The document discusses WebTrends data integration and access capabilities through examples from Internet Broadcasting. It describes how Internet Broadcasting used WebTrends data and custom reports to optimize their Distributed Ad Products, gaining insights that doubled revenue. It also discusses how CRM and email integration allows using WebTrends data for targeted messaging and gaining a comprehensive view of customers. Finally, it provides an overview of WebTrends new REST APIs for analytics data access.
How to Create a Web Analytics Measurement Plan - StrategyRyan Stewart
For more information, please visit us on the web: http://webris.org/services/web-analytics
Without a good grasp on your company's data, you are operating blind.
Think about it - how can you make effective decisions without the proper information?
Web analytics gives your business the power to see, think and act clearly. Having a good grasp on your data allows you to make better informed decisions about your marketing spend which will ultimately increase your top line revenues.
Before you can extract this data, you need to tag your analytics platform with the correct .javascript pixels.
Before you can tag your website, you need to know WHAT to tag.
A web analytics measurement plan outlines the goals, business objectives and key performance indicators that you need in order to translate them into tags.
This slideshow shows you how to create a web analytics measurement plan.
Customer Success for Startups in SaaS and E-commerceJoost Hoogstrate
Slidedeck about Customer Success for Startups in SaaS and E-commerce.
This presentation is part of the Making Your Funnel Work program and brought to you by E-commercemanagers.com in close cooperation with Startupbootcamp.
https://e-commercemanagers.com/customer-succes/
How to GROW your website: The fundamentals by Remmy Nweke
K E Y W O R D S
Yes, it may no longer be
news to some of us when we
hear ‘grow’ or ‘growth’ those
will be reoccurring in this
presentation.
So, our keyword here is
‘Grow’; entails having as
synonyms to: develop,
multiply, swell, enlarge,
expand, extend in the
generic sense of usage.
FUNDAMENTAL: A central
or primary rule or principle
on which something is
based.
How to GROW your website: The fundamentals by Remmy Nweke
K E Y W O R D S
Yes, it may no longer be
news to some of us when we
hear ‘grow’ or ‘growth’ those
will be reoccurring in this
presentation.
So, our keyword here is
‘Grow’; entails having as
synonyms to: develop,
multiply, swell, enlarge,
expand, extend in the
generic sense of usage.
FUNDAMENTAL: A central
or primary rule or principle
on which something is
based.
How to Leverage Google Analytics for Digital Marketing SuccessDerek Edmond
Ways marketers can use Google Analytics to measure performance and track marketing campaigns. In addition, this presentation reviews 5 key analytics functions designed to make a marketers job more efficient and effective.
5 Steps to Delivering Many Sites, Lowering Costs, and Improving GovernanceRachel Wandishin
Today, digital technology leaders and their IT teams are facing mounting pressure to meet demand for the creation and management of digital experiences (i.e. websites and beyond), driven by new business initiatives such as digital marketing campaigns, global branding, and security and compliance standards.
In addition to executing ever-growing site delivery requests, IT teams are pressed to accommodate internal requirements for content flexibility, cost efficiency, and continuous multisite performance - often causing conflicting obligations.
To meet expectations, for both quantity of sites delivered and quality of service, digital IT teams must re-evaluate their approach to site management and process governance. They must evolve their technologies and services, and make the necessary changes to become a ‘center of excellence’ for their organizations. In this webinar, we will cover the following topics:
- How to transform your IT digital team from a “bottleneck” to a trusted service provider
- How to implement a site governance strategy across your organization
- Best practices for expediting website development and delivery
Improving Conversion Rates & the Role of CMSBusiness Link
Nick Stocks of Internet-dept., Regularly presents for Business Link on e-marketing topics. Here he presents on improving conversions rates and the role of CMS
How to Create a Web Analytics Measurement Plan - StrategyRyan Stewart
For more information, please visit us on the web: http://webris.org/services/web-analytics
Without a good grasp on your company's data, you are operating blind.
Think about it - how can you make effective decisions without the proper information?
Web analytics gives your business the power to see, think and act clearly. Having a good grasp on your data allows you to make better informed decisions about your marketing spend which will ultimately increase your top line revenues.
Before you can extract this data, you need to tag your analytics platform with the correct .javascript pixels.
Before you can tag your website, you need to know WHAT to tag.
A web analytics measurement plan outlines the goals, business objectives and key performance indicators that you need in order to translate them into tags.
This slideshow shows you how to create a web analytics measurement plan.
Customer Success for Startups in SaaS and E-commerceJoost Hoogstrate
Slidedeck about Customer Success for Startups in SaaS and E-commerce.
This presentation is part of the Making Your Funnel Work program and brought to you by E-commercemanagers.com in close cooperation with Startupbootcamp.
https://e-commercemanagers.com/customer-succes/
How to GROW your website: The fundamentals by Remmy Nweke
K E Y W O R D S
Yes, it may no longer be
news to some of us when we
hear ‘grow’ or ‘growth’ those
will be reoccurring in this
presentation.
So, our keyword here is
‘Grow’; entails having as
synonyms to: develop,
multiply, swell, enlarge,
expand, extend in the
generic sense of usage.
FUNDAMENTAL: A central
or primary rule or principle
on which something is
based.
How to GROW your website: The fundamentals by Remmy Nweke
K E Y W O R D S
Yes, it may no longer be
news to some of us when we
hear ‘grow’ or ‘growth’ those
will be reoccurring in this
presentation.
So, our keyword here is
‘Grow’; entails having as
synonyms to: develop,
multiply, swell, enlarge,
expand, extend in the
generic sense of usage.
FUNDAMENTAL: A central
or primary rule or principle
on which something is
based.
How to Leverage Google Analytics for Digital Marketing SuccessDerek Edmond
Ways marketers can use Google Analytics to measure performance and track marketing campaigns. In addition, this presentation reviews 5 key analytics functions designed to make a marketers job more efficient and effective.
5 Steps to Delivering Many Sites, Lowering Costs, and Improving GovernanceRachel Wandishin
Today, digital technology leaders and their IT teams are facing mounting pressure to meet demand for the creation and management of digital experiences (i.e. websites and beyond), driven by new business initiatives such as digital marketing campaigns, global branding, and security and compliance standards.
In addition to executing ever-growing site delivery requests, IT teams are pressed to accommodate internal requirements for content flexibility, cost efficiency, and continuous multisite performance - often causing conflicting obligations.
To meet expectations, for both quantity of sites delivered and quality of service, digital IT teams must re-evaluate their approach to site management and process governance. They must evolve their technologies and services, and make the necessary changes to become a ‘center of excellence’ for their organizations. In this webinar, we will cover the following topics:
- How to transform your IT digital team from a “bottleneck” to a trusted service provider
- How to implement a site governance strategy across your organization
- Best practices for expediting website development and delivery
Improving Conversion Rates & the Role of CMSBusiness Link
Nick Stocks of Internet-dept., Regularly presents for Business Link on e-marketing topics. Here he presents on improving conversions rates and the role of CMS
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
• Expertise in Web Analytics and Implementation.
• Expertise in TAG Management tools (DTM/GTM) used in Analytics Implementation.
• Solid understanding of data layer structure for collecting data from website.
• Working with clients to understand their analytics objectives and needs
• Communicating with clients in the analysis and reporting processes
• Acts as a day-to-day internal and external client resource
• Leads client or internal teams through multiple projects from start to finish, providing relevant data points or subject expertise
• Hands on weekly/monthly reporting and measurements across several channels, including website, email, mobile, mobile applications
• Generating Dashboards & Reports for Web Traffic Analysis
• Web Content Management experience in design and implementation of multiple projects on content management tools.
• HTML/CSS creation that defines styles, guidelines and consistency. Ability to hand-code web pages, utilizing intimate knowledge of HTML, CSS, and JavaScript.
• Experience in migrating sites and content from one CMS system to another.
Optimizing Innovation: Modular Toolchains that Enable Digital TransformationsDevOps.com
Lean practices for software delivery are critical to digital transformation and innovation, and the failure to execute on them opens the door to disruption. Software investment and staffing decisions are made anecdotally, using static and stale slivers of data. But what if we could take an fMRI (Functional Magnetic Resonance Imaging) of the organization and see the flow of business value in real-time? See evidence of bottlenecks and use them to prioritize IT investment? Join us as we introduce the concept of Value Stream Networks and explain how to create a modular framework enabling end-to-end business value flow, at any scale.
Optimizing Innovation- Modular Toolchains that Enable Digital TransformationsTasktop
Lean practices for software delivery are critical to digital transformation and innovation, and the failure to execute on them opens the door to disruption. Software investment and staffing decisions are made anecdotally, using static and stale slivers of data. But what if we could take an fMRI (Functional Magnetic Resonance Imaging) of the organization and see the flow of business value in real-time? See evidence of bottlenecks and use them to prioritize IT investment? Join us as we introduce the concept of Value Stream Networks and explain how to create a modular framework enabling end-to-end business value flow, at any scale.
Proposal Template To Increase Traffic To A Website PowerPoint Presentation Sl...SlideTeam
If your company needs to submit a Proposal Template To Increase Traffic To A Website PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/30H9zcm
Taking The Guesswork Out Of Website OptimisationNathan Raward
A practical approach to evaluating website performance, focusing on:
1. How to isolate usability issues and identify conversion rate improvements
2. Website testing methodologies (A/B & MVT) and how to start an in-house testing program
3. Some Conversion Rate Optimisation tips
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
1. WebTrends Data Access and Integration
John DeFoe
Vice President of Solution Services
Guest Speaker
Tom Masterman
Internet Broadcasting
2. Agenda
• Explore the possibilities of data access and integration through real
world integration and data access examples
– Site optimization – feed WebTrends data back to your site for
higher clickthroughs
– Email targeting/remarketing– increase conversion by
automating remarketing to specific targeted segments.
– CRM – get a comprehensive view of your customer and create
targeted leads based on site engagement from the missing
channel in your CRM system.
5. Agenda
• About Internet Broadcasting
• The “DAP” dilemma
• Instant insights with custom reports
• Optimization through automated data integration
• Future plans & lessons learned
6. About Internet Broadcasting
• Leading provider of Web sites, content and advertising revenue
solutions to the world’s largest and most successful media
companies
– Partners include Hearst-Argyle, Post-Newsweek, McGraw-Hill, Cox
Television, Meredith Broadcasting, Telemundo and CNN
• Ad network of 500+ local media properties
– 40-50mm monthly UVs, 93% U.S. market reach
• Worked with WebTrends for 5 years
– Began with ’04 Olympics
– Rolled out WebTrends across network in ’06
7. The “DAP” Dilemma
• Distributed Ad Products (DAP)
Premium paid links – “Links We Like”
–
Strategic advertisers
–
IB controls & customizes the content
–
Runs on media sites across the U.S.
–
• Business issue
Limited click data via DART
–
Difficult to extract and interpret reports
–
Content selected by gut instinct
–
Impossible to price the value of the product
–
8. Instant Insights
• Leveraged WebTrends custom reporting
– Impressions tracked using existing tag
– Also began tracking click-throughs
– Created click-through reports using custom
reports and calculated measures
– Automated translation file uploaded daily to
translate values from our CMS
• Instant insights
– Clicks and CTR for:
Advertiser
•
Link title
•
Link position
•
Site, section, page
•
9. Data Integration: Why We Did It
• Limitations of the UI
– Tons of great data, but difficult to derive deep
insights
– Content editor was “cherry picking” just the
top performing links
• Needed to connect to external cost per
click data
• Wanted the data to end up in Excel for
analysis
10. Data Integration: What We Did
• Import data from WebTrends using variety of automated tools
– Making the transition from manual exports, to scheduled reports, to
APIs
• Set up automated script:
– Parse the WebTrends data
– Marry it to external metrics
– Organize in a way more relevant to editor
12. Data Integration: The Results
• Click-through and revenue generation
quot;Links We Likequot; $ RPM $
doubled within a month
$ Revenue Per 1000 Impressions $
• Vastly outperformed Google AdSense
• Plateau occurred once editor ran out of
obvious insights
• Down economy has presented an
ongoing challenge with click-through
conversion
• Continue to outperform AdSense
• New optimization reports have greatly
19
26
/3
0
7
4
1
/1
/1
/2
/3
improved workflow, saving hours of work
10
9/
9/
10
10
10
10
13. Future Plans
• Currently producing daily corporate scorecard
leveraging WebTrends APIs
– Populating key WebTrends metrics in to IB data
archive
– Automatically pulling data out of archive in to report
• Next steps with DAP tracking
– Integrate data in to rules based engine leveraging
APIs
– Completely automated optimization and
performance reporting
14. Lessons Learned
• Maximize custom report & calculated measured capabilities
• Don’t try to solve every reporting need in the UI
• Investment in APIs integration has a rapid payoff
16. Audience Participation
• How many of you track the effectiveness (conversions, visit
duration..) of your Email Campaigns?
• How many of you integrate Analytics data (Conversions, Visit
Duration..) with Email Data (bounces, sents..)?
• How many of you send targeted/remarketing email campaigns based
on behavioral data?
17. Level 1 - Insight
• Campaign Tracking: Allow users to easily see the email campaign
response data in WebTrends
• Make decisions based on performance
18. Level 2– Comprehensive View
• Email partner campaign metrics “sent”, “bounced” and other metrics
alongside WebTrends stats
• Make BETTER decisions with comprehensive insight
19. Level 3– Taking Action
• Targeting/Remarketing –Provide email partner visitor lists based on
predefined/custom segments
• Drive performance (lift) with precise and relevant messages based
on behavioral data
Report DB
WebTrends Data Scheduler
ODDB Email Partner
Analytics (SFTP)
26. CRM Integration
• Data augmentation and enrichment of web behavior at the
VISITOR level
• Enable actionability around contact/lead opportunities for
sales and/or marketing
• Provide insight into other areas of focus (interest or concern)
that a lead or contact may have
– X-sell/up-sell opportunities
– Support/Cust Service issues
• Acquistion is only part of the puzzle, focus on the
'understand, maintain & grow' areas of the customer
relationship.
28. Other Examples of Data Access/Integration
Scorecards/Dashboards
•
Data Warehouse Feed
•
Top searched terms on Site
•
Top viewed products on site
•
Most viewed/emailed Articles
•
Partners (ForeSee Results, Optimost…)
•
• Tell us about your data integrations on the developer community
– developer.webtrends.com
29. Keys to Integration Success
Understanding both systems and data points.
•
Define a starting point / objective and stick to it.
•
Pilot and plan for iteration
•
Document and cross departmental collaboration
•
Executive buy in
•
30. New REST based Web Services
What are the new analytics web services?
• These new services augment, not replace, current ODBC and Web
Services technology.
Even easier to use
•
Allow for trending capabilities
•
Make it easy to integrate into Excel
•
Increased performance
•
Provide developer support (examples, documentation, community)
•
Public Beta
• Begins Tue April 7
• Developer site, http://developer.webtrends.com
31. To receive a copy of this presentation, text E1 and your email address to 88769.
Leave a space between the keyword and your email address.
EX: E1 sally@webtrends.com
To rate this presentation, text WTdata and your rating on a scale of 1 to 5, 1
being fair and 5 being excellent, to 88769. Leave a space between the keyword
and your rating.
EX: WTdata 5
WebTrends and
John DeFoe and
Tom Masterman Internet Broadcasting
Engage Text powered by
32. QUESTIONS?
Tom Masterman John DeFoe
Director, Research & Metrics VP of Solution Services
Internet Broadcasting WebTrends
tmasterman@ibsys.com john.defoe@webtrends.com
Engage Text powered by
35. Web Services REST Interface
Easily composed URLs that allow users to access data as XML,
JSON or Excel formats
Example:
https://server/v1/profile/Zedesco/report/KeyMetricsSummary?period=2008.m01&format=xml
36. Methods
get report data for period
retrieves report data for a given profile for a given time period
get report definition
returns the report definition for the given report ID
list reports for profile
lists the reports defined for a profile
list profiles
provides a list of profiles for an account
list profile time periods
returns the time periods for a given profile
37. Report Parameters
format
JSON, Excel, or XML
period
Time period of interest, expressed as year, month, day or trend length
measures
Measures to return
dimension
The report dimension name (for example, page)
search
String within a dimension name; returns only rows containing that string
range
Number of rows to return
totalsonly
Set to true to return totals only
38.
39.
40. URL Builder
Prototype
New REST format
foundation of
creating a app like a
“URL Builder”.
Example, “List
Profiles” is a request,
“List Reports” is a
request, “List
Measures”, etc.