See how autonomous vehicles could change more than just our driving habits. How close are we to the day when you can ask your car to "Pick up my laundry," and how might that impact customer behavior? For more about SAP Hybris, please visit us at: https://hybris.com/en/products/commerce

1. Thomas Bergmann, SAP Hybris
Global Industry Principal Automotive
Transform Commerce
with Autonomous Vehicles

2. INTERNAL

3. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Technology
The 5 Autonomous Vehicle Aspects
Permission
Usability
Acceptance
Monetization

4. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Level 0 – warnings
Level 1 – hands on
Level 2 – hands off
Level of Driving Automation
Level 3 - eyes off
Level 4 – mind off
Level 5 – optional

5. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Actual Status
Level 0 Level 1 Level 2 Level 3 Level 4 Level 5
Acceptance
Technical
Permission

6. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Model
FEATURE
SERVICE

7. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Revenue Generation
3rd Party Services
Automotive
Financial Services
Travel
Utilities
Retail
Grocery

8. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Customer Journey

9. Thomas Bergmann, SAP Hybris
Global Industry Principal Automotive
Transform Commerce
with Autonomous Vehicles