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Today’s Game Plan:

Create Awesome Online Courses:
THE SECRETS TO CREATING (AND PROMOTING)
BIG TICKET COURSES TO BRING IN ...
A dabble into my story

Started online in 2008: Blog, TV Show (building my platform): The Rise To The TopNo idea what i wa...
fast forward...

Well over $1,000,000 in digital product sales
Multiple programs that have sold
multiple six figures

Turn...
a couple things to keep in mind

• Baby steps!
• Everyone here is set
up for success (by
being a blogger)
I’m Going To Share With you
*EXAcTLY* what I did with my first online
course

• COURSE CREATE AWESOME INTERVIEWS = 6
FIGUR...
1st Thing I Did?
Paid Attention
Paid Attention
1st Thing I Did? Paid
Attention
1st Thing I Did? Paid
Attention
2nd Thing I DID?
Blog Post & Survey
Blog Post & Survey
The
Simple Survey
Simple Survey
1 Open Ended Question
100 Responses
3rd Thing I Did?
Name, Domain, Design
Name, Domain, Design
4th Thing I Did?
Blog Post & Easy Opt In Page
With Video
Blog Post & Easy Opt In Page
With Video
5th Thing I Did?
A better Opt In Page with a
gift
A better Opt In Page with a
gift
6th Thing I Did?
Created The Product
While I teased
While I teased
While IStep by Step Powerpoint
teased

Step by Step Pow...
Also...got the product Up in
the “Backend”
“Backend” (all of it!)
(all of it!)
“Teasing”
E-mails
E-mails
“Teasing” E-mails
“Teasing” E-mails
7th thing Pricing?
How I came Up With $495
Also, how Are
People going to Pay?
8th thing I did?
The VIP Launch!
Fun Facts:
right around 400 People On
Opt In List
VIP LAunch Results: 40 sales
over 5 day...
Release the date
“VIP”-Only
Benefits
VIP Q&A Session With Me
Get The Course FIRST
Bonus Interrogation
TIP:
Personal E-mails
9th thing I did?
The “Public” Launch!
Fun Facts:
Since Public Launch an additional
$200,000 in sales
(in various different...
My “oops”
Solution:
3 Video Series
Solution:
3 Video Series
The
Results?
3,000+ Opt Ins
Opt Ins Every Day
Promote “Free Series”
(both myself & Affiliates)
What happens at end of
the ...
10th Thing i Did?
A BIG webinar
Webinar
Results
90% Content + 10%
Pitch
96 people showed
(again not *huge*
numbers)

$10,000 in
sales
11th thing I did?
Promotion & Over-delivering

Joint Webinars
Interviews
Affiliates
Promotions
surprising customers with c...
A few
quick tips
End of webinar = send to checkout
everything else = send to free video
series
Launching and closing = NOT...
have fun
experiment
figure it out as you go
Q&A + Where to connect with me
www.therisetothetop.com
www.createawesomeonlinecourses.com
Social media: @therisetothetop
f...
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
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David sitemangarland

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Transcript of "David sitemangarland"

  1. 1. Today’s Game Plan: Create Awesome Online Courses: THE SECRETS TO CREATING (AND PROMOTING) BIG TICKET COURSES TO BRING IN HUGE REVENUE
  2. 2. A dabble into my story Started online in 2008: Blog, TV Show (building my platform): The Rise To The TopNo idea what i was doingno fansNo “Biz” connectionsno “real” biz model (relied on sponsorships)struggled for YEARS
  3. 3. fast forward... Well over $1,000,000 in digital product sales Multiple programs that have sold multiple six figures Turned fans into Passionate customersFreedom generating sales every dayHired my dad
  4. 4. a couple things to keep in mind • Baby steps! • Everyone here is set up for success (by being a blogger)
  5. 5. I’m Going To Share With you *EXAcTLY* what I did with my first online course • COURSE CREATE AWESOME INTERVIEWS = 6 FIGURES IN PROFIT IN JUST A FEW MONTHS (PRICE POINT $495) • CRAZY STAT: MY FIRST OPT-IN LIST FOR THE LAUNCH OF THE PRODUCT? 10,000 PEOPLE? 5,000 PEOPLE? 1,000 PEOPLE? NOPE.
  6. 6. 1st Thing I Did? Paid Attention Paid Attention
  7. 7. 1st Thing I Did? Paid Attention
  8. 8. 1st Thing I Did? Paid Attention
  9. 9. 2nd Thing I DID? Blog Post & Survey Blog Post & Survey
  10. 10. The Simple Survey Simple Survey 1 Open Ended Question 100 Responses
  11. 11. 3rd Thing I Did? Name, Domain, Design Name, Domain, Design
  12. 12. 4th Thing I Did? Blog Post & Easy Opt In Page With Video Blog Post & Easy Opt In Page With Video
  13. 13. 5th Thing I Did? A better Opt In Page with a gift A better Opt In Page with a gift
  14. 14. 6th Thing I Did? Created The Product While I teased While I teased While IStep by Step Powerpoint teased Step by Step Powerpoint Modules (voice + Slides) Screencasts (sit on my shoulder) “Interrogations” Bonus materials: Resource Guide, Templates
  15. 15. Also...got the product Up in the “Backend” “Backend” (all of it!) (all of it!)
  16. 16. “Teasing” E-mails E-mails
  17. 17. “Teasing” E-mails
  18. 18. “Teasing” E-mails
  19. 19. 7th thing Pricing? How I came Up With $495
  20. 20. Also, how Are People going to Pay?
  21. 21. 8th thing I did? The VIP Launch! Fun Facts: right around 400 People On Opt In List VIP LAunch Results: 40 sales over 5 days VIP Sales: $19,800
  22. 22. Release the date
  23. 23. “VIP”-Only Benefits VIP Q&A Session With Me Get The Course FIRST Bonus Interrogation
  24. 24. TIP: Personal E-mails
  25. 25. 9th thing I did? The “Public” Launch! Fun Facts: Since Public Launch an additional $200,000 in sales (in various different ways) Total first year = Over $100,000 in sales in just a few months (with sales still coming in weekly) Currently About 5,000 “Prospects” as well
  26. 26. My “oops”
  27. 27. Solution: 3 Video Series
  28. 28. Solution: 3 Video Series
  29. 29. The Results? 3,000+ Opt Ins Opt Ins Every Day Promote “Free Series” (both myself & Affiliates) What happens at end of the series?
  30. 30. 10th Thing i Did? A BIG webinar
  31. 31. Webinar Results 90% Content + 10% Pitch 96 people showed (again not *huge* numbers) $10,000 in sales
  32. 32. 11th thing I did? Promotion & Over-delivering Joint Webinars Interviews Affiliates Promotions surprising customers with cool stuff (like Q&A)
  33. 33. A few quick tips End of webinar = send to checkout everything else = send to free video series Launching and closing = NOT a business. Promotion continues You don’t have to be hypey/sketchy/pushy design matters Personal touch matters Document EVERYTHING
  34. 34. have fun experiment figure it out as you go
  35. 35. Q&A + Where to connect with me www.therisetothetop.com www.createawesomeonlinecourses.com Social media: @therisetothetop facebook.com/risetothetop
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