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Overview Digital Commerce Latin America & World 2019

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Material de apoyo de la conferencia magistral sobre Estadisticas y estado del arte del comercio electronico y los negocios por internet en Latinoamerica y el mundo 2019 dictada por Marcos Pueyrredon Global VP Hispanic Markets de VTEX & Presidente del eCommerce Institute durrante el eG20 Global Digital Commerce Organization Forum +detalles en http://ecommerce.institute/ecommerce-institute-anuncia-el-lanzamiento-del-eg20/

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Overview Digital Commerce Latin America & World 2019

  1. 1. E-COMMERCE LATIN AMERICA AND AND WORLD
  2. 2. 3http://www.ecommerce.institute GROWTH OF E-COMMERCE WORLDWIDE 1,8 2,3 2,8 3,5 4,1 4,9 1,0 1,4 1,8 2,3 2,9 3,6 8,6% 10,2% 11,9% 13,7% 15,5% 17,5% 0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% 14,0% 16,0% 18,0% 20,0% 0,0 1,0 2,0 3,0 4,0 5,0 6,0 2016 2017 2018 2019 2020 2021 Retail eCommerce ($USD Trillions) Mobile Retail eCommerce ($USD Trillions) % eCommerce Share of Total Retail Sales By 2021, it is forecast that electronic commerce will represent 17.5% of the Total Retail Sales in the world. * Fuente: eMarketer. Worldwide Retail and eCommerce Sales Forecast 2016.- 2021 73% m�vil55% m�vil
  3. 3. 4http://www.ecommerce.institute 2018 VALUE OF ELECTRONIC COMMERCE IN THE INTERNATIONAL CONTEXT * Fuente: eMarketer. Worldwide Retail and eCommerce Sales Forecast 2016.- 2021 2.8 TrilIion Mundial 1.5 Trillion CH 123.6 Billion UK 521.5Billion US 19.3 Billion BR 7.8 Billion MX Ventas Retail eCommerce ($USD) 2% 3% 10% 21% 29% 12% % Share eCommerce Del Total Ventas Retail
  4. 4. 5http://www.ecommerce.institute $1.952 $1.639 $634 $634 $134 $123 US Reino Unido China Nivel Mundial M�xico Brasil 2018 INTERNET USER'S PURCHASING CAPACITY * Fuente: WorllBank Global Financial Inclusion Data. Enero 2019 Penetraci�n Tarjeta de Cr�dito Ticket Promedio Comercio Electr�nico De Bienes de Consumo ($USD) 66% 65% 21% 18% 10% 27% US Reino Unido China Nivel Mundial M�xico Brasil
  5. 5. 6http://www.ecommerce.institute 2018 INTERNET PENETRATION WORLDWIDE In 2018, 61.1% of Mexicans have an Internet connection representing 73.3 million Internet users surpassing the world average. * Fuente: eMarketer. Worldwide Consumer Technology. Internet Users Forecast 2018.- 2021 48.1% 85.3% 83.5% 58.8% 64.8% 61.1% Mundial US UK CH BR MX
  6. 6. http://www.ecommerce.institute 7 PENETRATION SMARTPHONES VS ELECTRONIC COMMERCE * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  7. 7. 8http://www.ecommerce.institute 2018 PENETRATION OF SOCIAL NETWORKS WORLDWIDE *Fuente: eMarketer. Worldwide Consumer Technology. Social Network Users Forecast 2018.- 2021 ** Fuente: We are Social & Hootsuite. Global Internet Use Report 2019 Penetraci�n Redes Sociales en Internautas* 94.2% 68% 81.1% 80.2% 71% 75.9% Mundial 1 Brasil 03:34 2 M�xico 03:12 3 Nivel Mundial 02:16 4 Estados Unidos 02:04 5 China 01:57 6 Reino Unido 01:51 Tiempo diario dedicado a Redes Sociales**
  8. 8. http://www.ecommerce.institute 9 PENETRATION SMARTPHONES VS ELECTRONIC COMMERCE * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  9. 9. E-COMMERCE IN LATIN AMERICA
  10. 10. http://www.ecommerce.institute 11 ECOMMERCE IN LATIN AMERICA I * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  11. 11. http://www.ecommerce.institute 12 ECOMMERCE IN LATIN AMERICA II * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  12. 12. http://www.ecommerce.institute 13 THE BUSTER OF ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  13. 13. http://www.ecommerce.institute 14 THE BUSTER OF ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  14. 14. http://www.ecommerce.institute 15 THE BUSTER OF ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  15. 15. http://www.ecommerce.institute 16 THE BUSTER OF ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  16. 16. http://www.ecommerce.institute 17 SOURCES AND EXAMPLES OF INITIATIVES http://ecommerce.institute/ereview/ http://ecommerce.institute/etop-100-del-digital-commerce/

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