Your SlideShare is downloading. ×

Stallion Group - Website case study

1,381

Published on

Re-inventing the wheel, is a big task. Making the wheel run smoother, is a more efficient task. What we've done in this case, was to take the good things the company had presented in the original …

Re-inventing the wheel, is a big task. Making the wheel run smoother, is a more efficient task. What we've done in this case, was to take the good things the company had presented in the original version of their website, and make the more prominent, create easier navigation and user experience, and make the site look more modern. We've also changed the structure of the new website, for Search Engine Optimisation purposes.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,381
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Raz Chorev
    MARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAINING
    Stallion Group
    Website
    Restructure & Redesign
    Case Study
  • 2. Look & Feel
    The objectives:
    • Making the website more visitor-friendly.
    • 3. Creating a group of companies, rather than services within one company.
    • 4. Revamping company image, attracting corporate market.
    • 5. Showcasing the Group’s capabilities.
    • 6. Help conversion (visitor to inquiry)
    Stallion website re-design
  • 7. Look & Feel
    What we did:
    • We’ve changed the color scheme, to make the company friendlier
    • 8. Designed icons for every service
    • 9. Have registered separate domain names per service
    • 10. Set up 6 separate websites: 1 main website, and 5 satellite website, representing each service.
    • 11. Setup and integrated social media channels.
    • 12. Integrated social media sharing facility.
    Stallion website re-design
  • 13. Headers
    What we did:
    • Logo: Higher resolution image & removing the name Stallion
    • 14. Menu: moved to the top of the header, for additional clarity and easier navigation.
    • 15. Calls to Action: 2 calls to actions, making it easier to make contact, should you be looking for us.
    • 16. Newsletter: removed sign up box, as there will be no more newsletters in the future.
    • 17. Articulating services on home page.
    • 18. Adding a friendly smile..
    Stallion website re-design
  • 19. Navigation
    BEFORE
    Our Services
    AFTER
    What we did:
    • Separating the information about the Services the company offer, from the information about the company itself
    • 20. Each Service is a link to a separate website, dedicated to the service. Increasing SEO rating, and keeping the visitor engage with one main service of interest.
    Stallion website re-design
  • 21. Navigation
    BEFORE
    About Us
    AFTER
    What we did:
    • Separating the information about the Services the company offer, from the information about the company itself
    • 22. Adding information about the management, team, company mission, client testimonials, and a career section, to be picked up by recruitment aggregation websites such as www.snipey.com.au
    Stallion website re-design
  • 23. Page Design
    What we did
    • Added a concise service description
    • 24. Installed a contact form on every page
    • 25. Added Social Media icons & integration
    • 26. Embedded Images slide show (updated via Flickr)
    • 27. Inserted Sub navigation on each page, to make it easy for the visitor to navigate within the website.
    Stallion website re-design
  • 28. Navigation
    BEFORE
    AFTER
    Stallion website re-design
  • 29. Words & placement
    What we did:
    • Changed the page title from Compliance to Certifications,
    • 30. Placed the page under the right section (About Us) rather than a navigation menu item.
    Stallion website re-design

×