Stallion Group - Website case study


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Re-inventing the wheel, is a big task. Making the wheel run smoother, is a more efficient task. What we've done in this case, was to take the good things the company had presented in the original version of their website, and make the more prominent, create easier navigation and user experience, and make the site look more modern. We've also changed the structure of the new website, for Search Engine Optimisation purposes.

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Stallion Group - Website case study

  1. 1. Raz Chorev<br />MARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAINING<br />Stallion Group<br />Website <br />Restructure & Redesign <br />Case Study<br />
  2. 2. Look & Feel<br />The objectives:<br /><ul><li>Making the website more visitor-friendly.
  3. 3. Creating a group of companies, rather than services within one company.
  4. 4. Revamping company image, attracting corporate market.
  5. 5. Showcasing the Group’s capabilities.
  6. 6. Help conversion (visitor to inquiry)</li></ul>Stallion website re-design<br />
  7. 7. Look & Feel<br />What we did:<br /><ul><li>We’ve changed the color scheme, to make the company friendlier
  8. 8. Designed icons for every service
  9. 9. Have registered separate domain names per service
  10. 10. Set up 6 separate websites: 1 main website, and 5 satellite website, representing each service.
  11. 11. Setup and integrated social media channels.
  12. 12. Integrated social media sharing facility.</li></ul>Stallion website re-design<br />
  13. 13. Headers<br />What we did:<br /><ul><li>Logo: Higher resolution image & removing the name Stallion
  14. 14. Menu: moved to the top of the header, for additional clarity and easier navigation.
  15. 15. Calls to Action: 2 calls to actions, making it easier to make contact, should you be looking for us.
  16. 16. Newsletter: removed sign up box, as there will be no more newsletters in the future.
  17. 17. Articulating services on home page.
  18. 18. Adding a friendly smile..</li></ul>Stallion website re-design<br />
  19. 19. Navigation<br />BEFORE<br />Our Services<br />AFTER<br />What we did:<br /><ul><li>Separating the information about the Services the company offer, from the information about the company itself
  20. 20. Each Service is a link to a separate website, dedicated to the service. Increasing SEO rating, and keeping the visitor engage with one main service of interest.</li></ul>Stallion website re-design<br />
  21. 21. Navigation<br />BEFORE<br />About Us<br />AFTER<br />What we did:<br /><ul><li>Separating the information about the Services the company offer, from the information about the company itself
  22. 22. Adding information about the management, team, company mission, client testimonials, and a career section, to be picked up by recruitment aggregation websites such as </li></ul>Stallion website re-design<br />
  23. 23. Page Design<br />What we did<br /><ul><li>Added a concise service description
  24. 24. Installed a contact form on every page
  25. 25. Added Social Media icons & integration
  26. 26. Embedded Images slide show (updated via Flickr)
  27. 27. Inserted Sub navigation on each page, to make it easy for the visitor to navigate within the website.</li></ul>Stallion website re-design<br />
  28. 28. Navigation<br />BEFORE<br />AFTER<br />Stallion website re-design<br />
  29. 29. Words & placement<br />What we did:<br /><ul><li>Changed the page title from Compliance to Certifications,
  30. 30. Placed the page under the right section (About Us) rather than a navigation menu item.</li></ul>Stallion website re-design<br />