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The future of consumpIoTn

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Presented by Carlos Marina, Telefónica On The Spot Services, at MWC 2018. For more information, please visit: www.iot.telefonica.com

Published in: Technology
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The future of consumpIoTn

  1. 1. THE FUTURE OF CONSUMPIOTN CARLOS MARINA CEO TELEFONICA ON THE SPOT SERVICES Febrero 2018INTERNET OF THINGS
  2. 2. WHAT DOES THE STORE OF THE FUTURE LOOK LIKE? CARLOS MARINA CEO TELEFONICA ON THE SPOT SERVICES Febrero 2018INTERNET OF THINGS
  3. 3. Febrero 2018INTERNET OF THINGS
  4. 4. INTERNET OF THINGS RETAIL REVOLUIOTN_ IS NOW
  5. 5. INTERNET OF THINGS A NEW MODEL OF CONSUMER KEY #1
  6. 6. INTERNET OF THINGS KEY #2 TECHNOLOGY MATURITY
  7. 7. INTERNET OF THINGS THE BARRIERS BETWEEN THE WORLD ON AND OFF DISAPPEAR KEY #3
  8. 8. INTERNET OF THINGS A NEW MODEL OF SHOPPING EXPERIENCE KEY #4
  9. 9. INTERNET OF THINGS KEY #5 ROI vs. WOW EFFECT
  10. 10. INTERNET OF THINGS HOW TO GET THE OPTIMAL RESPONSIVE ENVIRONMENT
  11. 11. INTERNET OF THINGS
  12. 12. INTERNET OF THINGS WHY TELEFONICA IS TALKING ABOUT THIS?
  13. 13. INTERNET OF THINGS
  14. 14. INTERNET OF THINGS
  15. 15. INTERNET OF THINGS
  16. 16. INTERNET OF THINGS
  17. 17. INTERNET OF THINGS
  18. 18. INTERNET OF THINGS
  19. 19. INTERNET OF THINGS AND IT’S FOR REAL
  20. 20. INTERNET OF THINGS
  21. 21. INTERNET OF THINGS
  22. 22. INTERNET OF THINGS 22 TAKEAWAY 1. Physicall stores are alive, reinvented 4. Telefónica IoT has the experience and tools 5. Partners as a key aspect in this development 3. Data to know what the customer wants 2. Unique and differentiating experience
  23. 23. INTERNET OF THINGS

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