Material de apoyo de la conferencia magistral sobre Estadisticas y estado del arte del comercio electronico y los negocios por internet en Latinoamerica y el mundo 2019 dictada por Marcos Pueyrredon Global VP Hispanic Markets de VTEX & Presidente del eCommerce Institute durrante el eG20 Global Digital Commerce Organization Forum +detalles en http://ecommerce.institute/ecommerce-institute-anuncia-el-lanzamiento-del-eg20/

2. E-COMMERCE
LATIN AMERICA AND
AND WORLD

3. 3http://www.ecommerce.institute
GROWTH OF E-COMMERCE WORLDWIDE
1,8
2,3
2,8
3,5
4,1
4,9
1,0
1,4
1,8
2,3
2,9
3,6
8,6%
10,2%
11,9%
13,7%
15,5%
17,5%
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
14,0%
16,0%
18,0%
20,0%
0,0
1,0
2,0
3,0
4,0
5,0
6,0
2016 2017 2018 2019 2020 2021
Retail eCommerce
($USD Trillions)
Mobile Retail eCommerce
($USD Trillions)
% eCommerce Share of
Total Retail Sales
By 2021, it is forecast that electronic commerce will represent 17.5%
of the Total Retail Sales in the world.
* Fuente: eMarketer. Worldwide Retail and eCommerce Sales Forecast 2016.- 2021
73% móvil55% móvil

4. 4http://www.ecommerce.institute
2018 VALUE OF ELECTRONIC COMMERCE
IN THE INTERNATIONAL CONTEXT
* Fuente: eMarketer. Worldwide Retail and eCommerce Sales Forecast 2016.- 2021
2.8 TrilIion Mundial
1.5 Trillion CH
123.6 Billion UK
521.5Billion US
19.3 Billion BR
7.8 Billion MX
Ventas Retail eCommerce
($USD)
2%
3%
10%
21%
29%
12%
% Share eCommerce
Del Total Ventas Retail

5. 5http://www.ecommerce.institute
$1.952
$1.639
$634 $634
$134 $123
US Reino
Unido
China Nivel
Mundial
México Brasil
2018 INTERNET USER'S PURCHASING CAPACITY
* Fuente: WorllBank Global Financial Inclusion Data. Enero 2019
Penetración
Tarjeta de Crédito
Ticket Promedio
Comercio Electrónico
De Bienes de Consumo
($USD)
66% 65%
21% 18%
10%
27%
US Reino
Unido
China Nivel
Mundial
México Brasil

6. 6http://www.ecommerce.institute
2018 INTERNET PENETRATION WORLDWIDE
In 2018, 61.1% of Mexicans have an Internet connection representing
73.3 million Internet users surpassing the world average.
* Fuente: eMarketer. Worldwide Consumer Technology. Internet Users Forecast 2018.- 2021
48.1% 85.3% 83.5% 58.8% 64.8% 61.1%
Mundial US UK CH BR MX

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PENETRATION SMARTPHONES VS
ELECTRONIC COMMERCE
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

8. 8http://www.ecommerce.institute
2018 PENETRATION OF SOCIAL NETWORKS
WORLDWIDE
*Fuente: eMarketer. Worldwide Consumer Technology. Social Network Users Forecast 2018.- 2021
** Fuente: We are Social & Hootsuite. Global Internet Use Report 2019
Penetración
Redes Sociales en Internautas*
94.2%
68%
81.1%
80.2%
71%
75.9%
Mundial
1
Brasil 03:34
2
México 03:12
3
Nivel Mundial 02:16
4
Estados Unidos 02:04
5
China 01:57
6
Reino Unido 01:51
Tiempo diario dedicado a
Redes Sociales**

9. http://www.ecommerce.institute 9
PENETRATION SMARTPHONES VS
ELECTRONIC COMMERCE
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

10. E-COMMERCE
IN LATIN AMERICA

11. http://www.ecommerce.institute 11
ECOMMERCE IN LATIN AMERICA I
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

12. http://www.ecommerce.institute 12
ECOMMERCE IN LATIN AMERICA II
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

13. http://www.ecommerce.institute 13
THE BUSTER OF ECOMMERCE IN LATIN AMERICA
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

14. http://www.ecommerce.institute 14
THE BUSTER OF ECOMMERCE IN LATIN AMERICA
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

15. http://www.ecommerce.institute 15
THE BUSTER OF ECOMMERCE IN LATIN AMERICA
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

16. http://www.ecommerce.institute 16
THE BUSTER OF ECOMMERCE IN LATIN AMERICA
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

17. http://www.ecommerce.institute 17
SOURCES AND EXAMPLES OF INITIATIVES
http://ecommerce.institute/ereview/ http://ecommerce.institute/etop-100-del-digital-commerce/