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GLOBAL DIGITAL COMMERCE: CÓMO HACER CROSSBORDER ECOMMERCE EN ASIA Y AMÉRICA LATINA

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Todo lo que necesitas saber en materia de procesos y regulaciones para expandir los negocios hacia otras regiones. Veremos casos de éxito: el caso Rusia y Brasil, con tres referentes del sector eCommerce. Material de apoyo utilizado en la plenaria por MARCOS PUEYRREDON GLOBAL VP HISPANIC MARKET VTEX Y PRESIDENTE ECOMMERCE INSTITUTE

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GLOBAL DIGITAL COMMERCE: CÓMO HACER CROSSBORDER ECOMMERCE EN ASIA Y AMÉRICA LATINA

  1. 1. 1http://www.ecommerce.institute * Fuente: eMarketer. Worldwide Retail and eCommerce Sales Forecast 2016.- 2021
  2. 2. E-COMMERCE ASIA & LATIN AMERICA & WORLD
  3. 3. 4http://www.ecommerce.institute GROWTH OF E-COMMERCE WORLDWIDE 1,8 2,3 2,8 3,5 4,1 4,9 1,0 1,4 1,8 2,3 2,9 3,6 8,6% 10,2% 11,9% 13,7% 15,5% 17,5% 0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% 14,0% 16,0% 18,0% 20,0% 0,0 1,0 2,0 3,0 4,0 5,0 6,0 2016 2017 2018 2019 2020 2021 Retail eCommerce ($USD Trillions) Mobile Retail eCommerce ($USD Trillions) % eCommerce Share of Total Retail Sales By 2021, it is forecast that electronic commerce will represent 17.5% of the Total Retail Sales in the world. * Fuente: eMarketer. Worldwide Retail and eCommerce Sales Forecast 2016.- 2021 73% móvil55% móvil
  4. 4. http://www.ecommerce.institute 5 THINK IN ASIA AND LATIN AMERICA ...... * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  5. 5. http://www.ecommerce.institute 6 THINK IN ASIA AND LATIN AMERICA ...... * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  6. 6. http://www.ecommerce.institute 7 THINK IN ASIA AND LATIN AMERICA ...... * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  7. 7. http://www.ecommerce.institute 8 THINK IN ASIA AND LATIN AMERICA ...... * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc. 56% ó 86% J
  8. 8. http://www.ecommerce.institute 9 THINK IN ASIA AND LATIN AMERICA ...... * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc. 32% ó 76% J
  9. 9. http://www.ecommerce.institute 10 THINK IN ASIA AND LATIN AMERICA ...... * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc. 1931 M J
  10. 10. 11http://www.ecommerce.institute 2018 VALUE OF ELECTRONIC COMMERCE IN THE INTERNATIONAL CONTEXT * Fuente: eMarketer. Worldwide Retail and eCommerce Sales Forecast 2016.- 2021 2.8 TrilIion Mundial 1.5 Trillion CH 123.6 Billion UK 521.5Billion US 19.3 Billion BR 7.8 Billion MX Ventas Retail eCommerce ($USD) 2% 3% 10% 21% 29% 12% % Share eCommerce Del Total Ventas Retail
  11. 11. 12http://www.ecommerce.institute $1.952 $1.639 $634 $634 $134 $123 US Reino Unido China Nivel Mundial México Brasil 2018 INTERNET USER'S PURCHASING CAPACITY * Fuente: WorllBank Global Financial Inclusion Data. Enero 2019 Penetración Tarjeta de Crédito Ticket Promedio Comercio Electrónico De Bienes de Consumo ($USD) 66% 65% 21% 18% 10% 27% US Reino Unido China Nivel Mundial México Brasil
  12. 12. 13http://www.ecommerce.institute 2018 INTERNET PENETRATION WORLDWIDE In 2018, 61.1% of Mexicans have an Internet connection representing 73.3 million Internet users surpassing the world average. * Fuente: eMarketer. Worldwide Consumer Technology. Internet Users Forecast 2018.- 2021 48.1% 85.3% 83.5% 58.8% 64.8% 61.1% Mundial US UK CH BR MX
  13. 13. 14http://www.ecommerce.institute 2018 PENETRATION OF SOCIAL NETWORKS WORLDWIDE *Fuente: eMarketer. Worldwide Consumer Technology. Social Network Users Forecast 2018.- 2021 ** Fuente: We are Social & Hootsuite. Global Internet Use Report 2019 Penetración Redes Sociales en Internautas* 94.2% 68% 81.1% 80.2% 71% 75.9% Mundial 1 Brasil 03:34 2 México 03:12 3 Nivel Mundial 02:16 4 Estados Unidos 02:04 5 China 01:57 6 Reino Unido 01:51 Tiempo diario dedicado a Redes Sociales**
  14. 14. http://www.ecommerce.institute 15 PENETRATION SMARTPHONES VS ELECTRONIC COMMERCE * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  15. 15. E-COMMERCE IN LATIN AMERICA
  16. 16. http://www.ecommerce.institute 17 THE BUSTER OF ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  17. 17. http://www.ecommerce.institute 18 THE BUSTER OF ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  18. 18. http://www.ecommerce.institute 19 THE BUSTER OF ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  19. 19. http://www.ecommerce.institute 20 THE BUSTER OF ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  20. 20. http://www.ecommerce.institute 21 THE BUSTER OF ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  21. 21. http://www.ecommerce.institute 22 * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc. http://ecommerce.institute/etop-100-del-digital-commerce/
  22. 22. CROSSBORDER ECOMMERCE HANDS ON
  23. 23. http://www.ecommerce.institute 24 FUNNEL ECOMMERCE CROSSBORDER * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc. CLIENTES RETAIL ECOMMERCE CROSSBORDER SKUS MASTERDATA Catalogo Pricing Cliente CLIENTES • CPC • CPA • ORGANICO SKUs • MARKETPLACE • SOURCING
  24. 24. http://www.ecommerce.institute 25 FOCUS IMPROVE ASSET RETAIL ECOMMERCE CROSBORDER * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc. • Claves >> Profesionali zación • Claves >> Experiencia de Compra • Claves >> Canales Alternativos • Claves >> KPI Pilares >> Tecnologia Pilares >> Marketing 360 Pilares >> Operación & Logistica Pilares >> Atención al Cliente
  25. 25. http://www.ecommerce.institute 26 1) CLASSIC STRATEGY ECOMMERCE CROSSBORDER * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc. https://mx.andrea.com/ https://us.andrea.com/
  26. 26. http://www.ecommerce.institute 27 2) CHECKOUT UNIVERSAL * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc. https://www.thomaslyte.com/
  27. 27. http://www.ecommerce.institute 28 3) MARKETPLACE STRATEGY * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  28. 28. http://www.ecommerce.institute 29 3) MARKETPLACE STRATEGY * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  29. 29. http://www.ecommerce.institute 30 4) FULL ECOMMERCE STRATEGY * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  30. 30. http://www.ecommerce.institute 31 4) FULL ECOMMERCE STRATEGY * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  31. 31. http://www.ecommerce.institute 32 5) REVERSE CROSSBORDER * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc. https://www.elektra.com.mx/beneficios-usa
  32. 32. http://www.ecommerce.institute 33 MG. MARCOS PUEYRREDON * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc. marcos@vtex.com www.vtex.com Twitter: @vtexonline blog personal: www.pueyrredonline.com www.linkedin.com/in/pueyrredon www.facebook.com/pueyrredon skype: pueyrredonline Twitter: @pueyrredonline

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