The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
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Distributing Video To The Masses
1.
2. Distributing Video to
the Masses
Richard Harrington - RHED Pixel
www.RHEDPixel.com
www.RHEDPixel.tv
www.VidPodcaster.com
www.RasterVector.com
3. Session Description
The cost of creating video for the Web has
plummeted, but it is still one of the most expensive
elements of many Web site or Web 2.0 initiatives.
Publishers want results—and it’s up to you to get
them. In today’s world, your video needs to be in
several places simultaneously, with great hooks
bringing users back to your Web site.
4. Session Description
In this session you’ll learn how to become a
hyper-syndicator, publishing your video to devices
including cell phones, laptops, and televisions.
Video publishing may start with an embed code,
but so much more is possible—and this session
will show you how to take advantage of the best
opportunities available.
5. Richard Harrington, PMP
RHED Pixel (www.rhedpixel.com)
Adobe Certified Expert & Trainer
Apple Certified Trainer
Avid Certified Instructor &
Master Editor
Project Management
Professional
Teach courses on digital media
production and web content
13. Web Video Experience
Understanding Adobe Photoshop
Creative Cow’s Final Cut Help
Creative Cow’s Photoshop for Video
Aperture 2 Quick Tip
Photoshop CS4 Sneak Peak
Producing Video Podcasts
14. Web Video Experience
Secrets of Style with Kim Foley
Peachpit Press Author Tips
The Moment it Clicks
Inside the Digital Media Classroom
Health Matters at Work
American Chemistry Society
16. Web Video Experience
Layers TV (guest & consult)
Inside Mac TV (guest & consult)
Photoshop User TV (guest & consult)
MacBreak Work (guest)
MommyCast (production)
Diet Coke – Red Dress Campaign (production)
23. People Who’ve Watched
Internet Video Last Week
69 30%
million 27% 25%
20%
18%
15%
15%
12% 10%
7% 8%
5%
3%
2003 2004 0%
2005 2006 2007 2008 2009
Arbitron/Edison Research Media
24. All Adults Who Have a
Social Networking Profile
2009
34%
66%
Arbitron/Edison Research Media Yes No
25. 12–24 Year Olds Who Have a
Social Networking Profile
2009
36%
64%
Arbitron/Edison Research Media Yes No
26. Teen Viewing/Listening?
92% of all teens own a
portable media player
86% own an iPod
100% new purchase plans iPod
97% purchases at iTunes Store
Piper Jaffray's 17th bi-annual teen survey
27. Have Heard of Podcasting
2006 2009
22%
43%
57%
78%
Arbitron/Edison Research Media Yes No
28. Have Tried Podcasting
2006 2007 2008 2009
30
20
10
11% 13% 18% 22% 0
Arbitron/Edison Research Media
29. Podcasting Demographics
8%
21%
17% 12-17
19-24
25-34
35-44
12% 45-54
55+
22%
20%
Arbitron/Edison Research Media
30. The Future is Downloads
“We can expect to see (podcast downloading)
become increasingly popular as portable
content media players proliferate.”
Michael Lanz
Nielsen/NetRatings
35. Budgeting
Guidelines
Treat more like ENG style shoot
Consider spending money to
save money
Multitalented Crew & Multi-Cam
Hard Disk Recorders
Look to pack day/schedule
Maximize locations
37. The
Simple Truth
It’s all about project
management
You must scale production
to meet the budget and
client needs
You need to think more like
local news than feature film
55. What is Podcasting?
Podcasting is distributing highly targeted, syndicated
programs (shows) over the Internet in an audio or video
format that interested audiences can subscribe to.
56. In Order to be
a Podcast...
Multiple Occurrences/
Serialized
Ability to Subscribe
Uses RSS Feed
Can be Joined/Left at
End User’s Discretion
57. Podcasting Benefits
Opt-in audience
Subscribers can watch or listen at their convenience
Emerging technology with little competition
Can target and track niche markets
Provides “walk away” brand extension
Viral communications medium... Good content is shared freely
65. iPhone
16,500,000+ iPhone owners in
50 countries
Apple second largest mobile phone
company in the world
80% of iPhone owners watch video daily
iPhone owners watch video 4x more
often than other smart phone owners
76. Relevant Visuals
Video based content should
add to the broadcast by
delivering information that
cannot be relayed in an audio
only format.
77. Develop for
Portability
Content must be kept brief,
engaging and to the point.
If content is not intended to be
viewed on a portable device,
larger frame sizes can be
used.
78. Develop for
Portability
Shooting, graphics, and editing
must be designed
appropriately for intended
purpose: superior audio for
small speakers, content
designed for smaller window
with lower frame rates.
79. Leveraging
Content
Existing content must be
evaluated for web delivery.
Can also be used as B-roll for
newly developed content.
Existing content can be
re-edited into an episodic
format for Podcast delivery.
86. Readability Test
More about style of graphics
Business of background to
foreground
Be sure to address type on pattern
issues
Use backgrounds or shadows/glows
87.
88. Read Time
Being able to read the
graphics before they animate
off the screen
Balancing speed and style with
viewer comfort
116. Podcasts Understanding
Adobe Photoshop
Digital Imaging Essentials
Photoshop for Video
Essentials for Digital Video
Photoshop CS4 Sneak Peek
A Close Look at the New Features of CS4
Final Cut Help
Training for Apple’s Final Cut Studio
Aperture 2 Quick Tip
Using Aperture for Professional Results
Producing Video Podcasts
The Podcast for Video Podcasters
117. Richard Harrington
RHED Pixel (www.rhedpixel.com)
Technical Questions via
Creative Cow
All Resources link from
www.RHEDPixel.tv
Available for consultation
Feel free to grab a business card
118. Contract# GS-07F-0053V
541–1
Advertising Services
541–4B
Video/Film Production
541–5
Integrated Marketing Services
Contract# GS-07F-0054V
541–4E
Commercial Photography
541–4B
Commercial Art and Graphic Design