Free Publicity: How To Get Media Coverage For Your Business - Ramon shares his tips in how to get the media to cover you and your company.

1. How To Get Media Attention
For Your Business
FREE Publicity!

2. Infusionsoft, Small Business
Evangelist
Smart Hustle Magazine,
Publisher
Author, “Facebook Guide to
Small Business Marketing”
(Amazon.com best seller),
Event producer, speaker,
journalist, piano player, FBI
Citizens Academy graduate and
more
@RamonRay
ramon@smarthustle.com

4. 4
@ramonray@ramonray

5. Ramon is not a professional
“media guy.” He’s a “regular
guy” who’s had media success.

8. Current Marketing Options
• Advertising
• Word of Mouth
• Social Media
• Networking

9. Benefits of Media Exposure
• Credibility
• Thought Leader
• Brand Exposure

10. BEST PRACTICES FOR
MEDIA EXPOSURE

11. Follow Your
Customers
What media are they
reading, watching,
listening to?

12. Know the Media (Print, Online, TV)
Deadlines, editors, stories
they like, special sections, etc.

13. Know the decision maker
(editor/producer)
Editors/producers assign stories to
staff journalists and freelancers

14. Know the Journalist
Journalists write the stories and are
looking for sources, quotes, insight,
etc. They have feelings too.

15. Timing
Your priority is
not their priority;
respect deadlines

16. CREATE YOUR OWN “SHOW”
Audio (Podcast), Video (Youtube)

17. UNDERSTAND
THE NEWS EQUATION

19. YOUR OPP!

20. What Makes Good News?
• Statistics and Trends
• Commentary on news of
the day
• Charity Work
• New Services & Products
• Your Customers

21. Be Attractive To Journalists
• Appear Knowledgeable
• Be Knowledgeable
• Be exciting and
passionate (it’s
contagious)

22. How to APPEAR Knowledgeable?
Plenty of Online Content (thought
leadership), Events and other
Media Coverage

23. PERSONAL WEB SITE
Aka RamonRay.com

24. AWESOME PICS AND IMAGES
Headshot by Jason Gardner –
jasongardner.net

25. WANT TO BE INVITED AGAIN?
ACE THE INTERVIEW.

26. The Interview
• Speak clearly
• No jargon
• Be for real
• Be informative but brief.
• SOUND BITES
• Use numbers / data
• Give stories & examples
• Be prepared

27. SHOULD YOU HIRE A PUBLICIST?

28. Should you hire a publicist?
• Do you have a good
story?
• Do you have
something to say?
• Have you attempted
your own press?
• Why do you want to
hire a publicist?
• What is their
experience and track
record?

29. How To Begin?

30. Text the word “Ramon” to
the number 96000 for a
copy of today’s
presentation

31. How To Begin?
1. Be well spoken
2. Look for story angles in everything related to
your business
3. Develop relationships with journalists
4. Make the offer to contribute to their stories
5. Develop your own “media” (blog, video, etc)
6. Establish great online presence

32. http://babygotbooked.com/
Geeta Nadkarni

33. How To Get Media Attention
For Your Business
FREE Publicity!