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David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
David sitemangarland
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David sitemangarland

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Transcript

  • 1. Today’s Game Plan: Create Awesome Online Courses: THE SECRETS TO CREATING (AND PROMOTING) BIG TICKET COURSES TO BRING IN HUGE REVENUE
  • 2. A dabble into my story Started online in 2008: Blog, TV Show (building my platform): The Rise To The TopNo idea what i was doingno fansNo “Biz” connectionsno “real” biz model (relied on sponsorships)struggled for YEARS
  • 3. fast forward... Well over $1,000,000 in digital product sales Multiple programs that have sold multiple six figures Turned fans into Passionate customersFreedom generating sales every dayHired my dad
  • 4. a couple things to keep in mind • Baby steps! • Everyone here is set up for success (by being a blogger)
  • 5. I’m Going To Share With you *EXAcTLY* what I did with my first online course • COURSE CREATE AWESOME INTERVIEWS = 6 FIGURES IN PROFIT IN JUST A FEW MONTHS (PRICE POINT $495) • CRAZY STAT: MY FIRST OPT-IN LIST FOR THE LAUNCH OF THE PRODUCT? 10,000 PEOPLE? 5,000 PEOPLE? 1,000 PEOPLE? NOPE.
  • 6. 1st Thing I Did? Paid Attention Paid Attention
  • 7. 1st Thing I Did? Paid Attention
  • 8. 1st Thing I Did? Paid Attention
  • 9. 2nd Thing I DID? Blog Post & Survey Blog Post & Survey
  • 10. The Simple Survey Simple Survey 1 Open Ended Question 100 Responses
  • 11. 3rd Thing I Did? Name, Domain, Design Name, Domain, Design
  • 12. 4th Thing I Did? Blog Post & Easy Opt In Page With Video Blog Post & Easy Opt In Page With Video
  • 13. 5th Thing I Did? A better Opt In Page with a gift A better Opt In Page with a gift
  • 14. 6th Thing I Did? Created The Product While I teased While I teased While IStep by Step Powerpoint teased Step by Step Powerpoint Modules (voice + Slides) Screencasts (sit on my shoulder) “Interrogations” Bonus materials: Resource Guide, Templates
  • 15. Also...got the product Up in the “Backend” “Backend” (all of it!) (all of it!)
  • 16. “Teasing” E-mails E-mails
  • 17. “Teasing” E-mails
  • 18. “Teasing” E-mails
  • 19. 7th thing Pricing? How I came Up With $495
  • 20. Also, how Are People going to Pay?
  • 21. 8th thing I did? The VIP Launch! Fun Facts: right around 400 People On Opt In List VIP LAunch Results: 40 sales over 5 days VIP Sales: $19,800
  • 22. Release the date
  • 23. “VIP”-Only Benefits VIP Q&A Session With Me Get The Course FIRST Bonus Interrogation
  • 24. TIP: Personal E-mails
  • 25. 9th thing I did? The “Public” Launch! Fun Facts: Since Public Launch an additional $200,000 in sales (in various different ways) Total first year = Over $100,000 in sales in just a few months (with sales still coming in weekly) Currently About 5,000 “Prospects” as well
  • 26. My “oops”
  • 27. Solution: 3 Video Series
  • 28. Solution: 3 Video Series
  • 29. The Results? 3,000+ Opt Ins Opt Ins Every Day Promote “Free Series” (both myself & Affiliates) What happens at end of the series?
  • 30. 10th Thing i Did? A BIG webinar
  • 31. Webinar Results 90% Content + 10% Pitch 96 people showed (again not *huge* numbers) $10,000 in sales
  • 32. 11th thing I did? Promotion & Over-delivering Joint Webinars Interviews Affiliates Promotions surprising customers with cool stuff (like Q&A)
  • 33. A few quick tips End of webinar = send to checkout everything else = send to free video series Launching and closing = NOT a business. Promotion continues You don’t have to be hypey/sketchy/pushy design matters Personal touch matters Document EVERYTHING
  • 34. have fun experiment figure it out as you go
  • 35. Q&A + Where to connect with me www.therisetothetop.com www.createawesomeonlinecourses.com Social media: @therisetothetop facebook.com/risetothetop

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