of Coke and Ford releasing one product for all is a classic example of: Mass Production Segments Niches Individuals Local Areas