Internet Marketing

1. 20 S TEPS FOR G ROWING
Y OUR BUSINESS O NLINE

2. B USINESS B ASICS
Before we get started, there are a few basics you
must have in place.
 A business that solves a problem, not just a good
idea.
 A name to call your business – make it legal.
 A powerful vision that pulls you.
 A clear mission that’s inspires others.

3. B RANDING Y OURSELF
 Branding is more than images and color
schemes, it’s who you are – authentically.
 What do people say about you behind your
back? That’s how you are branded.
 What do people say you do best? That’s your
brand.
 What have you always been proud of since
childhood? That’s your brand.

4. B RANDING Y OURSELF
First Answer these 3 important questions:
1. Everyone is seeking transformation on some level. What
transformation do you provide?
2. Who is seeking this type of transformation most?
3. Why would they come to you to have those needs met – why
you?
Now from that space of offering transformation:
1. What single sentence would sum it all up (tag line)?
2. What images come to mind for you (think logo)?
3. What colors float into your awareness?

5. Y OUR W EBSITE
We Highly Recommend a WordPress Website:
1. You can build it yourself;
2. There are thousands of themes and plug-ins;
3. Built in Blog which is what search engines look for!
4. You can manage it yourself without paying a webmaster.
Optimize Your Website:
1. Make it easy for the search engines to find your site. Don’t
use a lot of flash.
2. Use key words and tags that get noticed.
3. Constantly add rich content that everyone is looking for.

6. E MAIL D ATABASE
Sign up for an email database company like
www.ConstantContact.com to manage sending out mass
emails. About $20/mo. They will track your emails and tell
you how many opened and clicked through to your site.
Great info to have for running a marketing campaign.
Add “join our mailing list” button to your website.

7. S HOPPING C ART
If you are selling a product or service you will need a way for
people to pay you money. If you only have one or two
items/services to offer, you can use www.PayPal.com. If you
have a number of items and want a Shopping Cart, I like
www.1ShoppingCart.com.

8. S TART A B LOG
This is where you educate and show off your expertise.
Set up your blog site on www.WordPress.com unless you
have a hosted Wordpress Website that includes your
blog, and receives 80% more traffic. This is truly the way to
go.
Add a Facebook “Like” button to the bottom of all your
blogs. Search for the Like button by Dean Peters plug-in.
If you are not using a Wordpress Website, put a link on your
website to your blog, and put a link to your blog to your
website.

9. FACEBOOK
Start a Facebook Page: Remember, people do business
with people they get to know, like and trust. Facebook
is the social media platform where you get friendly and
personable.
1. Put a link on your FB info page to your website, and
your blog site if that’s a different site.
2. Put a link on your website and blogsite back to your
FB page.
3. Pay for Facebook ads to build your following.
4. Send emails to your friends to “Like” your page.

10. T WITTER
Start a Twitter Account. This is where you give great tips and
advice.
 Tweet about your blog with a link to your blog.
 Put a link for Twitter on your website.
 Start following key influential people.
 Create great content and share.
 Posts should be a link to drive them to your website.
 Posts only last 8 to10 minutes, so post every hour if you can.
 Find quotes at www.AllGreatQuotes.com

11. L INKED I N
Start a LinkedIn Account. This is your professional expert profile
 Brand yourself with your profile. Add key words in 5 different
places on your profile. Put key words in your headline.
 Post a message about your blog.
 Get involved with groups who could use your advice to build
your list.
 Build your recommendations. Ask past clients for
recommendations.
 Join groups who have high lists of people. Participate in Q&A
to build leads. Answer 5 questions a day to get tons of
business.
 80% of companies use LinkedIn to get referrals to fill jobs

12. S OCIAL M EDIA
M ANAGEMENT
 Create a schedule to manage your social media sites
(FB, LinkedIn and Twitter). Don’t allow them to just sit
there, you must be active and engage with people. Hire a
Social Media Manager if you don’t have at least a half-
hour a day for posting, and responding to
posts, participating in Q&A’s, looking for appropriate
people to follow, replying to friend requests, and keeping
your inboxes cleaned out.
 Best times of day to POST is 9:00am PST; 12:00noon PST;
and 5:00pm PST. Program routine posts to go out every
hour. Use www.Hootsuite.com to schedule your daily
posts from one site to all of your social media sites.

13. L INK E XCHANGES
This simply means, “If I put a link on my site for you, will you
put a link on your website for me.” The more links, the more
traffic to your site, the more search engines will find you.
 Send an email explaining what you are offering and ask if
they would like you to put a link to their website on your
site, and if they would put a link to your website on their
site.
 Create a “Links” page on your website and add your
referral partners.
 Promote your client’s businesses. If you help enough
people get what they want, you will get what you want.

14. A FFILIATES
 Set up an affiliate program on your shopping cart. With
www.1ShoppingCart.com it can be built in easily. If you are
using a free account you will have to upgrade.
 Create an Affiliate page on your website that explains how
to become an affiliate and what the rewards are, then a
link to the shopping cart where they sign up as an affiliate.
 Add “Become an Affiliate” button to your website.
 Send out emails to everyone you know (including any
referral partners) asking them to become an affiliate and
they will be paid for each referral who buys your
program/produces/services.

15. L ISTEN
Don’t assume you know what people
want/need, listen, they are always telling you.
 Go onto Facebook and Twitter and ask 2 questions in
your line of business: What is your biggest problem?
And What do you need to solve it?
 Get in on discussion boards relating to your industry
and listen to what is needed/lacking.
 Offer a survey, use www.SurveyMonkey.com and ask
people what they want in terms of what you are
offering (no more than 5 quick questions).

16. F REE I NTRO
Schedule a FREE event (2 weeks out) around what
you are selling so you can tell people WHAT to do
and why. Make it a teleclass or internet radio
interview. Post it on your
website, FB, Twitter, LinkedIn, send out email
blasts. You can make a list of interview questions
and have a friend interview you. Try
www.BlogTalk.com or www.TalkShoe.com.

17. PAID E VENT
 Schedule a follow-up paid event (3 weeks out)
to the free event where people pay you to
learn HOW to do it. Charge no more than $97
for the first paid event. Sign up for
www.InstantTeleseminar.com to host your
teleseminar or webinar. $47/mo.
 Up-Sell: Offer a 10-week program at $197 to
accomplish (whatever it is they are learning
how to do at the paid event).

18. P ROMOTE
 Offer 50% to all Affiliates to help you promote the events. Send the Affiliates links to your
website sales page.
 Write a blog about the upcoming event (1 week before free event), offering tips and
teasers. Welcome comments that you can respond to.
 Post links to the Blog on LinkedIn, FB and Tweet about it DAILY! Ask questions! Invite
folks to the free call. Share, get excited!
 Send out an email blast, even if you only have 10 people to send it to, and ask them to
help you spread the word by forwarding it to their friends and posting it on their FB page
for you. Send out blasts 1 week before free event, and again as a reminder the day of
the event.
 Search for appropriate online directories/calendars and post everywhere!
 After the Intro event, post comments and blog about it right away, getting people ready
for the BIG Event.
 Week before Big Event, send out reminder emails and posts. Day of the Big Event, send
out reminders again!

19. D ELIVER
PRESENT YOUR EVENT
Connection pays.
Experience makes them stay.
Record it so that you can create products from it.

20. P RODUCTS
CREATE PRODUCTS: Repurpose your presentation:
 Audio Trainings (generates passive income)
 Audio can be used as a Give-Away to builds your mailing lists
 Audios can be used to up-sell your next program
 Audios can be turned into a 25 page E-Books
 E-Books can be put on Kindle and Nook and sold for $1 to
generate leads
 E-Books with audios can be sold as a home study program.
(can charge more)
 Create and offer a free 30 day email course to build your list.

21. E VALUATE
EVALUATE / COURSE CORRECT: (turnout, presentation and
results)
 After the Big Event, ask for feedback from attendees.
 Find out why, from those who did not attend (those who
you felt would have truly benefited from being there).
 Check your email database tracking to see how many
really opened your emails, and how many clicked through
to your website for more information. If this number is
low, then you have to reevaluate your content and make
sure your copy is compelling.

22. R INSE & R EPEAT
GO FOR IT AGAIN: Once you’ve done your big event:
 If you got a great turnout, increase your price and
repeat steps 12 and 13.
 If you did not get a good turnout, rewrite your copy
or hire a copywriter to make what you have to offer
more appealing. Change the title so people will pay
attention, keep it at the same price, and offer
another free intro. Repeat steps 11, 12 and 13.

23. PASSIVE I NCOME
SELL YOUR PRODUDCTS
Become the Expert & Create more products
Speak for Free & Sell Products
License Your Programs for Others to
Sell Your Products.

24. D RIVE
T RAFFIC
GET TRAFFIC TO YOUR WEBSITE
 1. Comment on like minded blogs and have your website URL attached.
 2. Contribute to forums or Facebook groups
 3. Save your page to bookmarking services (Delicious, Stumbleupon)
 4. Create a profile and find related groups that connect with your niche
on Facebook.com
 5. Use Twitter and LinkedIn to build your list
 6. Upload photos to Flickr.com- put your website on them.
 7. Contribute your blog posts to EzineArticles
Just a side note, when you use EzineArticles.com it will make you a better
writer. Take the time to go through some of the steps to writing a great
article. This will help you tremendously.

25. M ARKETING M ADE E ASY FOR
E VERYDAY P EOPLE

26. SPARX 90-D AY
B USINESS D EVELOPMENT & M ARKETING
C OACHING & T RAINING M ODULES
1. PERSONAL & BUSINESS ASSESSMENTS FREE
2. BRANDING YOU: The Soul of Your Business (90-Min Workshop) $375
3. BRANDING YOUR BUSINESS: The Secret to Success (90-Min) $375
4. PACKAGING YOUR SERVICES (12-Hr Training) $1,495
5. PROMOTIONAL AVENUES (90-Min Workshop) $375
6. MARKETING STRATEGIES (90-Min Workshop) $375
7. SUCCESS COACHING (60 days of ongoing support) $255
Pick and choose your program modules. Total Program Cost $3,250. Receive an automatic
20% discount when you sign up for the full program, that’s a savings of $650. You pay just
$2,600. Plus take advantage of our convenient payment plans. Make two payments of $1,300
or 3 payments of $867.
Send an email to coachwandamarie@yahoo.com to schedule your free assessment

27. F REE B USINESS A SSESSMENT
 Exploring who you are as an entrepreneur and what you are
really passionate about
 Addressing outdated belief systems that threaten or could
sabotage success
 Assessing your business idea for profitability
 Understanding your industry (background and future trends,
surveys)
 Business Plans & Start-Up Budget
 Friends to have: Mentor, Lawyer, Accountant, Computer
Consultant

28. B RANDING W ORKSHOPS
BRANDING YOU: The Soul of BRANDING YOUR BUSINESS: The
Your Business (90-Min $375) Secret to Success (90-Min $375)
 Clarifying your vision (what do  Clarifying and talking about what
you see) you do (distinguishing features and
benefits)
 Defining your market niche
(who wants/needs it)  Finding your unique value
proposition (what makes you
 Creating Your Mission different)
Statement (how you will make
it happen)  Pricing your services (creating
package deals)

29. PACKAGING
PACKAGING YOUR SERVICES (12-Hr Training) $1,495
 Learn to design, build and manage your WEBSITE.
Includes a year of free hosting and tech support.
 SOCIAL MEDIA profiles setup and management tools
 Layout and design of your business card and a
brochure or flyer
NOTE: “Done For You” Packages are also available

30. P ROMOTIONS
PROMOTIONAL AVENUES (90-Min Workshop) $375
 Social media (posting, blogging, participating in
groups)
 Speaking (live/teleconferences/webinars)
 Partnerships, sponsorships, affiliates
 Networking events

31. M ARKETING
MARKETING STRATEGIES (90-Min Workshop) $375
 Filling the pipeline: lead generation and list building
 Relationship marketing and follow-up systems
 Closing the sale and delivering the goods

32. S UPPORT
SUCCESS COACHING (60 days of ongoing support) $255
Weekly Group Coaching Calls and unlimited email support
Get Started Today!
Pick and choose your program modules, then send an email to
coachwandamarie@yahoo.com
to schedule your free assessment.
All sessions via teleclass or webinar.

33. SPARX 90-D AY
B USINESS D EVELOPMENT & M ARKETING
C OACHING & T RAINING M ODULES
1. PERSONAL & BUSINESS ASSESSMENTS FREE
2. BRANDING YOU: The Soul of Your Business (90-Min Workshop) $375
3. BRANDING YOUR BUSINESS: The Secret to Success (90-Min) $375
4. PACKAGING YOUR SERVICES (12-Hr Training) $1,495
5. PROMOTIONAL AVENUES (90-Min Workshop) $375
6. MARKETING STRATEGIES (90-Min Workshop) $375
7. SUCCESS COACHING (60 days of ongoing support) $255
Pick and choose your program modules. Total Program Cost $3,250. Receive an automatic
20% discount when you sign up for the full program, that’s a savings of $650. You pay just
$2,600. Plus take advantage of our convenient payment plans. Make two payments of $1,300
or 3 payments of $867.
Send an email to coachwandamarie@yahoo.com to schedule your free assessment

34. 20 S TEPS FOR G ROWING
Y OUR BUSINESS
Contact us to schedule your Free Business Assessment
C OAC H WAND A M A R I E @ YA HOO . C O M
Marketing Made Easy for Boomers & Beyond