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Learning from an Enterprise 
Videoconferencing Rollout
1. Design for the customer 
Business 
Unit Function Leadership CEO 
Internal Teams Customers and Partners 
Cross-region Customer Use Cases 
Sales Mktg Pdt 
Mgmt IT
2. Start small but fully 
expect to scale – rapidly 
Sales and Leadership tend to be early adopters
3. Understand Potential Meetings 
Customer 
meetings 
1:1 
CEO Broadcast 
All hands 
Candidate 
interviews 
Training 
Regional planning/ 
reviews 
EXPECT: 
Content Sharing 
(video, presentation, 
web content) 
Recording of meeting 
Question for the 
security folks?
4. Build the business case 
Savings on travel 
Don’t forget the intangibles: 
Humanizing Relationships (next best alternative) 
Work together anytime, anywhere – collaboration and mobility 
Shorter timeline to get things done 
A strong sponsor
5. Know the Technology Components 
“Skype for Business” 
Network Security 
In-room systems 
Cloud services 
Devices 
+
6. Make the “Technology” Decision 1 
Buy from a service 
provider or cloud 
provider from the 
outset (if possible) 
Mobile devices will 
want access from Day 1 
“Skype for Business”
7. Make the “Technology” Decision 2 
In-room systems are still relatively 
expensive 
They also need owners, standardisation, policies, integration, 
“evangelism” 
Seamless experiences (cloud 
service/ in-room/ device) are 
crucial 
Be clear about security needs
8. Launch, Measure and Tune 
Meeting minutes 
on the network 
Growth 
Geographic 
usage 
Meeting minutes per 
unit 
Unit monthly 
utilisation rates 
Types of meetings 
Active SBUs and 
functions 
Access methods 
Helps to decide 
when to redeploy 
(in-room or 
accounts)
9. Learn to run a video meeting 
Running a video meeting requires 
skills 
(Organising, planning, testing, running and content 
sharing) 
Your “Likeability factor” matters 
http://huff.to/1xti86D 
Build a self-learning and training 
portal and a power user network
10. Evangelise 
Build a marketing plan to 
sustain usage 
Case studies help 
Share through all internal 
networks 
30% to 40% utilisation seems the norm in steady state

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Learning from an Enterprise Videoconferencing Rollout

  • 1. Learning from an Enterprise Videoconferencing Rollout
  • 2. 1. Design for the customer Business Unit Function Leadership CEO Internal Teams Customers and Partners Cross-region Customer Use Cases Sales Mktg Pdt Mgmt IT
  • 3. 2. Start small but fully expect to scale – rapidly Sales and Leadership tend to be early adopters
  • 4. 3. Understand Potential Meetings Customer meetings 1:1 CEO Broadcast All hands Candidate interviews Training Regional planning/ reviews EXPECT: Content Sharing (video, presentation, web content) Recording of meeting Question for the security folks?
  • 5. 4. Build the business case Savings on travel Don’t forget the intangibles: Humanizing Relationships (next best alternative) Work together anytime, anywhere – collaboration and mobility Shorter timeline to get things done A strong sponsor
  • 6. 5. Know the Technology Components “Skype for Business” Network Security In-room systems Cloud services Devices +
  • 7. 6. Make the “Technology” Decision 1 Buy from a service provider or cloud provider from the outset (if possible) Mobile devices will want access from Day 1 “Skype for Business”
  • 8. 7. Make the “Technology” Decision 2 In-room systems are still relatively expensive They also need owners, standardisation, policies, integration, “evangelism” Seamless experiences (cloud service/ in-room/ device) are crucial Be clear about security needs
  • 9. 8. Launch, Measure and Tune Meeting minutes on the network Growth Geographic usage Meeting minutes per unit Unit monthly utilisation rates Types of meetings Active SBUs and functions Access methods Helps to decide when to redeploy (in-room or accounts)
  • 10. 9. Learn to run a video meeting Running a video meeting requires skills (Organising, planning, testing, running and content sharing) Your “Likeability factor” matters http://huff.to/1xti86D Build a self-learning and training portal and a power user network
  • 11. 10. Evangelise Build a marketing plan to sustain usage Case studies help Share through all internal networks 30% to 40% utilisation seems the norm in steady state