Mobile Advertising Video System

1. Mobile Advertising Video System
Bradley Henderson
Bradley.Henderson@RDEverywhere.comwww.RDEverywhere.com/MADVidS
A Research & Develop Everywhere (RED) Project

2. Vision
Get the right message, to the right consumer, at the right time
Pre-cached application mesh networked commercials (the right
message), prioritized and selected based on application-specific
demographic metadata that accurately matches content to audience (the
right consumer) during the loading and/or transition screens to
seamlessly integrate the content viewing experience (the right time).

3. The Problem
Mobile marketing is stagnating as customers are used to
commercials, and vendors get the best branding through full
motion video; mobile is not using this to it full potential
MAD Vids = full screen short commercials designed for mobile,
are instant load, not streaming, guaranteed full views, and mesh
networked between apps
Solution

4. 4
• As of July 2015: Google + Apple have 2,900,000 apps
• Average number of apps per person on a smartphone = 29
• US has more than 212,600,000 smart phone users; 2.16 Billion
worldwide
• Average app opened 11 times a month
• Average number of downloads of an app = ~1000
• Average CPM (cost per mille) $0.01 - $0.06
Market Opportunity

5. Market Overview
Dec 2014
http://www.marketingpilgrim.com/2014/10/engagement-over-display-video-leads-
the-way-in-online-ad-growth.html
Posted October 6, 2014 4:53 pm by Cynthia Boris on Marketing Pilgrim
Forecasted growth is a market that
can be captured and supplemented
New Market is the E-Book or
E-Magazine
Mobile Video is a small sector. This is our
market. This can be broken down even
further as we are not streaming…

6. 6
App Install
Ads
Native
Advertising
Wearables
Big Data
Location
Targeting
Offline
Service
Real time
Bidding
Internet of
Things
Current Market Supplementation
MAD VidS is supplemental to all other advertising modalities
not a replacement
MAD
VidS

7. Product / Service
http://madvidsgf.elasticbeanstalk.com
http://www.rdeverywhere.com/madvids

8. Traction
Apps:
• More or Less (MoL) Search
• HassApps x2 apps
• RaSkills
Businesses:
• Realtors
• Swirly Cow
• Chiropractic
• sALLvit
Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016
Development Kickoff Prototype
Complete
IOC FOC
Marketing 3 companies
2 apps
6
businesses
4 apps goal
Partnerships 1 brand
licensing or
integration
goal
Key Future Potential Partners
CEI, sALLvit

9. Revenue Model
Phase 1 ( 1 Year):
• Local Businesses, small apps - 50-100+ apps target
Phase 2 (2 Years):
• Larger business, moderate brands, popular apps - 100-500+ app
target
Phase 3 (Year 3 and further):
• Integration through licensing and/or exit into marketing
architectures, marketing companies (Brighroll, Admob, etc…)
1000+ app target
Market High End
CPV = $0.06
Host App Payout Percentage = 30%
Ad Network Payout Percentage = 25%
Nominal Option
CPV = $0.026
Host App Payout Percentage = 20-30%
Ad Network Payout Percentage = 20-25%
Cost per sync (CPS) = 5 guaranteed views

10. Marketing & Growth Strategy
Growth Area
• E-Books & Magizines — New Market
Licensing Potential
• Offline Video Ad Market through integrating with
existing Ad agencies
Methodology
• Direct Sales
• Licensing to mobile ad tech companies
• License to standard advertising agencies

11. Financials
•Total Current Revenue - $0 to date, IOC Winter 2015
•Total Expense - $40k in development debt. Expected additional $25K of
additional debt for final development
Potential Revenue Tiers at 50 App Sign Ups (2 year post FOC plan)
Cost per Sync (CPS) $.13 - this is 5 guaranteed views
Cost per View (CPV) $.026
Cost per Mille (CPM) $25
1st Year Projected Revenue after full development - $85,800
Year 1 Potential Operating Expenses Minus Salaries - ~$93k

12. Competition
• 405 mobile advertising companies (flooded market)
• Big 3 dominate the market
• Closest competitors
• SMRTR
• Vungle
• smaato
Advantage
Mobile Video while offline or economy of scale for mobile;
supplemental strategy, not competition!
• New architecture offering ease of install, better branding and consumer
satisfaction
• Aim for the exit or license - build a new market with E-Books and
magazines

13. Investment
Looking to raise $250,000 for seed round investment over
the course of the next year
Key Use of Proceeds:
• Full scale development
• Sales & Marketing
• Full Patent