David sitemangarland
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  • 1. Today’s Game Plan: Create Awesome Online Courses: THE SECRETS TO CREATING (AND PROMOTING) BIG TICKET COURSES TO BRING IN HUGE REVENUE
  • 2. A dabble into my story Started online in 2008: Blog, TV Show (building my platform): The Rise To The TopNo idea what i was doingno fansNo “Biz” connectionsno “real” biz model (relied on sponsorships)struggled for YEARS
  • 3. fast forward... Well over $1,000,000 in digital product sales Multiple programs that have sold multiple six figures Turned fans into Passionate customersFreedom generating sales every dayHired my dad
  • 4. a couple things to keep in mind • Baby steps! • Everyone here is set up for success (by being a blogger)
  • 5. I’m Going To Share With you *EXAcTLY* what I did with my first online course • COURSE CREATE AWESOME INTERVIEWS = 6 FIGURES IN PROFIT IN JUST A FEW MONTHS (PRICE POINT $495) • CRAZY STAT: MY FIRST OPT-IN LIST FOR THE LAUNCH OF THE PRODUCT? 10,000 PEOPLE? 5,000 PEOPLE? 1,000 PEOPLE? NOPE.
  • 6. 1st Thing I Did? Paid Attention Paid Attention
  • 7. 1st Thing I Did? Paid Attention
  • 8. 1st Thing I Did? Paid Attention
  • 9. 2nd Thing I DID? Blog Post & Survey Blog Post & Survey
  • 10. The Simple Survey Simple Survey 1 Open Ended Question 100 Responses
  • 11. 3rd Thing I Did? Name, Domain, Design Name, Domain, Design
  • 12. 4th Thing I Did? Blog Post & Easy Opt In Page With Video Blog Post & Easy Opt In Page With Video
  • 13. 5th Thing I Did? A better Opt In Page with a gift A better Opt In Page with a gift
  • 14. 6th Thing I Did? Created The Product While I teased While I teased While IStep by Step Powerpoint teased Step by Step Powerpoint Modules (voice + Slides) Screencasts (sit on my shoulder) “Interrogations” Bonus materials: Resource Guide, Templates
  • 15. Also...got the product Up in the “Backend” “Backend” (all of it!) (all of it!)
  • 16. “Teasing” E-mails E-mails
  • 17. “Teasing” E-mails
  • 18. “Teasing” E-mails
  • 19. 7th thing Pricing? How I came Up With $495
  • 20. Also, how Are People going to Pay?
  • 21. 8th thing I did? The VIP Launch! Fun Facts: right around 400 People On Opt In List VIP LAunch Results: 40 sales over 5 days VIP Sales: $19,800
  • 22. Release the date
  • 23. “VIP”-Only Benefits VIP Q&A Session With Me Get The Course FIRST Bonus Interrogation
  • 24. TIP: Personal E-mails
  • 25. 9th thing I did? The “Public” Launch! Fun Facts: Since Public Launch an additional $200,000 in sales (in various different ways) Total first year = Over $100,000 in sales in just a few months (with sales still coming in weekly) Currently About 5,000 “Prospects” as well
  • 26. My “oops”
  • 27. Solution: 3 Video Series
  • 28. Solution: 3 Video Series
  • 29. The Results? 3,000+ Opt Ins Opt Ins Every Day Promote “Free Series” (both myself & Affiliates) What happens at end of the series?
  • 30. 10th Thing i Did? A BIG webinar
  • 31. Webinar Results 90% Content + 10% Pitch 96 people showed (again not *huge* numbers) $10,000 in sales
  • 32. 11th thing I did? Promotion & Over-delivering Joint Webinars Interviews Affiliates Promotions surprising customers with cool stuff (like Q&A)
  • 33. A few quick tips End of webinar = send to checkout everything else = send to free video series Launching and closing = NOT a business. Promotion continues You don’t have to be hypey/sketchy/pushy design matters Personal touch matters Document EVERYTHING
  • 34. have fun experiment figure it out as you go
  • 35. Q&A + Where to connect with me www.therisetothetop.com www.createawesomeonlinecourses.com Social media: @therisetothetop facebook.com/risetothetop