Stallion Group - Website case study

Raz Chorev
MARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAINING
Stallion Group
Website
Restructure & Redesign
Case Study

Look & Feel
The objectives:
Making the website more visitor-friendly.
Creating a group of companies, rather than services within one company.
Revamping company image, attracting corporate market.
Showcasing the Group’s capabilities.
Help conversion (visitor to inquiry)
Stallion website re-design

Look & Feel
What we did:
We’ve changed the color scheme, to make the company friendlier
Designed icons for every service
Have registered separate domain names per service
Set up 6 separate websites: 1 main website, and 5 satellite website, representing each service.
Setup and integrated social media channels.
Integrated social media sharing facility.

Headers
What we did:
Logo: Higher resolution image & removing the name Stallion
Menu: moved to the top of the header, for additional clarity and easier navigation.
Calls to Action: 2 calls to actions, making it easier to make contact, should you be looking for us.
Newsletter: removed sign up box, as there will be no more newsletters in the future.
Articulating services on home page.
Adding a friendly smile..

Navigation
BEFORE
Our Services
AFTER
What we did:
Separating the information about the Services the company offer, from the information about the company itself
Each Service is a link to a separate website, dedicated to the service. Increasing SEO rating, and keeping the visitor engage with one main service of interest.

Navigation
BEFORE
About Us
AFTER
What we did:
Separating the information about the Services the company offer, from the information about the company itself
Adding information about the management, team, company mission, client testimonials, and a career section, to be picked up by recruitment aggregation websites such as www.snipey.com.au

Page Design
What we did
Added a concise service description
Installed a contact form on every page
Added Social Media icons & integration
Embedded Images slide show (updated via Flickr)
Inserted Sub navigation on each page, to make it easy for the visitor to navigate within the website.

Navigation
BEFORE
AFTER

Words & placement
What we did:
Changed the page title from Compliance to Certifications,
Placed the page under the right section (About Us) rather than a navigation menu item.

Stallion Group - Website case study

by Raz Chorev, Digital Marketing Strategy Services. on Jun 13, 2011

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Stallion Group - Website case study — Presentation Transcript