Introduction To Personal Marketing

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Introduction To Personal Marketing

  1. 1. “What am I, a product?”<br />Introduction to personal Marketing<br />
  2. 2. Your personal brand is WHO YOUARE<br />
  3. 3. Personal Marketing is how you<br />communicate<br />who you are!<br />
  4. 4. And what other people say about you, when you’re not around....<br />
  5. 5. Let’s talk about value...<br />A product is worthless until<br />It adds value.<br />People knowabout it<br />People are willing to paytohave it!<br />
  6. 6. What is yourUnique Value Proposition?<br />
  7. 7. How do you?<br /> Add value?<br /> Let people know about it?<br />Make people pay for your services?<br />
  8. 8. 1st Step<br />Know thyself : <br />Define who you are<br />
  9. 9. 2nd Step<br />Describe thyself : <br />what do you want to be known for.<br />
  10. 10. 3rd Step<br />Present thyself<br />Are you sending out the right message?<br />Plumber<br />
  11. 11. Plumber<br />
  12. 12. 4th Step<br />Define your market<br />
  13. 13. 5th Step<br />Be out there<br />
  14. 14. Become visible & Promote your expertise:<br />Network – Go, <br />meet people and tell ’em what you do.<br />
  15. 15. Become visible & Promote your expertise:<br />Present & teach/coach<br />
  16. 16. Become visible & Promote your expertise:<br />Look for exposure<br />opportunities<br />
  17. 17. Become visible & Promote your expertise:<br />Gain Online Presence<br />Google + Visibility <br />= GOOGLEABILITY<br />Social Networking<br />
  18. 18. 6th Step <br />Keep <br />Practicing.<br />One day, <br />You’ll be famous!<br />
  19. 19. Need a hand?<br />Raz Chorev                         <br />  Digital Marketing <br />  <br />T:   1300 88 78 35 (Aust. only)E:    raz@razchorev.com  Blog:  www.razchorev.com<br />Twitterwww.twitter.com/razchorev<br /> Google Me... You’ll find more....<br />

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