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Digital 2019 Southeast Asia Ecommerce Spotlight (September 2019) v01

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All the data, trends, estimates, and forecasts you need to understand the state of ecommerce across Southeast Asia in 2019. Read our in-depth analysis and get additional context at https://datareportal.com/ecommerce-in-southeast-asia-2019

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Digital 2019 Southeast Asia Ecommerce Spotlight (September 2019) v01

  1. 1. DIGITAL2019SPOTLIGHT ECOMMERCE IN SOUTHEAST ASIA A COMPENDIUM OF ESSENTIAL DATA, TRENDS, ESTIMATES, AND FORECASTS
  2. 2. 3 CONTENTS OF THIS REPORT 1. GLOBAL ECOMMERCE OVERVIEW PAGE 006 2. ECOMMERCE IN SOUTHEAST ASIA PAGE 034 3. COUNTRY OVERVIEWS PAGE 052  INDONESIA PAGE 053  MALAYSIA PAGE 062  THE PHILIPPINES PAGE 071  SINGAPORE PAGE 080  THAILAND PAGE 089  VIETNAM PAGE 097 4. FURTHER INFORMATION PAGE 105
  3. 3. IMPORTANT NOTES This report contains data, estimates, and forecasts from various sources, with the aim of presenting different perspectives on the current and future states of ecommerce. This may result in different charts in this report presenting different values for what may appear to be the same datapoint. These differences are intentional, and do not represent errors. Please also note that some of our data providers have made changes to their core data and to their reporting methodologies, so some figures in this report – particularly those relating to internet users and social media users – will not be comparable to figures we published in previous reports in our Global Digital series. !
  4. 4. https://datareportal.com/ecommerce-in-southeast-asia-2019 CLICK HERE TO READ OUR FULL SET OF REPORTS ON ECOMMERCE IN SOUTHEAST ASIA, COMPLETE WITH ADDITIONAL DATA POINTS, TRENDS, PREDICTIONS, AND FORECASTS, AS WELL AS IN-DEPTH ANALYSIS OF WHAT ALL THESE NUMBERS MEAN FOR THE FUTURE
  5. 5. 6 GLOBAL CONTEXT
  6. 6. 7 2019 JUL SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GSMA INTELLIGENCE; ITU; GLOBALWEBINDEX; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; SOCIAL MEDIA PLATFORMS’ SELF-SERVE ADVERTISING TOOLS, PRESS RELEASES, AND INVESTOR EARNINGS ANNOUNCEMENTS; CNNIC; TRAI; APJII (ALL LATEST AVAILABLE DATA IN JULY 2019). IMPORTANT ADVISORY: CHANGES TO SOURCES AND METHODOLOGIES MEAN INTERNET USER NUMBERS FEATURED ON THIS SLIDE ARE NOT COMPARABLE TO THOSE PUBLISHED IN PREVIOUS REPORTS. THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND GLOBAL MOBILE, INTERNET, AND SOCIAL MEDIA USE DIGITAL AROUND THE WORLD IN JULY 2019 CHANGES TO DATA SOURCES AND REPORTING METHODOLOGIES MEAN THAT FIGURES ON THIS SLIDE MAY NOT BE DIRECTLY COMPARABLE TO FIGURES IN OUR PREVIOUS REPORTS PENETRATION:PENETRATION:PENETRATION:PENETRATION:URBANISATION: MOBILE SOCIAL MEDIA USERS ACTIVE SOCIAL MEDIA USERS INTERNET USERS UNIQUE MOBILE USERS TOTAL POPULATION 7.713 5.117 4.333 3.534 3.463 BILLION BILLION BILLION BILLION BILLION 55% 66% 56% 46% 45% ! 7
  7. 7. 8 2019 JUL SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GSMA INTELLIGENCE; ITU; GLOBALWEBINDEX; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; SOCIAL MEDIA PLATFORMS’ SELF-SERVE ADVERTISING TOOLS, PRESS RELEASES, AND INVESTOR EARNINGS ANNOUNCEMENTS; CNNIC; TRAI; APJII (ALL LATEST AVAILABLE DATA IN JULY 2019). IMPORTANT ADVISORY: CHANGES TO DATA SOURCES AND METHODOLOGIES MEAN NUMBERS FEATURED ON THIS SLIDE WILL NOT CORRELATE TO NUMBERS PUBLISHED IN OUR PREVIOUS REPORTS. THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH CHANGES TO DATA SOURCES AND REPORTING METHODOLOGIES MEAN THAT FIGURES ON THIS SLIDE MAY NOT BE DIRECTLY COMPARABLE TO FIGURES IN OUR PREVIOUS REPORTS JUL 2018 – JUL 2019JUL 2018 – JUL 2019JUL 2018 – JUL 2019JUL 2018 – JUL 2019JUL 2018 – JUL 2019 MOBILE SOCIAL MEDIA USERS ACTIVE SOCIAL MEDIA USERS INTERNET USERS UNIQUE MOBILE USERS TOTAL POPULATION +1.0% +2.5% +8.2% +7.8% +7.8% +74 MILLION +124 MILLION +328 MILLION +255 MILLION +250 MILLION ! 8
  8. 8. 9 2019 SEP SOURCE: GLOBALWEBINDEX (Q2 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. NOTE: FIGURES FOR PURCHASES MADE ON COMPUTERS AND MOBILE DEVICES MAY SUM TO MORE THAN THE FIGURE FOR PURCHASES MADE ON ANY DEVICE, AND / OR TO MORE THAN 100%, BECAUSE SOME INDIVIDUALS MAY HAVE MADE MULTIPLE PURCHASES USING DIFFERENT DEVICES. PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED] WORLDWIDE E-COMMERCE ACTIVITIES MADE AN ONLINE PURCHASE VIA A MOBILE PHONE MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER PURCHASED A PRODUCT OR SERVICE ONLINE (ANY DEVICE) VISITED AN ONLINE RETAIL STORE OR SITE (ANY DEVICE) SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY 82% 90% 75% 38% 52% global web index global web index
  9. 9. 10 2019 MAY SOURCE: EMARKETER, “GLOBAL ECOMMERCE 2019” (ARTICLE ON THE EMARKETER WEBSITE, MAY 2019). NOTES: EXCLUDES TRAVEL AND EVENT TICKETS, PAYMENTS SUCH AS BILL PAY, TAXES OR MONEY TRANSFERS, FOOD SERVICES AND DRINKING PLACE SALES, GAMBLING AND OTHER VICE GOOD SALES. $23.0T $24.0T $25.0T $26.1T $27.2T $28.5T $29.8T 2017 2018 2019 2020 2021 2022 2023 +4.3% +4.5% +4.1% +4.5% +4.5% +4.5% EMARKETER’S PROJECTIONS OF TOTAL WORLDWIDE RETAIL SALES VALUE (ONLINE AND OFFLINE SPEND COMBINED), IN US$ TRILLIONS WORLDWIDE RETAIL SALES VALUE (OFFLINE & ONLINE)
  10. 10. 11 2019 MAY SOURCE: EMARKETER, “GLOBAL ECOMMERCE 2019” (ARTICLE ON THE EMARKETER WEBSITE, MAY 2019). NOTES: INCLUDES PRODUCTS OR SERVICES ORDERED USING THE INTERNET VIA ANY DEVICE, REGARDLESS OF THE METHOD OF PAYMENT OR FULFILLMENT. EXCLUDES TRAVEL AND EVENT TICKETS, PAYMENTS SUCH AS BILL PAY, TAXES OR MONEY TRANSFERS, FOOD SERVICES AND DRINKING PLACE SALES, GAMBLING AND OTHER VICE GOOD SALES. $2.4T $2.9T $3.5T $4.2T $4.9T $5.7T $6.5T 2017 2018 2019 2020 2021 2022 2023 +23% +21% +19% +17% +16% +15% EMARKETER’S PROJECTIONS OF WORLDWIDE RETAIL E-COMMERCE SALES VALUE, IN US$ TRILLIONS WORLDWIDE RETAIL E-COMMERCE SALES VALUE
  11. 11. 12 2019 MAY SOURCE: EMARKETER, “GLOBAL ECOMMERCE 2019” (ARTICLE ON THE EMARKETER WEBSITE, MAY 2019). NOTES: INCLUDES PRODUCTS OR SERVICES ORDERED USING THE INTERNET VIA ANY DEVICE, REGARDLESS OF THE METHOD OF PAYMENT OR FULFILLMENT. EXCLUDES TRAVEL AND EVENT TICKETS, PAYMENTS SUCH AS BILL PAY, TAXES OR MONEY TRANSFERS, FOOD SERVICES AND DRINKING PLACE SALES, GAMBLING AND OTHER VICE GOOD SALES. 2017 2018 2019 2020 2021 2022 2023 +17% +16% +14% +12% +10% +10% 10.4% 12.2% 14.1% 16.1% 18.1% 20.0% 22.0% BASED ON EMARKETER’S PROJECTIONS OF WORLDWIDE RETAIL AND E-COMMERCE SALES VALUE E-COMMERCE SPEND AS A SHARE OF TOTAL RETAIL SPEND
  12. 12. 196 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. THE TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES AROUND THE WORLD, IN U.S. DOLLARS GLOBAL E-COMMERCE SPEND BY CATEGORY FURNITURE & APPLIANCES VIDEO GAMES TOYS, DIY & HOBBIES FOOD & PERSONAL CARE DIGITAL MUSIC ELECTRONICS & PHYSICAL MEDIA TRAVEL (INCLUDING ACCOMMODATION) FASHION & BEAUTY $386.2 $750.7 $12.05 $70.56 BILLION BILLION BILLION BILLION $524.9 $392.6 $209.5 $272.5 BILLION BILLION BILLION BILLION 13
  13. 13. 194 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: VALUES REPRESENT SPENDS ON CONSUMER GOODS ONLY, AND DO NOT INCLUDE SPEND ON CATEGORIES SUCH AS TRAVEL, ACCOMMODATION, OR DIGITAL CONTENT SUCH AS MUSIC DOWNLOADS OR STREAMING SERVICES. $1,952 $1,639 $1,533 $1,493 $1,383 $1,260 $1,258 $1,109 $1,101 $1,077 $1,044 $1,043 $1,037 $1,010 $909 $825 $798 $634 $634 $602 $459 $407 $339 $294 $215 $159 $152 $134 $123 $118 $100 $90 $89 $61 $46 $18 U.S.A. U.K. SOUTHKOREA CANADA DENMARK AUSTRIA SWEDEN SWITZERLAND GERMANY IRELAND NETHERLANDS AUSTRALIA SINGAPORE FRANCE JAPAN BELGIUM HONGKONG CHINA WORLDWIDE SPAIN PORTUGAL ITALY POLAND SAUDIARABIA RUSSIA MALAYSIA TURKEY MEXICO BRAZIL ARGENTINA THAILAND SOUTHAFRICA INDONESIA INDIA VIETNAM PHILIPPINES AVERAGE AMOUNT SPENT ON E-COMMERCE PURCHASES OF CONSUMER GOODS BY EACH E-COMMERCE USER IN 2018, IN U.S. DOLLARS E-COMMERCE ARPU: CONSUMER GOODS 14
  14. 14. 199 2019 JAN SOURCES: BASED ON DATA IN WORLDPAY GLOBAL PAYMENTS REPORT (NOVEMBER 2018). NOTE: FIGURES REPRESENT ANNUAL E-COMMERCE SPEND PER PERSON, AS A PERCENTAGE OF COMBINED ANNUAL E-COMMERCE AND POINT-OF-SALE SPEND PER PERSON, AS REPORTED BY WORLDPAY IN PARTNERSHIP WITH MCKINSEY AND GLOBALDATA. FOR FULL DETAILS ON ASSOCIATED METHODOLOGIES, PLEASE SEE WORLDPAY’S GLOBAL PAYMENTS REPORT (NOVEMBER 2018). 14% 13% 12% 12% 9% 9% 9% 8% 8% 7% 7% 7% 7% 7% 7% 6% 6% 6% 5% 5% 5% 4% 4% 4% 4% 4% 4% 3% 3% 3% 2% 1% 1% 1% DENMARK U.K. THAILAND NETHERLANDS FRANCE U.S.A. HONGKONG TAIWAN GERMANY JAPAN SWEDEN BELGIUM CHINA CANADA COLOMBIA NEWZEALAND SOUTHKOREA SPAIN TURKEY POLAND AUSTRALIA VIETNAM ARGENTINA SINGAPORE INDIA ITALY MEXICO INDONESIA BRAZIL U.A.E. MALAYSIA PHILIPPINES SOUTHAFRICA NIGERIA ANNUAL PER-CAPITA SPEND ON E-COMMERCE PURCHASES, AS A PERCENTAGE OF COMBINED PER-CAPITA SPEND ACROSS E-COMMERCE AND P.O.S. E-COMMERCE SPEND vs. TOTAL RETAIL SPEND 15
  15. 15. 195 2019 JAN SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019); WORLD BANK AND IMF (ACCESSED JANUARY 2019). NOTES: ARPU VALUES REPRESENT SPENDS ON CONSUMER GOODS ONLY, AND DO NOT INCLUDE SPEND ON CATEGORIES SUCH AS TRAVEL, ACCOMMODATION, OR DIGITAL CONTENT SUCH AS MUSIC DOWNLOADS OR STREAMING SERVICES. COMPARISONS ARE TO GDP PER CAPITA IN CURRENT UNITED STATES DOLLARS, NOT THE ‘PPP’ FIGURES USED TO REPORT GDP PER CAPITA ELSEWHERE IN THIS REPORT. 7.2% 5.2% 4.1% 3.3% 3.3% 3.2% 2.7% 2.6% 2.5% 2.5% 2.5% 2.4% 2.4% 2.3% 2.2% 2.2% 2.1% 2.0% 1.9% 1.9% 1.9% 1.8% 1.7% 1.6% 1.6% 1.5% 1.5% 1.5% 1.4% 1.4% 1.4% 1.3% 1.3% 0.8% 0.6% CHINA SOUTHKOREA U.K. CANADA U.S.A. INDIA AUSTRIA FRANCE GERMANY DENMARK POLAND JAPAN SWEDEN INDONESIA PORTUGAL NETHERLANDS SPAIN RUSSIA VIETNAM AUSTRALIA BELGIUM SINGAPORE HONGKONG MALAYSIA IRELAND THAILAND MEXICO SOUTHAFRICA TURKEY SAUDIARABIA SWITZERLAND ITALY BRAZIL ARGENTINA PHILIPPINES AVERAGE AMOUNT SPENT ON E-COMMERCE PURCHASES OF CONSUMER GOODS BY EACH E-COMMERCE USER IN 2018, vs. GDP PER CAPITA E-COMMERCE CONSUMER ARPU vs. GDP PER CAPITA 16
  16. 16. 17197 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES AROUND THE WORLD GLOBAL E-COMMERCE GROWTH BY CATEGORY FURNITURE & APPLIANCES VIDEO GAMES TOYS, DIY & HOBBIES FOOD & PERSONAL CARE DIGITAL MUSIC ELECTRONICS & PHYSICAL MEDIA TRAVEL (INCLUDING ACCOMMODATION) FASHION & BEAUTY +15% +11% +4.2% +6.3% +17% +11% +15% +15%
  17. 17. 18 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JAN 2019). 76% 74% 59% 59% 55% 55% 54% 54% 52% 52% 50% 49% 48% 48% 47% 46% 46% 46% 45% 45% 45% 44% 42% 42% 41% 41% 39% 39% 38% 37% 37% 37% 36% 35% 35% 35% 35% 34% 33% 33% 32% 31% 31% 31% 30% 29% 29% 26% 20% 19% PHILIPPINES ARGENTINA MEXICO VIETNAM SLOVENIA CROATIA BRAZIL SERBIA LATVIA BULGARIA THAILAND SLOVAKIA ESTONIA SOUTHAFRICA SWITZERLAND HONGKONG INDONESIA SINGAPORE RUSSIA MALAYSIA ITALY TURKEY PORTUGAL CZECHREP. SPAIN INDIA BELGIUM LITHUANIA SWEDEN FINLAND ROMANIA HUNGARY NETHERLANDS ISRAEL IRELAND AUSTRALIA FRANCE POLAND SAUDIARABIA DENMARK NORWAY GERMANY AUSTRIA U.K. CANADA U.S.A. WORLDWIDE JAPAN SOUTHKOREA CHINA ONLINE SPEND ON TRAVEL-RELATED PURCHASES AS A SHARE OF CONSUMERS’ TOTAL ONLINE SPEND BY COUNTRY TRAVEL’S SHARE OF TOTAL ONLINE CONSUMER SPEND
  18. 18. 19 2019 MAY SOURCE: EMARKETER, “GLOBAL ECOMMERCE 2019” (ARTICLE ON THE EMARKETER WEBSITE, MAY 2019). NOTES: INCLUDES PRODUCTS OR SERVICES ORDERED USING THE INTERNET VIA ANY DEVICE, REGARDLESS OF THE METHOD OF PAYMENT OR FULFILLMENT. EXCLUDES TRAVEL AND EVENT TICKETS, PAYMENTS SUCH AS BILL PAY, TAXES OR MONEY TRANSFERS, FOOD SERVICES AND DRINKING PLACE SALES, GAMBLING AND OTHER VICE GOOD SALES. 25.0% 21.3% 21.3% 20.7% 19.4% 14.5% 10.2% ASIA-PACIFIC LATIN AMERICA MIDDLE EAST & AFRICA WORLDWIDE AVERAGE CENTRAL & EASTERN EUROPE NORTH AMERICA WESTERN EUROPE EMARKETER’S PROJECTIONS OF THE ANNUAL CHANGE IN THE VALUE OF RETAIL E-COMMERCE SALES BY REGION IN 2019 GROWTH IN E-COMMERCE SALES VALUE IN 2019
  19. 19. 20 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JAN 2019). +25% +24% +21% +21% +20% +20% +18% +18% +18% +16% +16% +15% +15% +15% +15% +15% +14% +14% +14% +14% +14% +13% +13% +13% +13% +13% +13% +13% +12% +12% +12% +11% +11% +11% +11% +10% +10% +9.9% +9.8% +9.6% +9.5% +9.4% +8.9% +8.7% +8.7% +8.5% +8.4% +8.1% +5.8% +5.5% THAILAND MALAYSIA VIETNAM SINGAPORE INDIA INDONESIA CHINA MEXICO ROMANIA PHILIPPINES LATVIA AUSTRALIA SERBIA SLOVENIA ESTONIA HUNGARY BRAZIL ARGENTINA SLOVAKIA LITHUANIA HONGKONG RUSSIA BULGARIA SAUDIARABIA WORLDWIDE ISRAEL CROATIA SOUTHAFRICA SOUTHKOREA PORTUGAL POLAND IRELAND ITALY NETHERLANDS U.S.A. CZECHREP. FRANCE SPAIN SWITZERLAND DENMARK FINLAND BELGIUM SWEDEN NORWAY AUSTRIA CANADA GERMANY U.K. JAPAN TURKEY YEAR-ON-YEAR CHANGE IN THE TOTAL AMOUNT SPENT ONLINE BY CONSUMERS IN 2018 vs. 2017 (ALL CATEGORIES) ANNUAL GROWTH IN TOTAL ONLINE CONSUMER SPEND
  20. 20. 21 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR THE E-COMMERCE INDUSTRY (ACCESSED JAN 2019). *NOTE: FIGURES DO NOT INCLUDE SPEND ON TRAVEL OR DIGITAL MEDIA PURCHASES. +35% +31% +29% +23% +23% +23% +22% +22% +19% +17% +16% +16% +16% +15% +15% +14% +14% +13% +13% +13% +13% +13% +13% +12% +12% +12% +12% +11% +11% +11% +11% +11% +11% +10% +9.8% +9.8% +9.8% +9.6% +9.6% +9.6% 9.3% 9.1% 8.9% 8.8% 8.8% 8.8% 8.7% 8.5% 5.7% 1.4% SINGAPORE MALAYSIA VIETNAM INDONESIA INDIA THAILAND PHILIPPINES AUSTRALIA CHINA ARGENTINA ROMANIA ISRAEL SOUTHAFRICA MEXICO SAUDIARABIA WORLDWIDE SERBIA ESTONIA SPAIN U.S.A. ITALY PORTUGAL SOUTHKOREA HUNGARY RUSSIA BRAZIL IRELAND HONGKONG SLOVENIA NETHERLANDS LATVIA POLAND FRANCE BULGARIA CROATIA FINLAND SLOVAKIA DENMARK LITHUANIA SWEDEN GERMANY CANADA SWITZERLAND AUSTRIA BELGIUM CZECHREP. NORWAY U.K. JAPAN TURKEY YEAR-ON-YEAR CHANGE IN THE TOTAL AMOUNT SPENT ON ONLINE PURCHASES OF CONSUMER GOODS* IN 2018 vs. 2017 GROWTH IN ONLINE CONSUMER GOODS SPEND
  21. 21. 22 2019 MAY SOURCE: EMARKETER, “GLOBAL ECOMMERCE 2019” (ARTICLE ON THE EMARKETER WEBSITE, MAY 2019) 35% 32% 31% 27% 22% 21% 21% 21% 19% 19% 18% MEXICO INDIA PHILIPPINES CHINA MALAYSIA CANADA WORLDWIDE INDONESIA ARGENTINA RUSSIA SOUTH KOREA EMARKETER’S FORECASTS FOR ANNUAL GROWTH IN E-COMMERCE SALES ACROSS THE WORLD’S 10 FASTEST-GROWING E-COMMERCE MARKETS RETAIL E-COMMERCE SALES GROWTH IN 2019
  22. 22. 23 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR THE E-TRAVEL INDUSTRY (ACCESSED JAN 2019). +28% +21% +21% +21% +20% +19% +19% +18% +18% +17% +17% +17% +17% +16% +16% +16% +16% +16% +16% +15% +15% +13% +13% +12% +12% +11% +11% +11% +11% +10% +10% +9.9% +9.9% +9.9% +9.7% +9.7% +9.3% +9.3% +8.9% +8.5% +8.3% +7.9% +7.9% +7.7% +7.3% +7.1% +6.5% +6.3% +6.1% +6.1% THAILAND MEXICO LATVIA LITHUANIA ROMANIA HUNGARY SLOVAKIA SLOVENIA MALAYSIA INDONESIA BRAZIL CHINA INDIA ESTONIA HONGKONG VIETNAM BULGARIA RUSSIA SERBIA CROATIA PHILIPPINES ARGENTINA POLAND CZECHREP. SOUTHKOREA NETHERLANDS SWITZERLAND WORLDWIDE PORTUGAL BELGIUM FRANCE DENMARK IRELAND SOUTHAFRICA SAUDIARABIA TURKEY FINLAND ITALY NORWAY AUSTRIA ISRAEL SINGAPORE SWEDEN U.K. U.S.A. CANADA GERMANY JAPAN AUSTRALIA SPAIN YEAR-ON-YEAR CHANGE IN THE VALUE OF CONSUMERS’ ONLINE TRAVEL PURCHASES (2018 vs. 2017) ANNUAL GROWTH IN ONLINE TRAVEL SPEND
  23. 23. 24 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR THE E-COMMERCE INDUSTRY (ACCESSED JAN 2019). +30% +29% +27% +26% +26% +25% +23% +23% +23% +18% +18% +17% +17% +17% +17% +17% +16% +16% +16% +15% +14% +14% +14% +13% +13% +13% +13% +13% +12% +12% +12% +12% +12% +12% +12% +12% +12% +11% +11% +11% +11% +11% +10% +10% +10% +9.1% +9.0% +8.1% +4.4% +2.0% SINGAPORE SOUTHAFRICA INDIA AUSTRALIA MALAYSIA VIETNAM ROMANIA CHINA ISRAEL INDONESIA SERBIA SAUDIARABIA THAILAND ARGENTINA PHILIPPINES WORLDWIDE MEXICO LITHUANIA SLOVENIA PORTUGAL HONGKONG SPAIN HUNGARY BRAZIL ESTONIA ITALY SLOVAKIA CROATIA RUSSIA CZECHREP. FRANCE LATVIA FINLAND IRELAND NETHERLANDS CANADA POLAND DENMARK SWEDEN BULGARIA NORWAY U.S.A. AUSTRIA GERMANY U.K. SWITZERLAND BELGIUM SOUTHKOREA JAPAN TURKEY YEAR-ON-YEAR CHANGE IN THE VALUE OF CONSUMERS’ ONLINE FASHION PURCHASES (2018 vs. 2017) ANNUAL GROWTH IN ONLINE FASHION SPEND
  24. 24. 25 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR THE E-COMMERCE INDUSTRY (ACCESSED JAN 2019). +47% +39% +38% +30% +30% +29% +28% +26% +25% +23% +22% +21% +19% +18% +18% +18% +18% +17% +16% +16% +15% +15% +15% +15% +14% +14% +13% +13% +13% +13% +13% +12% +12% +12% +12% +12% +12% +11% +11% +11% +11% +11% +11% +10% +10% +8.8% +8.7% +8.0% +7.9% +1.9% SINGAPORE MALAYSIA VIETNAM INDONESIA THAILAND PHILIPPINES ESTONIA INDIA AUSTRALIA SERBIA ARGENTINA ISRAEL CHINA SOUTHKOREA ROMANIA SPAIN ITALY U.S.A SAUDIARABIA LATVIA WORLDWIDE BRAZIL SOUTHAFRICA SLOVENIA PORTUGAL HUNGARY NETHERLANDS DENMARK GERMANY AUSTRIA SLOVAKIA LITHUANIA HONGKONG FINLAND RUSSIA POLAND U.K. BELGIUM BULGARIA CANADA IRELAND CROATIA MEXICO SWEDEN SWITZERLAND FRANCE JAPAN NORWAY CZECHREP. TURKEY YEAR-ON-YEAR CHANGE IN THE VALUE OF CONSUMERS’ ONLINE GROCERY PURCHASES (2018 vs. 2017) ANNUAL GROWTH IN ONLINE GROCERY SPEND
  25. 25. 26 2018 NOV SOURCE: NIELSEN, “CONNECTED COMMERCE” REPORT (NOVEMBER 2018). 49% 47% 41% 39% 38% SAME-DAY REPLACEMENTS FOR PRODUCTS NOT MEETING EXPECTATIONS REFUNDS FOR PRODUCTS NOT MEETING EXPECTATIONS FRESHNESS LABELS DETAILED PRODUCT DESCRIPTIONS DAILY FRESHNESS RATING BY THE RETAILER PERCENTAGE OF GLOBAL CONSUMERS WHO SAY EACH OFFER WOULD ENCOURAGE THEM TO PURCHASE FRESH PRODUCTS ONLINE KEY CONSIDERATIONS FOR ONLINE ’FRESH’ PURCHASES
  26. 26. 16 2019 JUL SOURCE: SIMILARWEB (JUNE 2019). NOTE: ‘TIME PER VISIT’ FIGURES REPRESENT THE AVERAGE DURATION OF USERS’ VISITS, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. SIMILARWEB’S RANKING OF THE WORLD’S MOST VISITED WEBSITES, RANKED BY TOTAL GLOBAL WEBSITE TRAFFIC WORLD’S MOST VISITED WEBSITES (SIMILARWEB) # WEBSITE TIME / VISIT PAGES / VISIT# WEBSITE TIME / VISIT PAGES / VISIT 11 YANDEX.RU 10M 19S 9.2 12 AMPPROJECT.ORG 3M 56S 3.27 13 XNXX.COM 14M 37S 10.5 14 AMAZON.COM 6M 02S 8.35 15 LIVE.COM 7M 44S 8.65 16 VK.COM 16M 04S 19.87 17 NETFLIX.COM 8M 32S 4.51 18 QQ.COM 4M 08S 3.4 19 WHATSAPP.COM 2M 37S 2.05 20 MAIL.RU 7M 33S 7.11 01 GOOGLE.COM 9M 38S 8.57 02 YOUTUBE.COM 21M 35S 8.94 03 FACEBOOK.COM 10M 52S 10.62 04 BAIDU.COM 6M 42S 7.72 05 WIKIPEDIA.ORG 3M 40S 2.93 06 TWITTER.COM 9M 14S 7.64 07 YAHOO.COM 6M 26S 6.71 08 PORNHUB.COM 10M 24S 8.58 09 INSTAGRAM.COM 6M 34S 13.82 10 XVIDEOS.COM 12M 20S 9.85 27
  27. 27. 17 2019 JUL SOURCE: ALEXA.COM (JULY 2019). NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ‘ALEXA’ VOICE-POWERED PLATFORMS. ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON THE SITE ON DAYS THEY VISIT THE SITE, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. WORLD’S MOST VISITED WEBSITES (ALEXA) ALEXA’S RANKING OF THE WORLD’S MOST VISITED WEBSITES, RANKED BY A COMBINATION OF DAILY VISITORS AND PAGE VIEWS # WEBSITE TIME / DAY PAGES / DAY# WEBSITE TIME / DAY PAGES / DAY 11 TMALL.COM 7M 11S 2.84 12 REDDIT.COM 10M 32S 6.84 13 INSTAGRAM.COM 5M 41S 3.78 14 LIVE.COM 3M 40S 3.69 15 VK.COM 9M 38S 4.66 16 SOHU.COM 3M 45S 3.98 17 JD.COM 4M 48S 5.49 18 YANDEX.RU 6M 56S 3.28 19 SINA.COM.CN 3M 04S 3.16 20 WEIBO.COM 5M 51S 4.34 01 GOOGLE.COM 8M 03S 10.67 02 YOUTUBE.COM 8M 34S 4.95 03 FACEBOOK.COM 9M 25S 3.96 04 BAIDU.COM 7M 13S 5.71 05 WIKIPEDIA.ORG 4M 10S 3.11 06 QQ.COM 3M 32S 3.64 07 YAHOO.COM 3M 54S 3.55 08 AMAZON.COM 7M 49S 7.65 09 TAOBAO.COM 7M 56S 4.06 10 TWITTER.COM 6M 20S 3.27 28
  28. 28. 201 2019 JAN SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (ACCESSED JANUARY 2019) 83% 68% 66% 65% 65% 65% 64% 61% 60% 54% 53% 51% 49% 48% 47% 45% 45% 45% 42% 42% 41% 39% 34% 27% 24% 21% 21% 20% 18% 17% 16% 14% 10% 10% 9% 6% 6% 4% 3% 3% 3% 2% 2% 0.2% CANADA JAPAN U.S.A. SWITZERLAND HONGKONG U.K. SOUTHKOREA NEWZEALAND AUSTRALIA SPAIN GERMANY IRELAND SINGAPORE BELGIUM AUSTRIA U.A.E. SWEDEN DENMARK ITALY TURKEY FRANCE NETHERLANDS PORTUGAL BRAZIL ARGENTINA MALAYSIA CHINA RUSSIA WORLDWIDE POLAND SAUDIARABIA COLOMBIA THAILAND MEXICO SOUTHAFRICA GHANA KENYA VIETNAM EGYPT INDIA NIGERIA INDONESIA PHILIPPINES MOROCCO THE PERCENTAGE OF ADULTS AGED 15+ WHO POSSESS A CREDIT CARD CREDIT CARD OWNERSHIP 29
  29. 29. 30 2019 JAN SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (ACCESSED JANUARY 2019). 100% 100% 100% 100% 100% 99% 99% 99% 98% 98% 98% 98% 96% 95% 95% 95% 94% 94% 94% 93% 92% 88% 87% 85% 82% 82% 80% 80% 76% 72% 70% 69% 69% 69% 58% 49% 49% 46% 40% 37% 34% 33% 31% 29% DENMARK SWEDEN CANADA NETHERLANDS AUSTRALIA NEWZEALAND GERMANY BELGIUM SWITZERLAND JAPAN AUSTRIA SINGAPORE U.K. IRELAND HONGKONG SOUTHKOREA FRANCE ITALY SPAIN U.S.A. PORTUGAL U.A.E. POLAND MALAYSIA THAILAND KENYA CHINA INDIA RUSSIA SAUDIARABIA BRAZIL SOUTHAFRICA TURKEY WORLDWIDE GHANA INDONESIA ARGENTINA COLOMBIA NIGERIA MEXICO PHILIPPINES EGYPT VIETNAM MOROCCO THE PERCENTAGE OF ADULTS AGED 15+ WHO HAVE A BANK ACCOUNT OWNERSHIP OF A BANK ACCOUNT
  30. 30. 204 2019 JAN SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. 55% 53% 49% 48% 47% 47% 42% 40% 40% 39% 39% 38% 37% 36% 36% 36% 35% 35% 35% 34% 33% 32% 31% 30% 30% 29% 28% 28% 28% 27% 27% 27% 27% 26% 25% 25% 24% 23% 22% 22% 17% 17% 13% 13% 12% SOUTHKOREA DENMARK KENYA CHINA THAILAND INDIA MALAYSIA PHILIPPINES HONGKONG VIETNAM GHANA BRAZIL WORLDWIDE SINGAPORE SOUTHAFRICA TURKEY SWEDEN MEXICO INDONESIA RUSSIA TAIWAN NIGERIA PORTUGAL ARGENTINA NEWZEALAND U.A.E. COLOMBIA POLAND U.S.A. U.K. BELGIUM AUSTRIA IRELAND AUSTRALIA CANADA ITALY SPAIN SAUDIARABIA NETHERLANDS SWITZERLAND JAPAN GERMANY EGYPT FRANCE MOROCCO PERCENTAGE OF INTERNET USERS WHO USE THEIR PHONE TO PAY FOR GOODS OR SERVICES EACH MONTH [SURVEY BASED] USE OF MOBILE WALLETS global web index 31
  31. 31. 203 2019 JAN SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. 52% 51% 48% 47% 45% 45% 44% 42% 40% 35% 30% 29% 29% 27% 25% 24% 23% 20% 20% 20% 19% 19% 16% 15% 15% 14% 13% 12% 12% 12% 11% 11% 10% 9% 8% 8% 8% 7% 6% 5% 5% 4% 4% 4% 2% SINGAPORE INDONESIA MALAYSIA INDIA VIETNAM BRAZIL MEXICO COLOMBIA PHILIPPINES CHINA WORLDWIDE SOUTHAFRICA EGYPT SAUDIARABIA KENYA RUSSIA GHANA U.A.E. AUSTRALIA THAILAND U.S.A. ARGENTINA HONGKONG NEWZEALAND NIGERIA U.K. CANADA TURKEY POLAND IRELAND PORTUGAL TAIWAN SOUTHKOREA FRANCE SPAIN SWITZERLAND AUSTRIA MOROCCO SWEDEN DENMARK BELGIUM NETHERLANDS ITALY GERMANY JAPAN PERCENTAGE OF INTERNET USERS THAT USE TAXI BOOKING OR RIDE-SHARING APPS EACH MONTH [SURVEY BASED] USE OF RIDE-HAILING APPS global web index 32
  32. 32. CLICK HERE TO READ OUR DIGITAL 2019 GLOBAL OVERVIEW REPORT, WITH 200+ PAGES OF ESSENTIAL INSIGHTS FROM AROUND THE WORLD ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET, SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019 DIGITAL2019
  33. 33. 34 IN FOCUS: SOUTHEAST ASIA
  34. 34. 35 2019 JUL SOURCES: UNITED NATIONS; GSMA INTELLIGENCE; ITU; GLOBALWEBINDEX; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS (ALL LATEST AVAILABLE DATA IN JULY 2019). THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE DIGITAL IN SOUTHEAST ASIA PENETRATION:PENETRATION:PENETRATION:vs. POPULATION:URBANISATION: ACTIVE MOBILE SOCIAL USERS ACTIVE SOCIAL MEDIA USERS INTERNET USERS MOBILE SUBSCRIPTIONS TOTAL POPULATION 662 853 416 375 370 MILLION MILLION MILLION MILLION MILLION 49% 129% 63% 57% 56%
  35. 35. 36 2019 JAN SOURCE: UNITED NATIONS WORLD URBANIZATION PROSPECTS 2018 REVISION (ACCESSED JANUARY 2019). 100% 78% 76% 55% 55% 50% 49% 47% 36% 35% 31% 31% 23% SINGAPORE BRUNEI MALAYSIA INDONESIA WORLDWIDE THAILAND S.E. ASIA PHILIPPINES VIETNAM LAOS MYANMAR TIMOR-LESTE CAMBODIA PERCENTAGE OF THE POPULATION LIVING IN URBAN CENTRES URBANISATION BY COUNTRY
  36. 36. 37 2019 AUG SOURCES: UNITED NATIONS; GSMA INTELLIGENCE; ITU; GLOBALWEBINDEX; SOCIAL MEDIA PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; APJII; CNNIC; PTA; BTRC; KEPIOS ANALYSIS (ALL LATEST AVAILABLE DATA IN AUGUST 2019). 95% 85% 83% 69% 65% 64% 61% 56% 50% 43% 39% 39% BRUNEI SINGAPORE MALAYSIA THAILAND INDONESIA PHILIPPINES VIETNAM WORLDWIDE CAMBODIA LAOS TIMOR-LESTE MYANMAR THE NUMBER OF INTERNET USERS IN EACH COUNTRY, COMPARED TO THE TOTAL POPULATION (REGARDLESS OF AGE) INTERNET PENETRATION IN SOUTHEAST ASIA
  37. 37. 38 2019 SEP SOURCE: GSMA INTELLIGENCE’S “MOBILE CONNECTIVITY INDEX” (2018), ACCESSED AUGUST 2019. 86.6 68.3 67.4 67.3 65.0 61.8 61.6 51.4 47.1 43.9 37.4 SINGAPORE THAILAND MALAYSIA BRUNEI VIETNAM INDONESIA PHILIPPINES MYANMAR CAMBODIA LAOS TIMOR-LESTE GSMA INTELLIGENCE’S ASSESSMENT OF MOBILE CONNECTIVITY DRIVERS AND ENABLERS BY COUNTRY (SCORES OUT OF A MAXIMUM OF 100) GSMA INTELLIGENCE’S MOBILE CONNECTIVITY INDEX
  38. 38. 39 2019 AUG SOURCE: OOKLA SPEEDTEST (JULY 2019). NOTES: FIGURES REPRESENT DOWNLOAD SPEEDS. RANKINGS ARE BASED SOLELY ON THOSE COUNTRIES AND TERRITORIES FOR WHICH DATA IS AVAILABLE (144 FOR MOBILE, 177 FOR FIXED). *NOTE: MOBILE CONNECTION SPEEDS FOR TIMOR-LESTE ARE FOR JUNE 2019. AVERAGE INTERNET CONNECTION SPEEDS BY CONNECTION TYPE, IN MEGABITS PER SECOND, WITH ASSOCIATED GLOBAL RANKING INTERNET CONNECTION SPEEDS 001 SINGAPORE 191.93 +6% 030 THAILAND 78.47 +65% 036 MALAYSIA 71.52 +161% 062 VIETNAM 38.63 +53% 091 THE PHILIPPINES 23.60 +36% 105 BRUNEI 20.97 +37% 109 LAOS 19.28 +47% 111 INDONESIA 19.08 +26% 116 CAMBODIA 18.51 +37% 122 MYANMAR 16.84 +95% 172 TIMOR-LESTE 6.09 - # COUNTRY MBPS ▲ Y-O-Y 009 SINGAPORE 50.43 -4% 063 LAOS 27.18 +80% 070 VIETNAM 24.60 +21% 072 MYANMAR 23.77 +5% 085 MALAYSIA 21.29 +21% 094 THAILAND 20.18 +48% 095 BRUNEI 20.09 +30% 110 THE PHILIPPINES 15.75 +18% 124 CAMBODIA 12.23 -17% 126 INDONESIA 11.77 +9% - TIMOR-LESTE* 4.44 - # COUNTRY MBPS ▲ Y-O-Y FIXED INTERNET CONNECTIONSMOBILE INTERNET CONNECTIONS
  39. 39. 40 2019 SEP SOURCE: GLOBALWEBINDEX (Q2 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64 IN INDONESIA, MALAYSIA, THE PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM. NOTE: FIGURES FOR PURCHASES MADE ON COMPUTERS AND MOBILE DEVICES MAY SUM TO MORE THAN THE FIGURE FOR PURCHASES MADE ON ANY DEVICE, AND / OR TO MORE THAN 100%, BECAUSE SOME INDIVIDUALS MAY HAVE MADE MULTIPLE PURCHASES USING DIFFERENT DEVICES. PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED] E-COMMERCE ACTIVITIES IN SOUTHEAST ASIA MADE AN ONLINE PURCHASE VIA A MOBILE PHONE MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER PURCHASED A PRODUCT OR SERVICE ONLINE (ANY DEVICE) VISITED AN ONLINE RETAIL STORE OR SITE (ANY DEVICE) SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY 93% 88% 83% 33% 69% global web index global web index
  40. 40. 41 2019 SEP SOURCE: GLOBALWEBINDEX (Q2 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. 90% 85% 83% 80% 78% 75% 75% 73% INDONESIA THAILAND SOUTHEAST ASIA MALAYSIA VIETNAM WORLDWIDE PHILIPPINES SINGAPORE E-COMMERCE USE AMONGST INTERNET USERS PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY BOUGHT SOMETHING ONLINE IN THE PAST MONTH VIA ANY DEVICE global web index
  41. 41. 42 2019 SEP SOURCE: GLOBALWEBINDEX (Q2 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. 79% 74% 69% 62% 62% 58% 52% 51% INDONESIA THAILAND SOUTHEAST ASIA PHILIPPINES MALAYSIA VIETNAM WORLDWIDE SINGAPORE M-COMMERCE USE AMONGST INTERNET USERS PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY BOUGHT SOMETHING ONLINE IN THE PAST MONTH VIA A MOBILE DEVICE global web index
  42. 42. 43 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JAN 2019). *NOTES: FIGURES COMBINE ESTIMATES OF FULL-YEAR 2018 CONSUMER SPEND ACROSS INDONESIA, MALAYSIA, THE PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM. EXCLUDES B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA REVISED THEIR DATA FOR 2017 SPEND IN 2018, SO DATA ON THIS CHART WILL NOT BE COMPARABLE TO DATA PUBLISHED IN OUR 2018 REPORTS. THE TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE PURCHASES BY CATEGORY ACROSS 6 SOUTHEAST-ASIAN NATIONS*, IN $USD E-COMMERCE SPEND BY CATEGORY IN SOUTHEAST ASIA FURNITURE & APPLIANCES VIDEO GAMES TOYS, DIY & HOBBIES FOOD & PERSONAL CARE DIGITAL MUSIC ELECTRONICS & PHYSICAL MEDIA TRAVEL (INCLUDING ACCOMMODATION) FASHION & BEAUTY $3.66 $26.95 $0.27 $1.40 BILLION BILLION BILLION BILLION $5.75 $6.46 $3.63 $4.16 BILLION BILLION BILLION BILLION
  43. 43. 44 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JAN 2019). NOTE: PERCENTAGES MAY NOT SUM TO 100% DUE TO ROUNDING. 51% 12% 11% 8% 6.9% 6.8% 2.6% 0.5% 29% 15% 20% 10% 14% 7.8% 2.6% 0.4% TRAVEL (INC. ACCOMMODATION) ELECTRONICS & PHYSICAL MEDIA FASHION & BEAUTY FURNITURE & APPLIANCES TOYS, HOBBIES & DIY FOOD & PERSONAL CARE VIDEO GAMES DIGITAL MUSIC SOUTHEAST ASIA GLOBAL ONLINE CONSUMER SPEND BY CATEGORY AS A SHARE OF TOTAL ONLINE CONSUMER SPEND SHARE OF CONSUMERS’ ONLINE SPEND BY CATEGORY
  44. 44. 45 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JAN 2019). *NOTES: FIGURES COMBINE ESTIMATES OF FULL-YEAR 2018 CONSUMER SPEND ACROSS INDONESIA, MALAYSIA, THE PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM. EXCLUDES B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA REVISED THEIR DATA FOR 2017 SPEND IN 2018, SO DATA ON THIS CHART WILL NOT BE COMPARABLE TO DATA PUBLISHED IN OUR 2018 REPORTS. ONLINE CONSUMER SPEND BY CATEGORY AS A SHARE OF TOTAL ONLINE CONSUMER SPEND IN SOUTHEAST ASIA, COMPARED TO GLOBAL AVERAGES CATEGORY SHARE OF TOTAL SPEND IN SOUTHEAST ASIA FURNITURE & APPLIANCES VIDEO GAMES TOYS, DIY & HOBBIES FOOD & PERSONAL CARE DIGITAL MUSIC ELECTRONICS & PHYSICAL MEDIA TRAVEL (INCLUDING ACCOMMODATION) FASHION & BEAUTY 6.9% 51% 0.5% 2.6% GLOBAL AVERAGE: 14% GLOBAL AVERAGE: 29% GLOBAL AVERAGE: 0.4% GLOBAL AVERAGE: 2.6% 11% 12% 6.8% 7.8% GLOBAL AVERAGE: 20% GLOBAL AVERAGE: 15% GLOBAL AVERAGE: 7.8% GLOBAL AVERAGE: 10%
  45. 45. 46 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JAN 2019). NOTE: PERCENTAGES MAY NOT SUM TO 100% DUE TO ROUNDING. SOUTHEAST ASIA GLOBAL +35% +29% +26% +26% +21% +17% +13% +8.8% +15% +15% +15% +10% +16% +11% +6.3% +4.2% FOOD & PERSONAL CARE TOYS, HOBBIES & DIY FURNITURE & APPLIANCES ELECTRONICS & PHYSICAL MEDIA FASHION & BEAUTY TRAVEL (INC. ACCOMMODATION) VIDEO GAMES DIGITAL MUSIC ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES IN SOUTHEAST ASIA, COMPARED TO GLOBAL AVERAGES ANNUAL GROWTH BY E-COMMERCE CATEGORY
  46. 46. 47 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JAN 2019). *NOTES: FIGURES COMBINE ESTIMATES OF CONSUMER SPENDS ACROSS INDONESIA, MALAYSIA, THE PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM FOR 2017 AND 2018. EXCLUDES B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA REVISED THEIR DATA FOR 2017 SPEND IN 2018, SO DATA ON THIS CHART WILL NOT BE COMPARABLE TO DATA PUBLISHED IN OUR 2018 REPORTS. ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES ACROSS SOUTHEAST ASIA ANNUAL E-COMMERCE GROWTH IN SOUTHEAST ASIA FURNITURE & APPLIANCES VIDEO GAMES TOYS, DIY & HOBBIES FOOD & PERSONAL CARE DIGITAL MUSIC ELECTRONICS & PHYSICAL MEDIA TRAVEL (INCLUDING ACCOMMODATION) FASHION & BEAUTY +29% +17% +9% +13% +21% +26% +35% +26%
  47. 47. 48 2018 NOV SOURCE: GOOGLE AND TEMASEK’S “E-CONOMY SEA REPORT 2018” (NOVEMBER 2018). *NOTES: FIGURES FOR YEARS DENOTED BY AN ASTERISK (*) ARE EXTRAPOLATED PROJECTIONS, CALCULATED FROM THE COMPOUND ANNUAL GROWTH RATE (CAGR) BETWEEN 2018 AND 2025. THESE FIGURES WERE NOT REPORTED WITHIN THE GOOGLE AND TEMASEK REPORT. INDIVIDUAL CATEGORY FIGURES MAY NOT SUM TO TOTALS DUE TO ROUNDING. $23B $30B $11B $8B2018 $28B $34B $13B $10B2019* $35B $39B $15B $12B2020* $43B $45B $17B $14B2021* $53B $52B $20B $17B2022* $66B $60B $23B $20B2023* $82B $69B $27B $24B2024* $102B $78B $31B $29B2025 $240B $72B $85B $101B $120B $142B $169B $201B E-COMMERCE RIDE HAILING ONLINE MEDIA ONLINE TRAVEL GOOGLE & TEMASEK’S PROJECTIONS* OF ONLINE CONSUMER SPEND ACROSS SOUTHEAST ASIA, DETAILED BY CATEGORY, IN US$ BILLIONS VALUE OF SOUTHEAST ASIA’S ONLINE ECONOMY
  48. 48. 49 2019 MAY LEGEND:  PRIMARILY LOCAL;  SOUTHEAST-ASIAN;  CHINESE;  OTHER ASIAN;  INTERNATIONAL. SOURCE: APP ANNIE, AS QUOTED BY IPRICE (MAY 2019). RANKINGS BASED ON EACH APP’S COMBINED AVERAGE MONTHLY ACTIVE USERS ACROSS THE GOOGLE PLAY AND IOS APP STORES. *NOTE: RANKINGS DO NOT INCLUDE APPS PRIMARILY FOCUSED ON C2C SALES, OR APPS FROM ORGANISATIONS WITH AN EXTENSIVE PHYSICAL RETAIL NETWORK. APP ANNIE’S RANKING OF THE MOBILE SHOPPING APPS* WITH THE HIGHEST NUMBER OF AVERAGE MONTHLY ACTIVE USERS IN Q1 2019 SOUTHEAST ASIA’S TOP MOBILE SHOPPING APPS # INDONESIA MALAYSIA PHILIPPINES SINGAPORE THAILAND VIETNAM 01  TOKOPEDIA  LAZADA  LAZADA  LAZADA  LAZADA  SHOPEE 02  SHOPEE  SHOPEE  SHOPEE  QOO10 SINGAPORE  SHOPEE  LAZADA 03  BUKALAPAK  TAOBAO  ZALORA  SHOPEE  ALIEXPRESS  TIKI.VN 04  LAZADA  11STREET  AMAZON  TAOBAO  JD CENTRAL  SENDO 05  JD.ID  ALIEXPRESS  ALIEXPRESS  EZBUY  AMAZON  ADAYROI 06  BLIBLI.COM  ZALORA  BEAUTYMNL  ZALORA  EBAY  ALIEXPRESS 07  ZALORA  LELONG.MY  EBAY  ALIEXPRESS  ALIBABA  AMAZON 08  ALIEXPRESS  EBAY  SEPHORA  AMAZON  CHILINDO  EBAY 09  ZILINGO  AMAZON  ALIBABA.COM  AMAZON PRIME NOW  ZILINGO  ALIBABA.COM 10  AMAZON  GO SHOP  ALTHEA  ASOS  JOOM  LOTTE.VN
  49. 49. 50 2019 JUL LEGEND:  PRIMARILY LOCAL;  SOUTHEAST-ASIAN;  CHINESE;  INTERNATIONAL. SOURCE: SIMILARWEB (JULY 2019). *NOTE: WE HAVE REMOVED SHAREPOINT.COM FROM THE SINGAPORE LIST, AS THE SITE CATERS PRIMARILY TO BUSINESS-TO-BUSINESS (B2B) AUDIENCES. ADVISORY: RANKINGS ARE BASED SOLELY ON WEBSITE TRAFFIC, AND DO NOT FACTOR MOBILE APP USAGE, NUMBER OF PURCHASES, OR REVENUES. SIMILARWEB’S RANKING OF THE TRANSACTIONAL WEBSITES ATTRACTING THE GREATEST NUMBER OF VISITS IN JULY 2019 TOP TRANSACTIONAL WEBSITES IN SOUTHEAST ASIA # INDONESIA MALAYSIA PHILIPPINES SINGAPORE* THAILAND VIETNAM 01  TOKOPEDIA.COM  SHOPEE.COM.MY  LAZADA.COM.PH  AMAZON.COM  LAZADA.CO.TH  SHOPEE.VN 02  SHOPEE.CO.ID  LAZADA.COM.MY  SHOPEE.PH  LAZADA.SG  SHOPEE.CO.TH  TIKI.VN 03  BUKALAPAK.COM  SAMSUNG.COM  AMAZON.COM  QOO10.SG  SAMSUNG.COM  LAZADA.VN 04  OLX.CO.ID  MUDAH.MY  MICROSOFT.COM  CAROUSELL.COM  KAIDEE.COM  SENDO.VN 05  LAZADA.CO.ID  AIRASIA.COM  SAMSUNG.COM  MICROSOFT.COM  MICROSOFT.COM  MICROSOFT.COM 06  SAMSUNG.COM  AGODA.COM  SCRIBD.COM  TAOBAO.COM  AMAZON.COM  AMAZON.COM 07  BLIBLI.COM  SCRIBD.COM [N/A]  APPLE.COM  ALIEXPRESS.COM  THEGIOIDIDONG.COM 08  TRAVELOKA.COM  TAOBAO.COM [N/A]  SAMSUNG.COM  APPLE.COM  CHOTOT.COM 09  SCRIBD.COM  AMAZON.COM [N/A]  SHOPEE.SG [N/A]  APPLE.COM 10  PRICEPRICE.COM  MICROSOFT.COM [N/A]  ALIEXPRESS.COM [N/A]  DIENMAYXANH.COM
  50. 50. 51 2019 JUL SOURCE: SIMILARWEB (JULY 2019). ADVISORY: RANKINGS ARE BASED SOLELY ON WEBSITE TRAFFIC, AND DO NOT FACTOR MOBILE APP USAGE, NUMBER OF PURCHASES, OR REVENUES. SIMILARWEB’S RANKING OF TRAVEL-FOCUSED WEBSITES ATTRACTING THE GREATEST NUMBER OF VISITS IN JULY 2019 TOP TRAVEL WEBSITES IN SOUTHEAST ASIA # INDONESIA MALAYSIA PHILIPPINES SINGAPORE THAILAND VIETNAM 01 TRAVELOKA.COM AIRASIA.COM CEBUPACIFICAIR.COM TRIPADVISOR.COM.SG BOOKING.COM BOOKING.COM 02 BOOKING.COM AGODA.COM KAYAK.COM AGODA.COM AGODA.COM VIETJETAIR.COM 03 PEGIPEGI.COM CARI.COM.MY TRIPADVISOR.COM.PH BOOKING.COM TRIPADVISOR.COM VIETNAMAIRLINES.COM 04 TRAVELDETIK.COM BOOKING.COM BOOKING.COM SINGAPOREAIR.COM AIRASIA.COM AGODA.COM 05 AGODA.COM TRIPADVISOR.COM.MY AGODA.COM FLYSCOOT.COM TRAVEL.KAPOOK.COM TRAVELOKA.COM
  51. 51. 52 2018 NOV SOURCE: GOOGLE AND TEMASEK’S “E-CONOMY SEA REPORT 2018” (NOVEMBER 2018). 4.0% 3.2% 2.9% 2.8% 2.7% 2.7% 1.6% VIETNAM SINGAPORE INDONESIA S.E. ASIA MALAYSIA THAILAND PHILIPPINES GROSS MECHANDISE VALUE (GWM) OF THE INTERNET ECONOMY AS A PERCENTAGE OF GROSS DOMESTIC PRODUCT (GDP) IN 2018 THE INTERNET ECONOMY’S CONTRIBUTION TO GDP
  52. 52. 53 LOCAL COUNTRY DETAIL
  53. 53. ALL THE DATA, TRENDS, ESTIMATES, AND FORECASTS YOU NEED TO UNDERSTAND E-COMMERCE IN 2019 E-COMMERCE IN INDONESIA
  54. 54. 55 2019 JUL SOURCES: UNITED NATIONS; GSMA INTELLIGENCE; APJII; FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (ALL LATEST AVAILABLE DATA IN JULY 2019). THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE DIGITAL IN INDONESIA IN Q3 2019 CHANGES IN DATA SOURCES AND REPORTING METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS PENETRATION:PENETRATION:PENETRATION:vs. POPULATION:URBANISATION: ACTIVE MOBILE SOCIAL USERS ACTIVE SOCIAL MEDIA USERS INTERNET USERS MOBILE SUBSCRIPTIONS TOTAL POPULATION 270.6 355.5 175.4 140.0 138.1 MILLION MILLION MILLION MILLION MILLION 55% 133% 65% 52% 51% !
  55. 55. 56 2019 SEP SOURCE: GLOBALWEBINDEX (Q2 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. NOTE: FIGURES FOR PURCHASES MADE ON COMPUTERS AND MOBILE DEVICES MAY SUM TO MORE THAN THE FIGURE FOR PURCHASES MADE ON ANY DEVICE, AND / OR TO MORE THAN 100%, BECAUSE SOME INDIVIDUALS MAY HAVE MADE MULTIPLE PURCHASES USING DIFFERENT DEVICES. PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED] E-COMMERCE ACTIVITIES IN INDONESIA MADE AN ONLINE PURCHASE VIA A MOBILE PHONE MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER PURCHASED A PRODUCT OR SERVICE ONLINE (ANY DEVICE) VISITED AN ONLINE RETAIL STORE OR SITE (ANY DEVICE) SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY 96% 91% 90% 29% 79% global web index global web index
  56. 56. 57 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE SPEND BY CATEGORY THE TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN U.S. DOLLARS $1.460 $9.376 $110.0 $861.0 BILLION BILLION MILLION MILLION $2.307 $2.643 $1.452 $1.674 BILLION BILLION BILLION BILLION FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES 57
  57. 57. 58 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE GROWTH BY CATEGORY ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES +25% +17% +8.2% +12% +18% +24% +30% +23% FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES 58
  58. 58. 59 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE DETAIL: CONSUMER GOODS OVERVIEW OF THE E-COMMERCE MARKET FOR CONSUMER GOODS, WITH VALUES IN U.S. DOLLARS 107.0 40% $9.536 $89 MILLION BILLION +5.9% +23% +16% TOTAL NUMBER OF PEOPLE PURCHASING CONSUMER GOODS VIA E-COMMERCE PENETRATION OF CONSUMER GOODS E-COMMERCE (TOTAL POPULATION) VALUE OF THE CONSUMER GOODS E-COMMERCE MARKET (TOTAL ANNUAL SALES REVENUE) AVERAGE ANNUAL REVENUE PER USER OF CONSUMER GOODS E-COMMERCE (ARPU) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE 59
  59. 59. 60 2019 JAN SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (NOVEMBER 2018); KEPIOS ANALYSIS. *NOTE: THE PER-CAPITA E-COMMERCE SPEND FIGURE QUOTED ON THIS CHART IS TAKEN FROM A DIFFERENT SOURCE COMPARED TO THE E-COMMERCE ARPU FIGURES QUOTED ELSEWHERE IN THIS REPORT, SO FIGURES MAY NOT MATCH. RETAIL SPEND FIGURES ARE BASED ON COMBINED E-COMMERCE AND POINT-OF-SALE SPEND, AS REPORTED BY WORLDPAY. E-COMMERCE SPEND IN CONTEXT COMPARING E-COMMERCE SPEND TO POINT-OF-SALE (P.O.S.) SPEND, WITH E-WALLET DETAIL $41 $1,173 3.4% 24% 5.0% E-COMMERCE SPEND PER CAPITA* IN U.S. DOLLARS POINT-OF-SALE SPEND PER CAPITA IN U.S. DOLLARS E-COMMERCE SPEND AS A SHARE OF RETAIL SPEND* E-WALLETS’ SHARE OF E-COMMERCE SPEND E-WALLETS’ SHARE OF POINT-OF-SALE SPEND 60
  60. 60. 61 2019 JAN SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). TOP GOOGLE SHOPPING QUERIES BASED ON SEARCHES THROUGHOUT 2018 11 HP XIAOMI 27 12 TOKOPEDIA 26 13 BUKALAPAK 25 14 HARGA XIAOMI 25 15 HP OPPO 25 16 GAMIS 24 17 SHOPEE 20 18 VIDEO 19 19 HARGA HP SAMSUNG 19 20 HARGA VIVO 17 01 SAMSUNG 100 02 XIAOMI 80 03 SEPATU 76 04 OPPO 68 05 VIVO 38 06 LAZADA 37 07 IPHONE 36 08 HP SAMSUNG 30 09 HARGA OPPO 30 10 ASUS 27 # SEARCH QUERY INDEX # SEARCH QUERY INDEX 61
  61. 61. 55 2019 JAN SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019). NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION. FINANCIAL INCLUSION FACTORS PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE 1.9% 3.1% 13% 9.4% 49% 2.4% 3.1% 11% HAS AN ACCOUNT WITH A FINANCIAL INSTITUTION HAS A CREDIT CARD HAS A MOBILE MONEY ACCOUNT MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING ONLINE TRANSACTIONS PERCENTAGE OF MEN MAKING ONLINE TRANSACTIONS 62
  62. 62. ALL THE DATA, TRENDS, ESTIMATES, AND FORECASTS YOU NEED TO UNDERSTAND E-COMMERCE IN 2019 E-COMMERCE IN MALAYSIA
  63. 63. 64 2019 JUL SOURCES: UNITED NATIONS; GSMA INTELLIGENCE; GLOBALWEBINDEX; FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (ALL LATEST AVAILABLE DATA IN JULY 2019). THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE DIGITAL IN MALAYSIA IN Q3 2019 CHANGES IN DATA SOURCES AND REPORTING METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS PENETRATION:PENETRATION:PENETRATION:vs. POPULATION:URBANISATION: ACTIVE MOBILE SOCIAL USERS ACTIVE SOCIAL MEDIA USERS INTERNET USERS MOBILE SUBSCRIPTIONS TOTAL POPULATION 31.95 40.24 26.52 24.00 23.80 MILLION MILLION MILLION MILLION MILLION 76% 125% 83% 75% 74% !
  64. 64. 65 2019 SEP SOURCE: GLOBALWEBINDEX (Q2 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. NOTE: FIGURES FOR PURCHASES MADE ON COMPUTERS AND MOBILE DEVICES MAY SUM TO MORE THAN THE FIGURE FOR PURCHASES MADE ON ANY DEVICE, AND / OR TO MORE THAN 100%, BECAUSE SOME INDIVIDUALS MAY HAVE MADE MULTIPLE PURCHASES USING DIFFERENT DEVICES. PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED] E-COMMERCE ACTIVITIES IN MALAYSIA MADE AN ONLINE PURCHASE VIA A MOBILE PHONE MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER PURCHASED A PRODUCT OR SERVICE ONLINE (ANY DEVICE) VISITED AN ONLINE RETAIL STORE OR SITE (ANY DEVICE) SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY 91% 88% 80% 37% 62% global web index global web index
  65. 65. 57 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE SPEND BY CATEGORY THE TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN U.S. DOLLARS $486.0 $2.759 $30.00 $100.0 MILLION BILLION MILLION MILLION $771.0 $851.0 $483.0 $553.0 MILLION MILLION MILLION MILLION FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES 66
  66. 66. 58 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE GROWTH BY CATEGORY ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES +33% +18% +10% +16% +26% +29% +39% +30% FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES 67
  67. 67. 59 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE DETAIL: CONSUMER GOODS OVERVIEW OF THE E-COMMERCE MARKET FOR CONSUMER GOODS, WITH VALUES IN U.S. DOLLARS 19.80 61% $3.144 $159 MILLION BILLION +2.1% +31% +28% TOTAL NUMBER OF PEOPLE PURCHASING CONSUMER GOODS VIA E-COMMERCE PENETRATION OF CONSUMER GOODS E-COMMERCE (TOTAL POPULATION) VALUE OF THE CONSUMER GOODS E-COMMERCE MARKET (TOTAL ANNUAL SALES REVENUE) AVERAGE ANNUAL REVENUE PER USER OF CONSUMER GOODS E-COMMERCE (ARPU) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE 68
  68. 68. 60 2019 JAN SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (NOVEMBER 2018); KEPIOS ANALYSIS. *NOTE: THE PER-CAPITA E-COMMERCE SPEND FIGURE QUOTED ON THIS CHART IS TAKEN FROM A DIFFERENT SOURCE COMPARED TO THE E-COMMERCE ARPU FIGURES QUOTED ELSEWHERE IN THIS REPORT, SO FIGURES MAY NOT MATCH. RETAIL SPEND FIGURES ARE BASED ON COMBINED E-COMMERCE AND POINT-OF-SALE SPEND, AS REPORTED BY WORLDPAY. E-COMMERCE SPEND IN CONTEXT COMPARING E-COMMERCE SPEND TO POINT-OF-SALE (P.O.S.) SPEND, WITH E-WALLET DETAIL $110 $4,493 2.4% 7.0% 1.0% E-COMMERCE SPEND PER CAPITA* IN U.S. DOLLARS POINT-OF-SALE SPEND PER CAPITA IN U.S. DOLLARS E-COMMERCE SPEND AS A SHARE OF RETAIL SPEND* E-WALLETS’ SHARE OF E-COMMERCE SPEND E-WALLETS’ SHARE OF POINT-OF-SALE SPEND 69
  69. 69. 61 2019 JAN SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). TOP GOOGLE SHOPPING QUERIES BASED ON SEARCHES THROUGHOUT 2018 11 GUCCI 19 12 LAZADA MALAYSIA 16 13 ADIDAS SHOES 14 14 GOOGLE 13 15 XIAOMI 11 16 TRANSLATE 10 17 NINTENDO SWITCH 10 18 LEGO 10 19 SAMSUNG MALAYSIA 10 20 HUAWEI P20 10 01 LAZADA 100 02 SAMSUNG 66 03 HUAWEI 57 04 OPPO 47 05 IPHONE 45 06 ADIDAS 40 07 SHOPEE 38 08 NIKE 38 09 VIVO 25 10 IKEA 23 # SEARCH QUERY INDEX # SEARCH QUERY INDEX 70
  70. 70. 55 2019 JAN SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019). NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION. FINANCIAL INCLUSION FACTORS PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE 16% 26% 39% 38% 85% 21% 11% 39% HAS AN ACCOUNT WITH A FINANCIAL INSTITUTION HAS A CREDIT CARD HAS A MOBILE MONEY ACCOUNT MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING ONLINE TRANSACTIONS PERCENTAGE OF MEN MAKING ONLINE TRANSACTIONS 71
  71. 71. ALL THE DATA, TRENDS, ESTIMATES, AND FORECASTS YOU NEED TO UNDERSTAND E-COMMERCE IN 2019 E-COMMERCE IN THE PHILIPPINES
  72. 72. 73 2019 JUL SOURCES: UNITED NATIONS; GSMA INTELLIGENCE; GLOBALWEBINDEX; FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (ALL LATEST AVAILABLE DATA IN JULY 2019). THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE DIGITAL IN THE PHILIPPINES IN Q3 2019 CHANGES IN DATA SOURCES AND REPORTING METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS PENETRATION:PENETRATION:PENETRATION:vs. POPULATION:URBANISATION: ACTIVE MOBILE SOCIAL USERS ACTIVE SOCIAL MEDIA USERS INTERNET USERS MOBILE SUBSCRIPTIONS TOTAL POPULATION 108.1 124.2 69.19 68.00 65.96 MILLION MILLION MILLION MILLION MILLION 47% 116% 64% 63% 61% !
  73. 73. 74 2019 SEP SOURCE: GLOBALWEBINDEX (Q2 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. NOTE: FIGURES FOR PURCHASES MADE ON COMPUTERS AND MOBILE DEVICES MAY SUM TO MORE THAN THE FIGURE FOR PURCHASES MADE ON ANY DEVICE, AND / OR TO MORE THAN 100%, BECAUSE SOME INDIVIDUALS MAY HAVE MADE MULTIPLE PURCHASES USING DIFFERENT DEVICES. PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED] E-COMMERCE ACTIVITIES IN THE PHILIPPINES MADE AN ONLINE PURCHASE VIA A MOBILE PHONE MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER PURCHASED A PRODUCT OR SERVICE ONLINE (ANY DEVICE) VISITED AN ONLINE RETAIL STORE OR SITE (ANY DEVICE) SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY 91% 92% 75% 39% 62% global web index global web index
  74. 74. 53 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE SPEND BY CATEGORY THE TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN U.S. DOLLARS $128.0 $3.542 $35.00 $119.0 MILLION BILLION MILLION MILLION $203.0 $234.0 $127.0 $148.0 MILLION MILLION MILLION MILLION FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES 75
  75. 75. 54 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE GROWTH BY CATEGORY ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES +24% +15% +15% +20% +17% +23% +29% +21% FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES 76
  76. 76. 55 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE DETAIL: CONSUMER GOODS OVERVIEW OF THE E-COMMERCE MARKET FOR CONSUMER GOODS, WITH VALUES IN U.S. DOLLARS 47.30 44% $840.0 $18 MILLION MILLION +3.5% +22% +18% TOTAL NUMBER OF PEOPLE PURCHASING CONSUMER GOODS VIA E-COMMERCE PENETRATION OF CONSUMER GOODS E-COMMERCE (TOTAL POPULATION) VALUE OF THE CONSUMER GOODS E-COMMERCE MARKET (TOTAL ANNUAL SALES REVENUE) AVERAGE ANNUAL REVENUE PER USER OF CONSUMER GOODS E-COMMERCE (ARPU) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE 77
  77. 77. 56 2019 JAN SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (NOVEMBER 2018); KEPIOS ANALYSIS. *NOTE: THE PER-CAPITA E-COMMERCE SPEND FIGURE QUOTED ON THIS CHART IS TAKEN FROM A DIFFERENT SOURCE COMPARED TO THE E-COMMERCE ARPU FIGURES QUOTED ELSEWHERE IN THIS REPORT, SO FIGURES MAY NOT MATCH. RETAIL SPEND FIGURES ARE BASED ON COMBINED E-COMMERCE AND POINT-OF-SALE SPEND, AS REPORTED BY WORLDPAY. E-COMMERCE SPEND IN CONTEXT COMPARING E-COMMERCE SPEND TO POINT-OF-SALE (P.O.S.) SPEND, WITH E-WALLET DETAIL $25 $2,131 1.2% 15% 1.0% E-COMMERCE SPEND PER CAPITA* IN U.S. DOLLARS POINT-OF-SALE SPEND PER CAPITA IN U.S. DOLLARS E-COMMERCE SPEND AS A SHARE OF RETAIL SPEND* E-WALLETS’ SHARE OF E-COMMERCE SPEND E-WALLETS’ SHARE OF POINT-OF-SALE SPEND 78
  78. 78. 57 2019 JAN SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). TOP GOOGLE SHOPPING QUERIES BASED ON SEARCHES THROUGHOUT 2018 11 ASUS 24 12 SHOPEE 24 13 NIKE SHOES 23 14 LAPTOP 23 15 LAZADA SALE 13 16 WALLPAPER 13 17 YOUTUBE 13 18 OPPO PRICE 12 19 ADIDAS SHOES 12 20 LAZADA PHILIPPINES 11 01 SHOES 100 02 LAZADA 96 03 SAMSUNG 58 04 NIKE 46 05 IPHONE 40 06 OPPO 33 07 VIVO 32 08 HUAWEI 30 09 ADIDAS 28 10 DRESS 25 # SEARCH QUERY INDEX # SEARCH QUERY INDEX 79
  79. 79. 51 2019 JAN SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019). NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION. FINANCIAL INCLUSION FACTORS PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE 1.4% 2.5% 12% 8.2% 34% 1.9% 4.5% 9.9% HAS AN ACCOUNT WITH A FINANCIAL INSTITUTION HAS A CREDIT CARD HAS A MOBILE MONEY ACCOUNT MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING ONLINE TRANSACTIONS PERCENTAGE OF MEN MAKING ONLINE TRANSACTIONS 80
  80. 80. ALL THE DATA, TRENDS, ESTIMATES, AND FORECASTS YOU NEED TO UNDERSTAND E-COMMERCE IN 2019 E-COMMERCE IN SINGAPORE
  81. 81. 82 2019 JUL SOURCES: UNITED NATIONS; GSMA INTELLIGENCE; GLOBALWEBINDEX; FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (ALL LATEST AVAILABLE DATA IN JULY 2019). THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE DIGITAL IN SINGAPORE IN Q3 2019 CHANGES IN DATA SOURCES AND REPORTING METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS PENETRATION:PENETRATION:PENETRATION:vs. POPULATION:URBANISATION: ACTIVE MOBILE SOCIAL USERS ACTIVE SOCIAL MEDIA USERS INTERNET USERS MOBILE SUBSCRIPTIONS TOTAL POPULATION 5.80 8.37 4.93 4.30 4.25 MILLION MILLION MILLION MILLION MILLION 100% 144% 85% 74% 73% !
  82. 82. 83 2019 SEP SOURCE: GLOBALWEBINDEX (Q2 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. NOTE: FIGURES FOR PURCHASES MADE ON COMPUTERS AND MOBILE DEVICES MAY SUM TO MORE THAN THE FIGURE FOR PURCHASES MADE ON ANY DEVICE, AND / OR TO MORE THAN 100%, BECAUSE SOME INDIVIDUALS MAY HAVE MADE MULTIPLE PURCHASES USING DIFFERENT DEVICES. PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED] E-COMMERCE ACTIVITIES IN SINGAPORE MADE AN ONLINE PURCHASE VIA A MOBILE PHONE MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER PURCHASED A PRODUCT OR SERVICE ONLINE (ANY DEVICE) VISITED AN ONLINE RETAIL STORE OR SITE (ANY DEVICE) SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY 90% 89% 73% 44% 51% global web index global web index
  83. 83. 56 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE SPEND BY CATEGORY THE TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN U.S. DOLLARS $658.0 $3.641 $26.00 $85.00 MILLION BILLION MILLION MILLION $999.0 $1.080 $647.0 $726.0 MILLION BILLION MILLION MILLION FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES 84
  84. 84. 57 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE GROWTH BY CATEGORY ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES +40% +7.9% +11% +16% +30% +31% +47% +35% FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES 85
  85. 85. 58 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE DETAIL: CONSUMER GOODS OVERVIEW OF THE E-COMMERCE MARKET FOR CONSUMER GOODS, WITH VALUES IN U.S. DOLLARS 4.00 69% $4.110 $1,037 MILLION BILLION +5.3% +35% +31% TOTAL NUMBER OF PEOPLE PURCHASING CONSUMER GOODS VIA E-COMMERCE PENETRATION OF CONSUMER GOODS E-COMMERCE (TOTAL POPULATION) VALUE OF THE CONSUMER GOODS E-COMMERCE MARKET (TOTAL ANNUAL SALES REVENUE) AVERAGE ANNUAL REVENUE PER USER OF CONSUMER GOODS E-COMMERCE (ARPU) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE 86
  86. 86. 59 2019 JAN SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (NOVEMBER 2018); KEPIOS ANALYSIS. *NOTE: THE PER-CAPITA E-COMMERCE SPEND FIGURE QUOTED ON THIS CHART IS TAKEN FROM A DIFFERENT SOURCE COMPARED TO THE E-COMMERCE ARPU FIGURES QUOTED ELSEWHERE IN THIS REPORT, SO FIGURES MAY NOT MATCH. RETAIL SPEND FIGURES ARE BASED ON COMBINED E-COMMERCE AND POINT-OF-SALE SPEND, AS REPORTED BY WORLDPAY. E-COMMERCE SPEND IN CONTEXT COMPARING E-COMMERCE SPEND TO POINT-OF-SALE (P.O.S.) SPEND, WITH E-WALLET DETAIL $889 $21,481 4.0% 10% 4.0% E-COMMERCE SPEND PER CAPITA* IN U.S. DOLLARS POINT-OF-SALE SPEND PER CAPITA IN U.S. DOLLARS E-COMMERCE SPEND AS A SHARE OF RETAIL SPEND* E-WALLETS’ SHARE OF E-COMMERCE SPEND E-WALLETS’ SHARE OF POINT-OF-SALE SPEND 87
  87. 87. 60 2019 JAN SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). TOP GOOGLE SHOPPING QUERIES BASED ON SEARCHES THROUGHOUT 2018 11 MRT MAP 10 12 [N/A] [N/A] 13 [N/A] [N/A] 14 [N/A] [N/A] 15 [N/A] [N/A] 16 [N/A] [N/A] 17 [N/A] [N/A] 18 [N/A] [N/A] 19 [N/A] [N/A] 20 [N/A] [N/A] 01 ADIDAS 100 02 LAZADA 80 03 AMAZON 60 04 IKEA 48 05 QOO10 45 06 GOOGLE 31 07 YOUTUBE 26 08 EBAY 19 09 Q10 12 10 LAZADA SINGAPORE 10 # SEARCH QUERY INDEX # SEARCH QUERY INDEX 88
  88. 88. 54 2019 JAN SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019). NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION. FINANCIAL INCLUSION FACTORS PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE 49% 49% 57% 56% 98% 49% 9.5% 57% HAS AN ACCOUNT WITH A FINANCIAL INSTITUTION HAS A CREDIT CARD HAS A MOBILE MONEY ACCOUNT MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING ONLINE TRANSACTIONS PERCENTAGE OF MEN MAKING ONLINE TRANSACTIONS 89
  89. 89. ALL THE DATA, TRENDS, ESTIMATES, AND FORECASTS YOU NEED TO UNDERSTAND E-COMMERCE IN 2019 E-COMMERCE IN THAILAND
  90. 90. 91 2019 JUL SOURCES: UNITED NATIONS; GSMA INTELLIGENCE; FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (ALL LATEST AVAILABLE DATA IN JULY 2019). THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE DIGITAL IN THAILAND IN Q3 2019 CHANGES IN DATA SOURCES AND REPORTING METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS PENETRATION:PENETRATION:PENETRATION:vs. POPULATION:URBANISATION: ACTIVE MOBILE SOCIAL USERS ACTIVE SOCIAL MEDIA USERS INTERNET USERS MOBILE SUBSCRIPTIONS TOTAL POPULATION 69.63 92.33 48.00 48.00 47.59 MILLION MILLION MILLION MILLION MILLION 50% 133% 69% 69% 68% !
  91. 91. 92 2019 SEP SOURCE: GLOBALWEBINDEX (Q2 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. NOTE: FIGURES FOR PURCHASES MADE ON COMPUTERS AND MOBILE DEVICES MAY SUM TO MORE THAN THE FIGURE FOR PURCHASES MADE ON ANY DEVICE, AND / OR TO MORE THAN 100%, BECAUSE SOME INDIVIDUALS MAY HAVE MADE MULTIPLE PURCHASES USING DIFFERENT DEVICES. PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED] E-COMMERCE ACTIVITIES IN THAILAND MADE AN ONLINE PURCHASE VIA A MOBILE PHONE MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER PURCHASED A PRODUCT OR SERVICE ONLINE (ANY DEVICE) VISITED AN ONLINE RETAIL STORE OR SITE (ANY DEVICE) SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY 91% 87% 85% 28% 74% global web index global web index
  92. 92. 57 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE SPEND BY CATEGORY THE TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN U.S. DOLLARS $575.0 $4.140 $45.00 $158.0 MILLION BILLION MILLION MILLION $908.0 $1.043 $571.0 $660.0 MILLION BILLION MILLION MILLION FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES 93
  93. 93. 58 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE GROWTH BY CATEGORY ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES +25% +28% +4.6% +12% +17% +24% +30% +22% FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES 94
  94. 94. 59 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE DETAIL: CONSUMER GOODS OVERVIEW OF THE E-COMMERCE MARKET FOR CONSUMER GOODS, WITH VALUES IN U.S. DOLLARS 37.50 54% $3.757 $100 MILLION BILLION +6.5% +23% +15% TOTAL NUMBER OF PEOPLE PURCHASING CONSUMER GOODS VIA E-COMMERCE PENETRATION OF CONSUMER GOODS E-COMMERCE (TOTAL POPULATION) VALUE OF THE CONSUMER GOODS E-COMMERCE MARKET (TOTAL ANNUAL SALES REVENUE) AVERAGE ANNUAL REVENUE PER USER OF CONSUMER GOODS E-COMMERCE (ARPU) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE 95
  95. 95. 60 2019 JAN SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (NOVEMBER 2018); KEPIOS ANALYSIS. *NOTE: THE PER-CAPITA E-COMMERCE SPEND FIGURE QUOTED ON THIS CHART IS TAKEN FROM A DIFFERENT SOURCE COMPARED TO THE E-COMMERCE ARPU FIGURES QUOTED ELSEWHERE IN THIS REPORT, SO FIGURES MAY NOT MATCH. RETAIL SPEND FIGURES ARE BASED ON COMBINED E-COMMERCE AND POINT-OF-SALE SPEND, AS REPORTED BY WORLDPAY. E-COMMERCE SPEND IN CONTEXT COMPARING E-COMMERCE SPEND TO POINT-OF-SALE (P.O.S.) SPEND, WITH E-WALLET DETAIL $358 $2,608 12% 20% 2.0% E-COMMERCE SPEND PER CAPITA* IN U.S. DOLLARS POINT-OF-SALE SPEND PER CAPITA IN U.S. DOLLARS E-COMMERCE SPEND AS A SHARE OF RETAIL SPEND* E-WALLETS’ SHARE OF E-COMMERCE SPEND E-WALLETS’ SHARE OF POINT-OF-SALE SPEND 96
  96. 96. 55 2019 JAN SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019). NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION. FINANCIAL INCLUSION FACTORS PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE 9.5% 10% 19% 19% 82% 9.8% 8.3% 19% HAS AN ACCOUNT WITH A FINANCIAL INSTITUTION HAS A CREDIT CARD HAS A MOBILE MONEY ACCOUNT MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING ONLINE TRANSACTIONS PERCENTAGE OF MEN MAKING ONLINE TRANSACTIONS 97
  97. 97. ALL THE DATA, TRENDS, ESTIMATES, AND FORECASTS YOU NEED TO UNDERSTAND E-COMMERCE IN 2019 E-COMMERCE IN VIETNAM
  98. 98. 99 2019 JUL SOURCES: UNITED NATIONS; GSMA INTELLIGENCE; FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (ALL LATEST AVAILABLE DATA IN JULY 2019). THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE DIGITAL IN VIETNAM IN Q3 2019 CHANGES IN DATA SOURCES AND REPORTING METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS PENETRATION:PENETRATION:PENETRATION:vs. POPULATION:URBANISATION: ACTIVE MOBILE SOCIAL USERS ACTIVE SOCIAL MEDIA USERS INTERNET USERS MOBILE SUBSCRIPTIONS TOTAL POPULATION 96.46 143.3 59.00 59.00 58.07 MILLION MILLION MILLION MILLION MILLION 36% 148% 61% 61% 60% !
  99. 99. 100 2019 SEP SOURCE: GLOBALWEBINDEX (Q2 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. NOTE: FIGURES FOR PURCHASES MADE ON COMPUTERS AND MOBILE DEVICES MAY SUM TO MORE THAN THE FIGURE FOR PURCHASES MADE ON ANY DEVICE, AND / OR TO MORE THAN 100%, BECAUSE SOME INDIVIDUALS MAY HAVE MADE MULTIPLE PURCHASES USING DIFFERENT DEVICES. PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED] E-COMMERCE ACTIVITIES IN VIETNAM MADE AN ONLINE PURCHASE VIA A MOBILE PHONE MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER PURCHASED A PRODUCT OR SERVICE ONLINE (ANY DEVICE) VISITED AN ONLINE RETAIL STORE OR SITE (ANY DEVICE) SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY 89% 79% 78% 40% 58% global web index global web index
  100. 100. 56 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE SPEND BY CATEGORY THE TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN U.S. DOLLARS $354.0 $3.491 $21.00 $75.00 MILLION BILLION MILLION MILLION $558.0 $610.0 $348.0 $399.0 MILLION MILLION MILLION MILLION FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES 101
  101. 101. 57 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE GROWTH BY CATEGORY ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES +33% +16% +7.6% +23% +25% +27% +38% +29% FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES 102
  102. 102. 58 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE DETAIL: CONSUMER GOODS OVERVIEW OF THE E-COMMERCE MARKET FOR CONSUMER GOODS, WITH VALUES IN U.S. DOLLARS 49.80 51% $2.269 $46 MILLION BILLION +2.7% +29% +26% TOTAL NUMBER OF PEOPLE PURCHASING CONSUMER GOODS VIA E-COMMERCE PENETRATION OF CONSUMER GOODS E-COMMERCE (TOTAL POPULATION) VALUE OF THE CONSUMER GOODS E-COMMERCE MARKET (TOTAL ANNUAL SALES REVENUE) AVERAGE ANNUAL REVENUE PER USER OF CONSUMER GOODS E-COMMERCE (ARPU) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE 103
  103. 103. 59 2019 JAN SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (NOVEMBER 2018); KEPIOS ANALYSIS. *NOTE: THE PER-CAPITA E-COMMERCE SPEND FIGURE QUOTED ON THIS CHART IS TAKEN FROM A DIFFERENT SOURCE COMPARED TO THE E-COMMERCE ARPU FIGURES QUOTED ELSEWHERE IN THIS REPORT, SO FIGURES MAY NOT MATCH. RETAIL SPEND FIGURES ARE BASED ON COMBINED E-COMMERCE AND POINT-OF-SALE SPEND, AS REPORTED BY WORLDPAY. E-COMMERCE SPEND IN CONTEXT COMPARING E-COMMERCE SPEND TO POINT-OF-SALE (P.O.S.) SPEND, WITH E-WALLET DETAIL $65 $1,391 4.5% 17% 2.0% E-COMMERCE SPEND PER CAPITA* IN U.S. DOLLARS POINT-OF-SALE SPEND PER CAPITA IN U.S. DOLLARS E-COMMERCE SPEND AS A SHARE OF RETAIL SPEND* E-WALLETS’ SHARE OF E-COMMERCE SPEND E-WALLETS’ SHARE OF POINT-OF-SALE SPEND 104
  104. 104. 54 2019 JAN SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019). NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION. FINANCIAL INCLUSION FACTORS PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE 3.7% 4.6% 21% 20% 31% 4.1% 3.5% 21% HAS AN ACCOUNT WITH A FINANCIAL INSTITUTION HAS A CREDIT CARD HAS A MOBILE MONEY ACCOUNT MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING ONLINE TRANSACTIONS PERCENTAGE OF MEN MAKING ONLINE TRANSACTIONS 105
  105. 105. 106 MORE INFORMATION
  106. 106. HOOTSUITE WE ARE SOCIAL CLICK THE LOGOS BELOW TO READ AND DOWNLOAD THE FULL COLLECTION OF DIGITAL 2019 REPORTS, AND ACCESS ADDITIONAL CONTENT, INSIGHTS AND RESOURCES FROM HOOTSUITE AND WE ARE SOCIAL:
  107. 107. Learn more at http://www.globalwebindex.com 90% GLOBAL COVERAGE ONGOING DATA COLLECTION ACROSS 45 MARKETS CROSS-DEVICE COVERAGE GlobalWebIndex is the leading provider of audience profiling data to agencies, publishers, and brands worldwide. SPECIAL THANKS: GLOBALWEBINDEX
  108. 108. Learn more about Statista at http://www.statista.com 82% OF THE GLOBAL INTERNET POPULATION 150 COUNTRIES AND REGIONS 92% OF WORLDWIDE ECONOMIC POWER MORE THAN 30,000 INTERACTIVE STATISTICS Statista is one of the world’s largest online statistics databases. Its Digital Market Outlook products provide forecasts, detailed market insights, and key indicators on over 90 digital markets within verticals including e-commerce, digital media, smart home, and e-health for over 150 countries and regions. SPECIAL THANKS: STATISTA
  109. 109. Learn more about GSMA Intelligence at http://www.gsmaintelligence.com GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s datacoverseveryoperatorgroup,networkandMVNOineverycountry–fromAfghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leadingoperators,vendors,regulators,financialinstitutionsandthird-partyindustryplayers rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. SPECIAL THANKS: GSMA INTELLIGENCE
  110. 110. Learn more about SimilarWeb at https://www.similarweb.com WEB INTELLIGENCE APP INTELLIGENCE GLOBAL COVERAGE GRANULAR ANALYSIS SimilarWeb is the pioneer of market intelligence and the standard for understanding the digital world. SimilarWeb provides granular insights about any website or app across all industries in every region. SPECIAL THANKS: SIMILARWEB
  111. 111. Learn more about App Annie at http://www.appannie.com App Annie is the industry’s most trusted mobile data and analytics platform. The company created the mobile app data market and has been fueling world-class, mobile-first businesses since 2010. App Annie’s mission is to power B2C companies’ mobile transformation and enable clients to deliver winning consumer experiences. More than 1,000 enterprise clients and 1 million registered users across the globe and spanning all industries rely on App Annie as the gold standard to revolutionize their mobile business. The company is headquartered in San Francisco with offices in 13 countries. 1 MILLION REGISTERED USERS BEST-IN-CLASS DATA COVERAGE ACROSS 150 COUNTRIES UNPARALLELED SERVICE & SUPPORT SPECIAL THANKS: APP ANNIE
  112. 112. NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES It’s unlikely that one hundred percent of internet users in any given country will use the same social media platform though, so in cases where internet and social media user numbers are the same, it’s likely that the actual number of internet users will be higher than the number we’ve reported. Lastly, a number of metrics that we reported in last year’s Global Digital reports have been revised by the original data provider since publication, and as a result, some figures in this year’s reports may appear to have changed in unexpected ways. Wherever we’re aware of these changes, we’ve included details in the footnotes of each relevant chart, but please use caution when comparing data from different reports in case the original base has changed. If you have any questions about specific data points in these reports, or if you’d like to offer your organisation’s data for consideration in future reports, please email our reports team: reports@kepios.com. This report uses data from a wide variety of sources, including market research agencies, internet and social media companies, governments and public bodies, news media, journalists, and our own internal analysis. Wherever possible, we’ve prioritised data sources that provide broader geographical coverage, in order to minimise the potential variations between data points, and offer more reliable comparison across countries. However, where we believe that an individual metric provides a more reliable reference, we’ve used such individual numbers to ensure the most accurate reporting. Furthermore, due to differing data collection and treatment methodologies used by these organisations, and the different sample periods during which data were collected, there may be significant differences in the reported metrics for similar data points throughout this report. In particular, data collected via surveys often vary from one report to another, even if those data were collected by the same organisation using the same approach in each wave. Similarly, reports of internet user numbers vary considerably between different sources. In part, this is because there are fewer commercial imperatives for governments and regulators to collect and publish regular internet user data. However, the user numbers published by social media platforms can be a useful proxy for the number of internet users in countries where no other reliable data are available, because all active social media users must have an active internet connection in order to access social media. These data are also more likely to be updated on a regular basis, as social media companies relies on this data to help sell their advertising products and services. As a result, on occasion, we’ve used the latest addressable advertising audience data from social media platforms’ self-serve advertising tools to inform our internet user numbers, especially in less-developed economies, where ‘official’ internet user numbers are published less frequently. Consequently, there are a number of instances in this report where the reported number of social media users equals the reported number of internet users.
  113. 113. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by Kepios Pte. Ltd. (“Kepios”), We Are Social Ltd. (“We Are Social”) and Hootsuite Inc. (“Hootsuite”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While Kepios, We Are Social, and Hootsuite strive to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, neither Kepios, nor We Are Social, nor Hootsuite shall be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non-infringement of third- party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of Kepios, We Are Social, Hootsuite, or any of the featured brands, nor any of those organisations’ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither Kepios, nor We Are Social, nor Hootsuite, nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. Except for those portions of this report relating to the perspectives of Hootsuite or We Are Social, this report and any opinions contained herein have been prepared by Kepios, and have not been specifically approved or disapproved by Hootsuite. This report is subject to change without notice. To ensure that you have the most up-to-date version of this report, please visit our reports website at https://datareportal.com.
  114. 114. HTTPS://DATAREPORTAL.COM ALLTHENUMBERSYOUNEED CLICK HERE TO ACCESS OUR COMPLETE COLLECTION OF FREE REPORTS: THOUSANDS OF CHARTS PACKED WITH DATA AND TRENDS TO HELP YOU UNDERSTAND DIGITAL BEHAVIOURS IN EVERY COUNTRY ACROSS THE WORLD
  115. 115. Hootsuite is the leader in social media management. With our expertise, best-in-breed partnerships, and scale, we’ll help your organization succeed with social. Explore how our solution can help: https://hootsuite.com
  116. 116. We are a socially-led creative agency. We are a global team of more than 750 people with a common purpose: to connect people and brands in meaningful ways. We believe in people before platforms and the power of social insight to drive business value. We call this social thinking. We already work with many of the world’s top brands, including adidas, Netflix, Samsung, Lavazza, and Google. If you’d like to work with us, visit https://wearesocial.com
  117. 117. SIMON KEMP @ESKIMON REPORTS@KEPIOS.COM DATAREPORTAL.COM

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