Hertz Goes Wireless Group Presentation 8 May 2010 Final

ECU MBA 5714 CASE STUDY : HERTZ GOES WIRELESS Group 1: Shakeela Mary, Ng Wun Shi , Ralph YEW Date: 8 th May 2010 MBA ECU 5714

Table of Contents The Problem The IT Solution The Wireless Model The Advantage of going Wireless The Results Conclusion MBA ECU 5714

The Problems : Intense Competition ,[object Object],[object Object],Fierce Competition MBA ECU 5714 Competitors: Avis & Enterprise

The IT Solution MBA ECU 5714 Improving work productivity and efficiency thru wireless & Web based marketing tool. And web based reservation Hertz # 1 Club faster services via online booking & online check in. Vehicle tracking for security & safety purposes GPS system in vehicles for map & voice automated directions Wireless handheld devices for communication & on spot invoicing Result : Customer Satisfaction & Loyalty Online web reservation thru National wireless network systems Wi Fi services at all Hertz centres

-Enhance Customer Service Experience. The satisfaction of customers are mainly due to the IT systems used and placed in their cars for the benefit of the customers. - Convenient and hassle free reservation, check in and checkout services. Saves customer’s time. Enhance the customer loyalty and customer satisfaction. -Hertz’s innovative in its offerings esp. Hertz’s NeverLost System - GPS services enable customer to tour routes that are never been before. More easy to drive and never get lost. Better discounts and promotional based on the new IT systems and GPS services The Advantages of Going Wireless For Hertz’s Customers MBA ECU 5714

The Result and the New Value Proposition For Hertz -Revenue and Bottom Line of Hertz Improve with client choosing Hertz as their choice of car rental services. An increase customer loyalty thru the Hertz # 1 Club membership. -All Hertz staffs we trained to embrace this IT systems in their work place to enhance their work productivity and to provide better customer services. - Enrichment of Employees Work Productivity -Improved in Hertz Revenue. Enabled the Hertz’s Continuous Growth and Leadership position. A more cost saving, sustainable and competitive organization MBA ECU 5714

Sample of Hertz promotions & sales on their web site MBA ECU 5714

Sample of promoting in their web site the Hertz #1 club membership and privileges MBA ECU 5714

Sample of online marketing and booking MBA ECU 5714

Conclusion ,[object Object],MBA ECU 5714 With new IT application applied to its new business model it has enabled Hertz to maintain its competitive advantage and ensure it remain a key player in the car rental industry Companies need to continuously manage and revise strategy to proactively take advantage of the evolving technological environment to their markets and businesses. Hertz, for instance, has continually leveraged wireless and satellite technologies to create new operational capabilities and customer solutions that deliver value to the customer and differentiate it in a market susceptible to commoditization.

Hertz Goes Wireless Group Presentation 8 May 2010 Final

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Hertz Goes Wireless Group Presentation 8 May 2010 Final

Similar to Hertz Goes Wireless Group Presentation 8 May 2010 Final (20)

More from Voice Malaysia

More from Voice Malaysia (20)

Recently uploaded

Recently uploaded (20)

Hertz Goes Wireless Group Presentation 8 May 2010 Final