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Strategists Vision Mission statement Opportunities Threats Strengths Weakness Goals Objectives Strategies
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A vision refers to the category of intensions that are board, all inclusive and forward thinking. A vision describes aspirations for the future without specifying the means that will be used to achieve these desired ends. In short “ vision is the desired future state  “ the most successful consumer package goods company in the world.”
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[object Object],[object Object],[object Object],[object Object],[object Object]
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The  mission   of the American Red Cross is to improve the quality of human life; to enhance self-reliance and concern for others; and to help people avoid, prepare for, and cope with emergencies.   American  Red  Cross
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Key terms in strategic management

  • 1. Strategists Vision Mission statement Opportunities Threats Strengths Weakness Goals Objectives Strategies
  • 2.
  • 3.
  • 4.
  • 5. A vision refers to the category of intensions that are board, all inclusive and forward thinking. A vision describes aspirations for the future without specifying the means that will be used to achieve these desired ends. In short “ vision is the desired future state “ the most successful consumer package goods company in the world.”
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. The mission of the American Red Cross is to improve the quality of human life; to enhance self-reliance and concern for others; and to help people avoid, prepare for, and cope with emergencies. American Red Cross
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.