1.
THE FUTURE OF
CONSUMPIOTN
CARLOS MARINA
CEO TELEFONICA ON THE SPOT SERVICES
Febrero 2018INTERNET OF THINGS

2.
WHAT DOES THE STORE OF
THE FUTURE LOOK LIKE?
CARLOS MARINA
CEO TELEFONICA ON THE SPOT SERVICES
Febrero 2018INTERNET OF THINGS

3.
Febrero 2018INTERNET OF THINGS

4.
INTERNET OF THINGS
RETAIL
REVOLUIOTN_
IS NOW

5.
INTERNET OF THINGS
A NEW
MODEL OF
CONSUMER
KEY #1

6.
INTERNET OF THINGS
KEY #2
TECHNOLOGY
MATURITY

7.
INTERNET OF THINGS
THE BARRIERS
BETWEEN THE
WORLD
ON AND OFF
DISAPPEAR
KEY #3

8.
INTERNET OF THINGS
A NEW
MODEL OF
SHOPPING
EXPERIENCE
KEY #4

9.
INTERNET OF THINGS
KEY #5
ROI vs. WOW
EFFECT

10.
INTERNET OF THINGS
HOW TO GET THE OPTIMAL
RESPONSIVE ENVIRONMENT

11.
INTERNET OF THINGS

12.
INTERNET OF THINGS
WHY TELEFONICA
IS TALKING ABOUT
THIS?

13.
INTERNET OF THINGS

14.
INTERNET OF THINGS

15.
INTERNET OF THINGS

16.
INTERNET OF THINGS

17.
INTERNET OF THINGS

18.
INTERNET OF THINGS

19.
INTERNET OF THINGS
AND
IT’S FOR REAL

20.
INTERNET OF THINGS

21.
INTERNET OF THINGS

22.
INTERNET OF THINGS 22
TAKEAWAY
1. Physicall stores
are alive,
reinvented
4. Telefónica IoT
has the
experience and
tools
5. Partners as a key
aspect in this
development
3. Data to know
what the
customer wants
2. Unique and
differentiating
experience

23.
INTERNET OF THINGS