This document outlines the steps taken to create and promote a successful online course that generated over $100,000 in sales in just a few months. It details 11 key things that were done: 1) Paying attention to audience, 2) Conducting a survey, 3) Naming the course, designing marketing, 4) Creating a blog post and opt-in page, 5) Improving the opt-in page, 6) Building the course content, 7) Setting the price, 8) Choosing a payment method, 9) Launching to the public after an initial VIP launch, 10) Hosting a webinar, and 11) Continuing promotion and over-delivering to customers. Following these

1. Today’s Game Plan:
Create Awesome Online Courses:
THE SECRETS TO CREATING (AND PROMOTING)
BIG TICKET COURSES TO BRING IN HUGE REVENUE

2. A dabble into my story
Started online in 2008: Blog, TV Show (building my platform): The Rise To The TopNo idea what i was doingno fansNo “Biz” connectionsno “real” biz model (relied on
sponsorships)struggled for YEARS

3. fast forward...
Well over $1,000,000 in digital product sales
Multiple programs that have sold
multiple six figures
Turned fans into Passionate customersFreedom
generating sales every dayHired my dad

4. a couple things to keep in mind
• Baby steps!
• Everyone here is set
up for success (by
being a blogger)

5. I’m Going To Share With you
*EXAcTLY* what I did with my first online
course
• COURSE CREATE AWESOME INTERVIEWS = 6
FIGURES IN PROFIT IN JUST A FEW
MONTHS (PRICE POINT $495)
• CRAZY STAT: MY FIRST OPT-IN LIST
FOR THE LAUNCH OF THE PRODUCT?
10,000 PEOPLE? 5,000 PEOPLE? 1,000
PEOPLE? NOPE.

6. 1st Thing I Did?
Paid Attention
Paid Attention

7. 1st Thing I Did? Paid
Attention

8. 1st Thing I Did? Paid
Attention

9. 2nd Thing I DID?
Blog Post & Survey
Blog Post & Survey

10. The
Simple Survey
Simple Survey
1 Open Ended Question
100 Responses

11. 3rd Thing I Did?
Name, Domain, Design
Name, Domain, Design

12. 4th Thing I Did?
Blog Post & Easy Opt In Page
With Video
Blog Post & Easy Opt In Page
With Video

14. 5th Thing I Did?
A better Opt In Page with a
gift
A better Opt In Page with a
gift

15. 6th Thing I Did?
Created The Product
While I teased
While I teased
While IStep by Step Powerpoint
teased
Step by Step Powerpoint
Modules (voice + Slides)
Screencasts
(sit on my shoulder)
“Interrogations”
Bonus materials:
Resource Guide,
Templates

16. Also...got the product Up in
the “Backend”
“Backend” (all of it!)
(all of it!)

17. “Teasing”
E-mails
E-mails

18. “Teasing” E-mails

19. “Teasing” E-mails

20. 7th thing Pricing?
How I came Up With $495

21. Also, how Are
People going to Pay?

22. 8th thing I did?
The VIP Launch!
Fun Facts:
right around 400 People On
Opt In List
VIP LAunch Results: 40 sales
over 5 days
VIP Sales: $19,800

23. Release the date

25. “VIP”-Only
Benefits
VIP Q&A Session With Me
Get The Course FIRST
Bonus Interrogation

27. TIP:
Personal E-mails

28. 9th thing I did?
The “Public” Launch!
Fun Facts:
Since Public Launch an additional
$200,000 in sales
(in various different ways)
Total first year = Over $100,000 in sales
in just a few months
(with sales still coming in weekly)
Currently About 5,000 “Prospects” as
well

29. My “oops”

30. Solution:
3 Video Series

31. Solution:
3 Video Series

32. The
Results?
3,000+ Opt Ins
Opt Ins Every Day
Promote “Free Series”
(both myself & Affiliates)
What happens at end of
the series?

33. 10th Thing i Did?
A BIG webinar

35. Webinar
Results
90% Content + 10%
Pitch
96 people showed
(again not *huge*
numbers)
$10,000 in
sales

36. 11th thing I did?
Promotion & Over-delivering
Joint Webinars
Interviews
Affiliates
Promotions
surprising customers with cool stuff (like
Q&A)

37. A few
quick tips
End of webinar = send to checkout
everything else = send to free video
series
Launching and closing = NOT a
business. Promotion continues
You don’t have to be
hypey/sketchy/pushy
design matters
Personal touch matters
Document EVERYTHING

38. have fun
experiment
figure it out as you go

39. Q&A + Where to connect with me
www.therisetothetop.com
www.createawesomeonlinecourses.com
Social media: @therisetothetop
facebook.com/risetothetop