Anatomy Of Making Money Online


Published on

This is a nuts and bolts presentation of the parts necessary to make money on the web.

Published in: Technology, Business
  • Be the first to comment

Anatomy Of Making Money Online

  1. 1. Anatomy of your Up & Going Internet Business The goal? Social Media Connector Passive Income Agent Tax Magnet Portability Benefit Content Producer Traffic Result
  2. 2. Let’s answer these questions <ul><li>How much have I already accomplished? </li></ul><ul><li>What do I still need to do? </li></ul><ul><li>(and for every day after today) </li></ul><ul><li>What do I do now? </li></ul>
  3. 3. Don’t freak out <ul><li>If you freak out, you freeze </li></ul><ul><li>Lots of things you only have to do once </li></ul><ul><li>YouTube is the best! </li></ul><ul><li> </li></ul><ul><li>This conference is great because you get tons of information – but that may leave you overwhelmed. Let’s build a framework to prevent that feeling.  </li></ul>
  4. 4. THIS IS YOUR WORKSHOP Ask questions you’ll benefit from
  5. 5. The Goals <ul><li>Create a sales map of the parts of your business </li></ul><ul><li>Identify what activities fall into each part </li></ul><ul><li>How to use the Map to find focus </li></ul><ul><li>When sidetracked, how to make lemonade out of your “wasted time” </li></ul><ul><li>Determine why you’re not making sales </li></ul>
  6. 6. The Parts <ul><li>Your hub (your own website? Facebook? Squidoo?)* </li></ul><ul><li>The content you create* </li></ul><ul><li>Getting eyeballs on your site* </li></ul><ul><li>Collecting customer information </li></ul><ul><li>E-mailing to drive sales </li></ul><ul><li>Monetizing your efforts </li></ul><ul><li>*required </li></ul>
  7. 7. Yesterday’s Lessons. . . <ul><li>Domain Names </li></ul><ul><li>Hosting </li></ul><ul><li>Choosing a Niche </li></ul><ul><li>Keywords </li></ul><ul><li>Terms and Conditions page </li></ul><ul><li>Help Desk </li></ul><ul><li>Wordpress </li></ul><ul><li>(from Bob, Chris and Lynn) </li></ul>Your Hub
  8. 8. THIS IS YOUR WORKSHOP (grab a mic)
  9. 9. Good ‘Ole Content <ul><li>Content production calendar </li></ul><ul><li>Content size rules </li></ul><ul><li>Image and graphic placement rules </li></ul><ul><li>Headlines and sub-headlines </li></ul><ul><li>Related Content: Linking Content </li></ul><ul><li>Calls-to-action (Making Sales)* </li></ul>(Reference your Keyword Research Notes Here)
  10. 10. Those lovely eyeballs* <ul><li>SEO </li></ul><ul><li>Article Marketing </li></ul><ul><li>Blog Comments </li></ul><ul><li>Social Media </li></ul><ul><li>Bookmarking sites </li></ul><ul><li>Video </li></ul><ul><li>Email Marketing </li></ul><ul><li>Lots of sources offline </li></ul>There’s lots of ways to get traffic to your site. There’s no real right or wrong way – just different ways. Some work great, some don’t work so great.
  11. 11. Connect via email <ul><li>The opt-in form </li></ul><ul><li>The autoresponder service </li></ul><ul><li>Affiliate links in e-mail vs the “more” button? </li></ul><ul><li>Thanks for subscribing/ordering pages </li></ul><ul><li>The newsletter </li></ul><ul><li>Blasting everyone! </li></ul><ul><li>Mobile text options </li></ul>You can make sales without building a list. That’s true. Lots of people do it, but. . .
  12. 12. Monetizing <ul><li>Affiliate Links </li></ul><ul><li>WSO’s </li></ul><ul><li>Fiverr, CaféPress, eBay </li></ul><ul><li>Squeeze / Sales Pages </li></ul><ul><li>Memberships </li></ul><ul><li>Sell your own products </li></ul><ul><li>Google AdSense </li></ul><ul><li>Paypal </li></ul><ul><li>Shopping Cart </li></ul>
  13. 13. THIS IS YOUR WORKSHOP (don’t be shy)
  14. 14. Increasing your income <ul><li>Ladder of value </li></ul><ul><li>More content </li></ul><ul><li>Message to market match </li></ul><ul><li>One Time Offer </li></ul><ul><li>Testing with Café Press </li></ul><ul><li>Learning from Amazon’s “other products” </li></ul><ul><li>A/B Testing </li></ul><ul><li>Using Testimonials </li></ul>
  15. 15. When you get home. . . <ul><li>Take your notes from all the sessions and divide them using this parts map. </li></ul><ul><li>Determine what you’ve got done. Make notes as to what needs done in each area. </li></ul><ul><li>Then, if you don’t feel like writing a blog post today, you’ll have a list of 50 other things you could and should be doing. </li></ul>
  16. 16. Dan R Morris <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>