Ziffity is an acclaimed E-Commerce and Cloud Agency that serves B2B, B2C, and D2C brands. With a niche experience spanning 7 years. Ziffity is a Silver Solution partner of Adobe Commerce (Formerly Magento), involved in design, implementation, re-platforming, upgrade, and support services for E-Commerce sites.

1. How we helped a e-
commerce
development
company improve
organic traffic and
inbound leads with
Technical SEO

2. Ziffity is an acclaimed E-Commerce and Cloud
Agency that serves B2B, B2C, and D2C brands.
With a niche experience spanning 7 years. Ziffity is
a Silver Solution partner of Adobe Commerce
(Formerly Magento), involved in design,
implementation, re-platforming, upgrade, and
support services for E-Commerce sites.
Despite being a popular Service Provider for a
global clientele, they faced issues in attracting
organic traffic & quality leads. Pixel Studios has
helped them spruce up and establish a thriving
digital presence that has opened up their lead
flow.
Rank for relevant keywords
Increase organic traffic by 15% month-on-
month.
Improve user experience on website
Increase the backlinks based on domain
authority
Upgrade website to match Google algorithm
updates
When we began the project, we identified the Key
Goals as below.
introduction Project Goals

3. We broke down the challenges as below to work out solutions specific to each challenge.
Less organic traffic from primary target locations, US and UK
High competition on potential keywords
Slow loading webpages and poor On-Page SEO score
Flawed website flow leading to higher site abandonment
Challenges:
Solutions:
We have identified & listed our goals & challenges. What follows next is to get
into action with implementing right solutions on each aspect.
Improved Page loading speed
Using the Core Web vitals report, the problem factors were identified. Each issue
was analysed to identify problem areas & resolved in an orderly fashion.

4. The web pages did not follow a proper structure and so we suggested changes to the way
content and the page tags were organized. Right from the top banner, to multiple CTA’s, we
worked on a proposed wireframe for each page. Our recommendations were taken and
implemented.
We also provided content related inputs to improve the website’s keyword density and improved
the page navigation to get more conversions.
Improved Page Navigation
Improved On-Page SEO
We performed detailed competitor analysis and keyword research. Each service
was highlighted with different keyword sets. Technical SEO was implemented in
all pages. We also included FAQ and rating snippets to get more visibility for the
web pages. The blogs were also re-worked from an SEO standpoint and had
separate keyword focus to make sure the blogs did not cannibalize the service
page keywords.

5. Increased Backlinks
We identified key directories in the US and UK market and created profiles for Ziffity. With regular updates
to these directories, we were able to get good referral traffic in both these regions. We also focussed on
content distribution and improving back links with an intent to improve the Domain Authority. To improve
regional traffic, extensive backlinks were built over a short period. Several strategies and campaigns were
implemented to outreach Blog posts through various mediums. The Domain authority score was further
improved by removing toxic links on a regular basis.
Business Profile Optimisation
Google My Business and Bing Places profiles were optimised. We created
profiles for local offices in the USA and UK and updated them on a regular
basis with the blogs and events. This is aimed at building brand reputation by
establishing thorough communication channels.

6. Conclusion
Ziffity now ranks at the 0th position for two keywords. Six keywords now in the top
5 results. The bounce rate reduced by 25% while the average site duration
increased by 30%. A steady stream of organic traffic and enquiries has been
achieved, much to the satisfaction of the client.
Pixel Studios has helped the client meet their Digital marketing goals well within the
set timeframe. Our niche team of experts have real-time market experience in
following and creating trends, we offer reliable digital marketing and web
development services. Hit us with your problems and we’ll get back with the
solutions.